Several use cases of AWS customers using big data to get better and faster analytics.

1. @ziniman
Making Better Decisions
using Big Data and Analytics
BIG DATA @Arison School of Business - IDC Herzeliya
October 2017
Boaz Ziniman - Technical Evangelist, AWS

2. 2006 EC2 & S3
2017 90+ Managed Services
Kinesis Streaming Analytics, Mobile Testing,
Redshift Datawarehouse, Code Deploy/Build
Tools, Elastic Container Service, Application Load
Balancer, Lambda, API Gateway, DynamoDB,
Elastic Map Reduce (Hadoop/Spark/Presto/etc),
Elastic Beanstalk, Elastic Transcoder, RDS,
Elasticsearch, IoT, AI, more..

3. AWS Rapid Pace Of Innovation

4. BIG DATA

5. • Mobile-game company based in Finland
• Clash Royal, Hay Day, Clash of Clans, Boom
Beach…
• Early launches requirements for high-volume
game performance and rapid growth
• 45 billion in-game events each day
The world of gaming
never sleeps ...
We owe every player a
great experience, and
AWS is our platform to
make that happen
Sami Yliharju
Services Lead, SuperCell
“
”

6. Financial Times Uses AWS to Reduce Query
Time by 98%
Financial Times is one of the world’s leading business news
organizations, with a combined paid print and digital
circulation of 665,000.
When our analysts first
started to do queries on
Amazon Redshift, they
thought it was broken
because it was working so
fast.
• Needed a way to increase speed, performance and
flexibility of data analysis at a low cost
• Using AWS enabled FT to run queries 98% faster
than previously—helping FT make business
decisions quickly
• Easier to track and analyze trends
• Reduced infrastructure costs by 80% over
traditional data center model
John O’Donovan
CTO, Financial Times
”
“

7. The diminishing value of data

8. Machine
Learning
Amazon
Machine Learning
Hadoop, Spark,
HBase, Hive, Presto,
Mahout, Pig, Zeppelin
Amazon
EMR
Elasticsearch
Amazon
Elasticsearch
Real-time
streaming data
Amazon
Kinesis
Data
Warehouse
Amazon
Redshift
Business
Intelligence
Amazon
QuickSight
Ad-hoc queries
against S3
Amazon
Athena
The Ability to Understand Your Customers And
Business Better Through Analytics

9. Time to analytics
Ad-hoc queries
against S3
Amazon
Athena

10. Time to analytics
Amazon
S3
Amazon
Redshift
email
Mobile
Web
Etc.
Multiple Resources
Reporting tools
ETL Reporting tools
Reporting tools

11. Amazon
S3
email
Mobile
Web
Etc.
Multiple Resources
Amazon
Athena
Ad-hoc queries
Time to analytics

12. Amazon Athena: SQL Query on S3
• No loading of data
• Serverless
• Support text, CSV, TSV, JSON, AVRO
• Columnar formats Apache ORC & Parquet
• Access via UI or Programmatically (JDBC driver)
• Cost is per TB scanned – Never pay for idle

13. Insights to the
field
Personalization
of Content
Process data for global
websites
98% faster
queries
Sports team
analysis
Curing and preventing
diseases
Analysis within
milliseconds
Billions of rows of
behavioral data
Personalization Mobile
analytics
Insights to
government
agencies
Healthcare
analytics
Entertainment
media
Process ~45 billion in-
game events daily
Predictive
analytics
Customers Making Better Decisions

14. @ziniman
Thank You!
Boaz Ziniman - Technical Evangelist, AWS
@AWScloud for Global AWS News & Announcements
Local Events: https://aws.amazon.com/events/aws-israel/