2. Shifted gears. Created own
and associated properties
NOBO creating a niche
Execution to planning and
conceptualizing (started with
biggest street event of India)
Group of College Friends with a dream to start up something of their own…
2003
2004
2012
2005
2013
2014
Geographic and services
expansion asThinking Hats
Entertainment Solutions
First break
with College
activations
Ventured into
Activations and
Event Mgmt
..started
As Campus
entertainment

3. IPRs
Event Conceptualization
and Management
Product and Brand
Activations
Retail Design, Planning
and Marketing
*Over the years, we have also rolled out digitally integrated campaigns

4.  Over the decade,THES has expanded its role from an execution
based model to the conceptualizing model by adding on services
and intellectual properties like Raahgiri Day/Youth Nexus etc…
 Strict control over quality of planning and execution.
 THES has been able to establish a network of direct manpower
and associates across the length & breadth of the country.
 The multiple events & activations across domains givesTHES an
advantage to get the best & the most competitive prices for its
clients and have

5. S
O
P
C
Servicing
Creative
Production
Operations
Our dedicated SPOC
team is available 24 by 7
to provide a seamless
experience to our clients
by managing the projects
flawlessly.

7. Two of our campaigns have won Medals at Creative Abby Awards 2015 in ‘Best Publishing Brand Activation’
Gold Medal – Happy Streets/Raahgiri Day (TOI) and Bronze Medal – Friday Jam (HT)
Gold Medal – Happy Streets/Raahgiri Day (TOI) Bronze Medal – Friday Jam (HT)

8. Our Properties
• Live Concerts
Associated
Properties
• Live concerts
• Festivals
Wide Spectrum of
services
• Strategizing Brand Ambassadors,
Artist Management & Contracting
• Project/Campaign Management
• Launch Campaigns
• Brand/Marketing Activations
• Exclusive Events
• Marketing Events
• Employee Engagement Programs
• MICE events
• Production, Designing and
Execution
Open for
Partnership/sponsorship
and association

9.  Organize live concerts of renowned artists
 Shafqat Amanat Ali in 2014 at Bangalore
o Performance by the maestro after six years in Bangalore was a refreshing
change for Bangaloriites.
o The ticketed concert was organized at Phoenix Market city in Bangalore
which resulted in rise in footfall of the mall by almost 60% on the day of
the concert.
 We aim to take unique soulful music across the country
 We aim to create similar concerts in High traffic locations viz. Malls, High Street
or corporate locations.
 We are open for exploring partnerships/associations for creating unforgettable
experience
Live concerts

11.  Organize live concerts in association
 Created Nobo: No Boundaries
 Arijit Singh and Atif Aslam on stage live for the first time
 A ticketed show with audience over 20,000.
 We have been associated with brands for their campaigns as ‘Experience Partner’ or
‘Event Partner’ likeJashn-e-Ghulam Ali, FeverTribute etc.
 We are open for exploring partnerships/associations for creating unforgettable
experience
Live concerts

15.  Strategizing Brand Ambassadors, Artist Management & Contracting
 We help brands strategies for their Ambassadors in consistency to their Mission and
Vision.
 Ability to create cultural and entertainment festivals of international stature.
 One such effort was Nobo, which took Delhi NCR by surprise and has become one of
the most talked about entertainment event in the city.
 We strive to create experience through our efforts that builds relationship with
stakeholders, customers and employees.
 It may be a unique concert, a full festival or a global touring strategy.We provide pin to
plane event management experiences and manages each project from conception to
completion and review.

18.  Project/Campaign Management
 Roll out marketing or brand campaigns on a turnkey basis than mere vanilla on ground
management.
 Annual youth driven brand campaigns like HT Fresh on Campus, DelhiTimes Fresh
Face,Youth Nexus are few examples.
 Launch Campaigns
 We help you plan your launch events with panache and sophistication. Our approach is
not just executing it as an event but proposing a package in consistent to the brand
requirements and philosophy to cater to your target audience.
 Product or Service Launch
 Movie Promotion
 Brand/Marketing Campaign Launch
 Mall/Store Launch

21.  Brand/Marketing Activations:
Activations are one of the integral part of
the Marketing Calendar and it aims to
maximize the no. of eyeballs & engage
with theTarget Audience. We are proud to
have roll out innovative activations for our
clients
• School / College Contact Programs
• Road Shows, Canter Services
• RWA / Apartment Activations
• In-store Branding and Merchandizing
• POP and Other Branding Material
• Mall Promotions
• Catchment Activations
• Club Activations
• Sampling andTasting Events

