More Related Content
Similar to Samung Corby Colour Wars on Twitter (20)
More from Blogworks - helping create brands for the future (20)
Samung Corby Colour Wars on Twitter
- 2. Testimonials March 3, 2010 © Scenario Consulting Private Limited 2 "SamsungCorbyWars was fun! No matter who wins but it was a feeling which I could compare with the tug-of-war we did in high school" – Praval Singh, Team Leader, Corby Colour Wars “At the outset, thanks much for an opportunity to get involved in the fun Fun, yes, ‘coz for me the idea of engagement was fun. And the way the tweets from @Samsung_Mobiles motivated/ teased/ commented, everything came out as an entertaining and involving (very important) initiative rather than a hard lined marketing effort. Kudos to the team (and the individual managing the Twitter account)! It clearly showed the hard work put into the effort.” – AbhishekBaxi, Team Leader, Corby Colour Wars “Shimauli the Chief Buzz Officer of Buzallong highlights the Social Media Marketing campaign by Samsung Corby” in a Blog post by Sorav Jain that compiles the Social Media Highlights of 2009
- 20. Select Twitter users were sent invite mails: March 3, 2010 © Scenario Consulting Private Limited 20
- 21. The following five team leaders were finally selected after securing their approval – March 3, 2010 © Scenario Consulting Private Limited 21
- 22. March 3, 2010 © Scenario Consulting Private Limited 22 Terms and Conditions uploaded and shared through SlideShare, Facebook and Tinypaste:
- 29. Undertaking exit polls to drive interest among participants and push supporters March 3, 2010 © Scenario Consulting Private Limited 29
- 30. March 3, 2010 © Scenario Consulting Private Limited 30 Amplifying the naturals twists in the tale – when a contender wanted to abandon…
- 31. And this is how we pepped him March 3, 2010 © Scenario Consulting Private Limited 31
- 32. March 3, 2010 © Scenario Consulting Private Limited 32 Amplifying the naturals twists in the tale – when a contender wanted to abandon…
- 33. Result - He came back with a bang! March 3, 2010 © Scenario Consulting Private Limited 33
- 34. For some, grapes were sour, but it helped the game- March 3, 2010 © Scenario Consulting Private Limited 34
- 36. Leader in the middle of 'spam' controversy! March 3, 2010 © Scenario Consulting Private Limited 36 We took a strong stand against spam and engaged with participants having identified the bots
- 37. And then.. it was contender's turn to face the heat! March 3, 2010 © Scenario Consulting Private Limited 37 Fierce competition, but with fun! We facilitated the competitive build-up among players in a spirited manner
- 38. Building hype for the grand finale… March 3, 2010 © Scenario Consulting Private Limited 38
- 42. Announcements via-fun – Countdown through Vital Clues – build up & announcements : March 3, 2010 © Scenario Consulting Private Limited 42
- 43. Taking stock at all points: Verdict – We love Corby! March 3, 2010 © Scenario Consulting Private Limited 43 We conducted periodic polls to evaluate the customer’s sentiment
- 45. Team leads set up Facebook events to promote the contest: March 3, 2010 © Scenario Consulting Private Limited 45
- 46. Messages shared on Facebook, leading to spill of viral outside Twitter also: March 3, 2010 © Scenario Consulting Private Limited 46
- 47. Members shared Corby video and their own offers on their blogs: March 3, 2010 © Scenario Consulting Private Limited 47
- 48. Give-aways from Team leads as well as supporters: March 3, 2010 © Scenario Consulting Private Limited 48
- 49. Blog Posts by team leads to promote their hashtags: March 3, 2010 © Scenario Consulting Private Limited 49
- 50. Tracking mechanisms were put in place by Teams as well, from starting Twitter lists to setting up full-fledged widgets: March 3, 2010 © Scenario Consulting Private Limited 50
- 51. We were also monitoring the contest & tracking the progress of the teams continuously: March 3, 2010 © Scenario Consulting Private Limited 51
- 52. Feedback sought post event, from team-leads: March 3, 2010 © Scenario Consulting Private Limited 52
- 55. Highlights: March 3, 2010 © Scenario Consulting Private Limited 55 Exposures – sum of all the tweets mentioning the relevant keyword, each multiplied by the number of followers of the person tweeting
- 56. Highlights: March 3, 2010 © Scenario Consulting Private Limited 56 Engagement with stakeholders – From a total of 3284 tweets with Samsung Corby mentions, 87% came from the participants
- 57. Three of our hashtags among the top 25 most trending topics: March 3, 2010 © Scenario Consulting Private Limited 57
- 58. On Slideshare.com, the link came into the "Hot on Twitter / Facebook section 8 times in the duration of the contest: March 3, 2010 © Scenario Consulting Private Limited 58
- 59. Digital Brand Index 2.0 validates our success: March 3, 2010 © Scenario Consulting Private Limited 59
- 62. Challenges we overcame managing such heavy volumes of conversation: March 3, 2010 © Scenario Consulting Private Limited 62
- 63. Challenges we overcame managing such heavy volumes of conversation: March 3, 2010 © Scenario Consulting Private Limited 63
- 64. Testimonials March 3, 2010 © Scenario Consulting Private Limited 64 Support and encouragement from different quarters!
- 65. Testimonials March 3, 2010 © Scenario Consulting Private Limited 65 "SamsungCorbyWars was fun! No matter who wins but it was a feeling which I could compare with the tug-of-war we did in high school" – Praval Singh, Team Leader, Corby Colour Wars “At the outset, thanks much for an opportunity to get involved in the fun Fun, yes, ‘coz for me the idea of engagement was fun. And the way the tweets from @Samsung_Mobiles motivated/ teased/ commented, everything came out as an entertaining and involving (very important) initiative rather than a hard lined marketing effort. Kudos to the team (and the individual managing the Twitter account)! It clearly showed the hard work put into the effort.” – AbhishekBaxi, Team Leader, Corby Colour Wars “Shimauli the Chief Buzz Officer of Buzallong highlights the Social Media Marketing campaign by Samsung Corby” in a Blog post by Sorav Jain that compiles the Social Media Highlights of 2009
- 68. Useful Links: Terms and Conditions, and later results were uploaded on SlideShare: http://www.slideshare.net/SamsungMobileIndia/samsung-corby-colour-wars-terms-and-conditions Some select links of participants promoting the activity on their blogs and other touch points like Facebook event-pages: http://www.praval.com/contests/samsung-corby-wars-support-the-leading-team/ http://www.sensonize.com/win-a-samsung-corby/ http://bridgingdigitaldivides.wordpress.com/tag/samsung/ March 3, 2010 © Scenario Consulting Private Limited 68