This case study outlines a strategy to promote DJ Gouri in the music and clubbing industry in Delhi. The strategy involved using social media and page 3 coverage to build hype and interacting with fans through live chat sessions. It also maintained a stylish image of DJ Gouri on Facebook. As a result, DJ Gouri gained a large fan following on social media and clubs invited her to perform to attract her established fan base, leading to many performance inquiries from reputed clubs and lounges.

1. CASE STUDY
FOR
BY :
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DJ

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Client’s Name :
Product/Service :
Objective :
DJ Gouri
DJ’ing Services
To create a hype of DJ Gouri in music and clubbing
industry in Delhi.

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STRATEGY
• The tools use were Social media and Page 3 Coverage's.
• Some Live Chat session were organized for fans to interact with DJ
gouri.
• A style statement was maintained over Facebook of DJ Gouri to
create desired image in market.

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RESULTS
• DJ Gouri got a huge fan following over social media.
• Night Clubs invited her as it helps them to attract established fan base of DJ
Gouri.
• DJ Gouri got enormous number of enquiries from various reputed clubs,
lounges, discs to perform at their place.

5. Contact Us :
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201, Bhanot House, 17 Commercial Complex,
Yusuf Sarai, New Delhi – 110049
Phone: 011 410 36 234
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