Make the most of web marketing for your next event. If you're planning an event, there are some crucial things you should do with your online marketing to help you make the most of it: Before: Set up online ticketing and registration, encourage your speakers and attendees to interact During: Free wifi, hashtags, tweetups in the breaks After: Add photos to Facebook and videos to YouTube, share resources, send attendees a thank you email And lots, lots more! Use this free template as a web marketing and social media marketing guide for your next event.

1. Event Marketing Template
Pre:
Setup a Ticket Registration page (Using Eventbrite
and PayPal) including:
During:
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Event Title
Speakers
Agenda
Date and Time
Map
Ticket Prices for Early bird, General and 2 or
more
❏ Registration and payment
❏ Social media share buttons
❏ Confirmation email and tax receipt
Marketing the event:
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Email event invites to your subscribers
Encourage speakers to share
Encourage attendees to share
Encourage sponsors to share
Invite journalists/bloggers/influencers as VIPs
for free
❏ Use social media – re-tweet competitions can
be very effective!
❏ Reach out to other networks that might be
interested in your event
❏ Send a follow up email a few hours before
ticket sales close (text only works best)
Post:
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Have free WiFi
Have a hashtag for Twitter and Instagram
Encourage people to tweet
Take photos
Film presentations
Record testimonials from attendees
Organise a tweet up in the breaks
Have printed out feedback forms
Setup a Resources page including:
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Thank you message
Presentation slides (Slideshare)
Resources to download
Websites referenced throughout
presentations
❏ Contact details and a Call To Action
Follow up:
❏ Post photos to Facebook and tag attendees
where possible
❏ Add videos to YouTube
❏ Send attendees a thank you email with a
link to the resources page
❏ Email an event summary to people who
missed out
Free Download at www.bluewiremedia.com.au/event-marketing-template
Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE)
 2014 by Bluewire Media v1.4
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
@Bluewire_Media
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