2. • In the digipak I made sure me and my partner took some good quality photos
to give a solid representation of the product. My target audience will get an
idea the standard of the mix tape and instantly feel the quality of the audio
tracks will match the quality of the digipak.
• This has had a very positive effect on my music video as the digipak sets the
quality standards, persuading my target audience to check out the music
video.
• It has also given my target audience a feel of what the artist is about, people
that like the look and the style of the artist presented in the pictures are more
likely to check out the music video.

3. • This direct advertisement had a significant effect on my main product. It
has helped me gain awareness, creating word of mouth.
• A lot of people liked the look of the advertisement, this helped a lot as it
persuaded my audience to go view the music video.
• The advert is made very clear on what it is actually advertising. It also
provides the target audience with a website to go check out, helping them
gain deeper knowledge on the artist.

4. Overall I feel the ancillary tasks had a major effect on my final product. It
helped build awareness on my product allowing major views to build up. The
digipak and advert both helped me bring my target audience closer to my
artist as it gives them a taste of what to expect. It also brings the audience
closer to the artist as they are able to follow his progress through his website,
making the target audience more likely to check out the music video.