22.  Exclusive Events:
Sports and Fitness, Glitz and Glamour,
Spotlights and Red Carpets, Celebrities and
Socialites, Charities and Fund Raisers –
Rolling out large scale events to enhance the
experience
 Marketing Events:
As part of your sales strategy, we create a
platform to interact with your associates in a
unique style.
Weekly Street event (Raahgiri Day)
Marathons and Sports Events
Corporate Social Responsibility Events
Fashion Shows
Sales/Dealers/Associate/Partner Meets
Press Conference Sets

26.  Employee Engagement Programs: We
understand the importance of ‘5th P’ of marketing
and it is of utmost priority to make them feel
special. Our team makes sure to craft a perfect
event for one of the most important assets of your
organization.
 MICE events: These events may be simple, tricky,
sophisticated … the list is endless. We approach
these in a detailed aspect and provide a glitch free
experience.
Annual Days and Family Days
Team Building Outings
Rewards and Recognition Programs and events
Gifting
Festivals and Milestone Events
Meetings
Incentives
Conferences
Exhibitions & Stalls

28.  Production, Designing and Execution: It
plays one of the most important parts as it
builds imagery about the campaign/event in
the mind of the consumer.
 We have an experienced design team who
work on film/TV commercial/Radio
conceptualizing and design the collaterals in
sync with the campaign.
 Not only do we design but also bring it to life
through our production team.
Film Production
TV Commercial development
Radio spot development and strategy
Marketing Collaterals Designing
Logo Design
Outdoor Design
On Ground Event Branding
Office Stationery Design
Customize Design

29.  NOBO – No Boundaries
 Brand/Client: Our own property in association with Big Bounce
 Objective: Our team has always looked out for challenging projects and one such effort
was to create a property of our own. We decided to take our experience beyond mere
managing the events and as a result NOBO was born.
 TG: MIG and HIG segment of all age groups
 Activity Brief: Establish a property that celebrates music from different parts of the
country on a single platform.The First edition of NOBO had a live performance by 2 of the
biggest musical stars from across the borders – Arijit Singh and Atif Aslam.
 NOBO aims to bring together performers from different countries on a single stage.
 Results: More than 20,000 witnessed the musical extravaganza and became a talking point
in Delhi NCR.

32.  Brand/Client: HindustanTimes withThinking Hats
Entertainment Solutions as event partner
 Objective: Great Indian Football Action (GIFA) is the
biggest 4 week inter society/RWA Football
championship aimed at establishing direct connect with
readers through mega football carnival.
 Target Group: It is a unique activity that involves people
of all age groups and compete hard for the coveted
trophy.
 The event kicked off with a grand opening ceremony
with Akshay Kumar (along with star cast of Singh is
Bling),Virender Sehwag
 More than 500 teams registered for the championship
who are competing for the coveted title

33. HT GIFA Print ad

37.  Brand/Client: TheTimes of India/Hindustan Times/MCG
 Objective: It is an adaptation of an event called Cyclovia
in Bogota where a part of the streets is blocked for
motorized transport and opened for walking, jogging,
running, cycling, skating and other leisure activities only.
The roads see a carnival kind of atmosphere every week
on Sunday and Raahgiri Day has been able to bring a
strong community connect in the cities where it is
organized now.
 Target Group: It is a unique activity that involves
everyone in the city. An activity that can be perfectly
termed as For All.
Gold Metal –
Happy Streets/Raahgiri Day (TOI)

38.  Activity Brief: To make it an engaging
activity where people can come every
week and express themselves
 Planned to set up stages with emcee
engagement & activities by
schools/communities on the stage, Rock
Band performances, cycle stand, sports
arena, share your selfie moment, voting
meter and lots more.
 A seamless brand visibility experience is also
created at the venue for our clients.
 Created the biggest dance carnival on the
streets
 Created a pool of 100 odd bands from
schools, colleges, communities who perform
at the Raahgiri Day.

