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Samung Corby Colour Wars on Twitter

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Samung Corby Colour Wars on Twitter

  1. 1. March 3, 2010<br />© Scenario Consulting Private Limited<br />1<br />
  2. 2. Testimonials<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />2<br />"SamsungCorbyWars was fun! No matter who wins but it was a feeling which I could compare with the tug-of-war we did in high school"<br />– Praval Singh, Team Leader, Corby Colour Wars<br />“At the outset, thanks much for an opportunity to get involved in the fun Fun, yes, ‘coz for me the idea of engagement was fun. And the way the tweets from @Samsung_Mobiles motivated/ teased/ commented, everything came out as an entertaining and involving (very important) initiative rather than a hard lined marketing effort. Kudos to the team (and the individual managing the Twitter account)! It clearly showed the hard work put into the effort.” <br />– AbhishekBaxi, Team Leader, Corby Colour Wars<br />“Shimauli the Chief Buzz Officer of Buzallong highlights the Social Media Marketing campaign by Samsung Corby” in a Blog post by Sorav Jain that compiles the Social Media Highlights of 2009<br />
  3. 3. Executive Summary<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />3<br />
  4. 4. Executive Summary<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />4<br />
  5. 5. Executive Summary<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />5<br />
  6. 6. Executive Summary<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />6<br />
  7. 7. Background<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />7<br />
  8. 8. Background<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />8<br />
  9. 9. Background<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />9<br />
  10. 10. March 3, 2010<br />© Scenario Consulting Private Limited<br />10<br />
  11. 11. Objective<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />11<br />
  12. 12. Concept<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />12<br />
  13. 13. Duration<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />13<br />
  14. 14. Budget<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />14<br />
  15. 15. Stakeholders<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />15<br />
  16. 16. Stakeholders<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />16<br />
  17. 17. March 3, 2010<br />© Scenario Consulting Private Limited<br />17<br />
  18. 18. March 3, 2010<br />© Scenario Consulting Private Limited<br />18<br />
  19. 19. Identifying the five Corby team leaders<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />19<br />
  20. 20. Select Twitter users were sent invite mails:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />20<br />
  21. 21. The following five team leaders were finally selected after securing their approval –<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />21<br />
  22. 22. March 3, 2010<br />© Scenario Consulting Private Limited<br />22<br />Terms and Conditions uploaded and shared through SlideShare, Facebook and Tinypaste:<br />
  23. 23. March 3, 2010<br />© Scenario Consulting Private Limited<br />23<br />
  24. 24. March 3, 2010<br />© Scenario Consulting Private Limited<br />24<br />
  25. 25. Continuous back-end suggestions & support to the teams:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />25<br />
  26. 26. March 3, 2010<br />© Scenario Consulting Private Limited<br />26<br />
  27. 27. Predictions and prophecies:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />27<br />
  28. 28. Predictions and prophecies:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />28<br />
  29. 29. Undertaking exit polls to drive interest among participants and push supporters<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />29<br />
  30. 30. March 3, 2010<br />© Scenario Consulting Private Limited<br />30<br />Amplifying the naturals twists in the tale – when a contender wanted to abandon…<br />
  31. 31. And this is how we pepped him <br />March 3, 2010<br />© Scenario Consulting Private Limited<br />31<br />
  32. 32. March 3, 2010<br />© Scenario Consulting Private Limited<br />32<br />Amplifying the naturals twists in the tale – when a contender wanted to abandon…<br />
  33. 33. Result - He came back with a bang!<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />33<br />
  34. 34. For some, grapes were sour, but it helped the game-<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />34<br />
  35. 35. March 3, 2010<br />© Scenario Consulting Private Limited<br />35<br />
  36. 36. Leader in the middle of 'spam' controversy! <br />March 3, 2010<br />© Scenario Consulting Private Limited<br />36<br />We took a strong stand against spam and engaged with participants having identified the bots<br />
  37. 37. And then.. it was contender's turn to face the heat!<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />37<br />Fierce competition, but with fun! We facilitated the competitive build-up among players in a spirited manner <br />
  38. 38. Building hype for the grand finale…<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />38<br />
  39. 39. March 3, 2010<br />© Scenario Consulting Private Limited<br />39<br />
