Learn the secrets to making an interview style business video which has real impact. In this presentation we cover sound, lighting and correct eyeline.

1. HOW TO MAKE A
BUSINESS
VIDEO
LIKE A BOSS
A BOLD CONTENT PRODUCTION
WWW.BOLDCONTENTVIDEO.COM

2. LIGHTING
Big Lighting Mistake #1 – Shadows over the
eyes
Shadows over the eyes creates a barrier between the viewer
and the subject
Make sure that the eyes are well lit and can be clearly seen
by the video audience

3. LIGHTING
Big Lighting Mistake #2 – Shadow lines
from the nose
A shadow caused by the nose is distracting and can ruin the
appearance of the subject.
Hide the shadow lines in the creases of the smile lines

4. SOUND
If you are noticing the sound in the video then something has
gone wrong
Bad sound quality will distract the audience from the key
message of the video
The viewer is observing how something is being said rather
than what is being said

5. SOUND
The interview subjects voice needs to be captured clearly
At the same time extraneous sound must be eliminated
Tip – Use a cardioid microphone – it is designed to capture
the speakers voice while eliminating ambient sounds

6. SOUND
Ambient sounds are distracting and need to be eliminated
A good sound person will watch out for sounds that might
distract during the video i.e. a plane flying overhead or a
telephone ringing in the background
A “recce” of the location can help to avoid many problems
before the interview begins

7. EYELINE
Eyeline can be the difference between success and failure for
an interview style business video
Use the “rule of thirds” to find the perfect positioning for the
interview subject
The interview subject’s eyes should be placed at the two
thirds position

8. EYELINE
The interview subject should be looking just slightly off
camera
This gives the impression that the subject is looking towards
the viewer – without appearing confrontational

9. NEED YOUR OWN
BUSINESS VIDEO?
We would love to help.
Visit www.BoldContentVideo.com to learn more about our
business video production services.