39.  Results: Started on 17th Nov 2013 in Gurgaon the event has become a permanent
affair in everyone’s calendar. With more than 25,000 people participating every
week this has surely caught every attention.
 The success can be seen from the face that now it has moved to Delhi in Connaught
Place and Dwarka.
 Not only Delhi but Raahgiri Day is also organized in Mumbai, Ahmedabad, Bhopal,
Ludhiana etc.
 The turnout touched 30,000 in Raahgiri Day in Connaught Place and Dwarka.The
engaging activities have ensured continued interest of the residents.
 Expansion: Now we have been organizing Raahgiri Day since 17 Nov 2013 forThe
Times of India, HindustanTimes, MunicipalCorporation of Gurgaon and Gurgaon
police.

42.  Brand/Client
 Hindustan Times – Friday Jam @ DLF
Cyberhub
 TheTimes of India – 28 North
 Objective:
 Connect with Corporates and employees
 Friday Jam brings the Rock stars of the
corporates on a common platform with
corporate bands challenging each other.
This 4 months activity has become a rage
in the corporates in Delhi NCR
 North 28 aims to bring the college fest
atmosphere for corporate employees and
help them relive their college lives
Bronze Metal – Friday
Jam (HT)

43. Bronze Medal – Friday
Jam (HT)

44.  Brand/Client
 Hindustan Times withThinking Hats Entertainment Solutions as event partner
 Objective:
 Connect with Corporates and employees
 Aimed to bring the Rock stars of the corporates on a common platform with corporate
bands challenging each other.This 2 months activity has become a rage in the
corporates in Delhi NCR
 The Gig saw not only hard competitive spirit between the corporates but also hosted
performance by Indian Ocean, Parikrama, Euphoria and Astitva

46. Official GIG Print ad

48.  Brand/Client
 Hindi Hindustan – Hamara Noida
 Objective:
 Connect with Noidaiites
 Brand awareness and Reader
engagement
 Activity:
 1 Month canter activity was planned for
client with live Karaoke and on the spot
interactive games to engage with
people
 Also managed digital leg of the
campaign
 The canter moved across strategic
points in Noida – High traffic locations,
Mall, RWAs etc

50.  Brand/Client
 Life Cell
 Objective:
 Connect withWomen/Moms onWomen Day
 Activity:
 Created a stand up comedy act with one of the finest female stand up
comedian – Neeti Palta

52.  Brand/Client
 TheTimes of India – Fresh Face (Talent Hunt)
 Hindustan Times –Youth Nexus and Fresh on
Campus
 Fever Jam – Fever Entertainment
 Objective:
 Connect withYouth through round the year
activities.
 Fresh Face and Fresh on campus aim to
connect with freshers in the campus
 Youth Nexus and Fever Jam bring together the
entire university on a common platform and
celebrate multiple activities in the campus

53.  Target Group: Youth – College students
 Activity Brief: Chalk out a plan for college activation yearly.
 Results:
 We have been managing the relationship for our clients for almost a decade now with
successful activations in colleges. All the properties have their own identity in the
campus and every year students wait eagerly for these campaigns.
 Most of the properties have been taken to a national level by our clients. These are
rigorous campaigns which span across 3-4 months in colleges.

55.  Brand/Client
 TheTimes of India – MissionAdmission
 HindustanTimes – Campus Calling
 Objective: Organize seminar to guide students who have just passed 12th
standard and planning to join undergraduate courses and shape their careers
 Target Group: 12th pass students
 Activity Brief: Conduct seminar in colleges with experts from various
universities/colleges.These campaigns act as a decision support system for
students.

56.  Results:
 We have been managing the relationship for our
clients for more than 6 years now by conducting
seminars in colleges for students aspiring to join
colleges.
 Both the campaigns have been taken to a
national level by our clients.
 On an average every seminar see 400-500
students turning out and getting their doubts
cleared about their careers.
 Every year there are approx 20-25 seminars
organized in various parts of Delhi NCR.
 In 2014,we also broadcasted the Mission
Admission seminar live through Google
Hangout .

58.  Brand/Client - Fever
 Activity : Jungle Book - A thematic mall set up aimed to capture kids’ eye balls coupled
with Radio Connect
 Kids participated and interacted with Fever RJs
 Brand/Client - Carrera
 Activity: Mall activation in Bangalore, Kolkata and Mumbai
 New collection showcased at the mall with high energy engagement program
 Brand/Client - Fever
 Activity - Mohit Chauhan Live concert in 20 Pubs across Delhi NCR
 Targeted towards youth, this campaign attracted HIG individuals