  40. 40. Selecting winners:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />40<br />
  41. 41. Selecting winners:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />41<br />
  42. 42. Announcements via-fun – Countdown through Vital Clues – build up & announcements :<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />42<br />
  43. 43. Taking stock at all points: Verdict – We love Corby!<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />43<br />We conducted periodic polls to evaluate the customer’s sentiment<br />
  44. 44. Other Touch-Points and Channels used<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />44<br />
  45. 45. Team leads set up Facebook events to promote the contest:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />45<br />
  46. 46. Messages shared on Facebook, leading to spill of viral outside Twitter also:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />46<br />
  47. 47. Members shared Corby video and their own offers on their blogs:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />47<br />
  48. 48. Give-aways from Team leads as well as supporters:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />48<br />
  49. 49. Blog Posts by team leads to promote their hashtags:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />49<br />
  50. 50. Tracking mechanisms were put in place by Teams as well, from starting Twitter lists to setting up full-fledged widgets:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />50<br />
  51. 51. We were also monitoring the contest & tracking the progress of the teams continuously:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />51<br />
  52. 52. Feedback sought post event, from team-leads:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />52<br />
  53. 53. March 3, 2010<br />© Scenario Consulting Private Limited<br />53<br />
  54. 54. Impact<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />54<br />
  55. 55. Highlights:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />55<br /> Exposures – sum of all the tweets mentioning the relevant keyword, each multiplied by the number of followers of the person tweeting<br />
  56. 56. Highlights:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />56<br />Engagement with stakeholders – From a total of 3284 tweets with Samsung Corby mentions, 87% came from the participants<br />
  57. 57. Three of our hashtags among the top 25 most trending topics:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />57<br />
  58. 58. On Slideshare.com, the link came into the "Hot on Twitter / Facebook section 8 times in the duration of the contest:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />58<br />
  59. 59. Digital Brand Index 2.0 validates our success:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />59<br />
  60. 60. March 3, 2010<br />© Scenario Consulting Private Limited<br />60<br />
  61. 61. Learnings:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />61<br />
  62. 62. Challenges we overcame managing such heavy volumes of conversation:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />62<br />
  63. 63. Challenges we overcame managing such heavy volumes of conversation:<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />63<br />
  64. 64. Testimonials<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />64<br />Support and encouragement from different quarters!<br />
  65. 65. Testimonials<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />65<br />"SamsungCorbyWars was fun! No matter who wins but it was a feeling which I could compare with the tug-of-war we did in high school"<br />– Praval Singh, Team Leader, Corby Colour Wars<br />“At the outset, thanks much for an opportunity to get involved in the fun Fun, yes, ‘coz for me the idea of engagement was fun. And the way the tweets from @Samsung_Mobiles motivated/ teased/ commented, everything came out as an entertaining and involving (very important) initiative rather than a hard lined marketing effort. Kudos to the team (and the individual managing the Twitter account)! It clearly showed the hard work put into the effort.” <br />– AbhishekBaxi, Team Leader, Corby Colour Wars<br />“Shimauli the Chief Buzz Officer of Buzallong highlights the Social Media Marketing campaign by Samsung Corby” in a Blog post by Sorav Jain that compiles the Social Media Highlights of 2009<br />
  66. 66. What next?<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />66<br />
  67. 67. Reasoning<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />67<br />
  68. 68. Useful Links:<br />Terms and Conditions, and later results were uploaded on SlideShare: <br />http://www.slideshare.net/SamsungMobileIndia/samsung-corby-colour-wars-terms-and-conditions<br />Some select links of participants promoting the activity on their blogs and other touch points like Facebook event-pages:<br />http://www.praval.com/contests/samsung-corby-wars-support-the-leading-team/<br />http://www.sensonize.com/win-a-samsung-corby/<br />http://bridgingdigitaldivides.wordpress.com/tag/samsung/<br />March 3, 2010<br />© Scenario Consulting Private Limited<br />68<br />
  69. 69. Thank You!<br />www.blogworks.in<br />March 3, 2010<br />69<br />

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