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Advertising
- 1. Made By: Binal Sondagar
- 2. Overview Of Industry Advertising Industry has experienced some major milestones. The history of advertising is : Radio1920s Commercial Television1950s Cable Television1980s Internet1990s
- 3. Advertising In India Indian Advertising started with the hawkers calling out their wares right from the days when cities and markets first began. Ads appeared for the first time in print in Hickey's Bengal Gazette. India's first newspaper (weekly) The first advertising agency was established in 1905 named B. Datram and Company
- 4. Types Of Advertising Television Advertising Print Advertising Advertising Outdoor Advertising Radio Advertising Advertising Online Advertising
- 5. Advertising Agencies An Advertising Agency is a company whose business is to create advertisements for other companies or organisations. Example of Leading Ad agencies in India are: JWT India DDB Mudra Group Lowe Lintas FCB Ulka
- 6. Functions Of An Advertising Agency Functions Creative Function Copywriting Artwork Production of Ads Marketing Functions Media Planning Research Function Product Analysis Account Functions Management and Finance Functions Other Functions
- 7. Types Of Advertising Agencies Full Time Ad Agency • An Agency that provides all the services such as art work, copy writing, production of advertisement, media planning, market research, PR, sales promotions, pricing, etc. The Creative Boutique • They are small ad agency that only provide creative services which include how the ad will be made, what will be the content, etc The Specialist Agency • These ad agencies specialize in creating ads for certain area. Eg. Financial Industry, FMCG industry, etc. Modular Ad Agencies • These ad agency offers all the services but the fees that is charged depends on every piece of work given to them.
- 8. Challenges Faced By HR in Advertising Industry Stemming Turnover Turnover Developing Talent Finding Talent Workforce Planning Planning
- 9. Future Of Advertising Video would be one of the advertisers. Advertising will also become more personalized. Social media will continue to be an important advertising vehicle for brands. Advertising technology revenue is set to grow over 300% by 2020
- 10. THANK YOU….
Editor's Notes
- DDB Mudra: Adtiya Birla Group, ACC Limited, etc Jwt India: Hero Honda, Parle, etc. Low Lintas: HUL Bajaj, etc FBC Ulka: Amul, Indian Oil, Nerolac, etc
- Copy writing: wording of advertisement Artwork: what should be the creative stuffs to be added to make ad look attractive Production of ad: they mainly do the production of the ad Media planning: they select the medium for displaying the ad Research : they undertake market research so as to understand where the ads can be presented so as to get maximum market reach Product Analysis: they develop product design, labelling, styling, packaging etc. Accounts functions: here the accounts functions deals with the client. These people bring the clients for the agency Management and Finance: they look after managing the accounts i.e. clients, finance management etc Other functions: PR etc.
- Turnover: employee working in department like copywriting, account managers, art directors leave the agency on a frequent basis as other agency take the company existing clients. So it a problem for HR to retain these employees and they have a task to increase employee satisfaction, so that fewer employees leave the agency Developing Talent: here comes the need to provide on the job training and job rotating work assgns to employee so that they get expertise in the area hence becomes a challenge sometimes for the HR Finding Talent: finding the right person on the job is quite a challenge as the demand for people are there but there is not a right person with the skills required that will be fir for the job Workforce Planning: Balacing the work load againt the needed manpower planning. When an client drops the agency the HR as well as the senior managers have to plan to eliminate or redesign certain positions to meet future demands.
- 90% of consumers watching online or mobile video at least weekly. As a result, video advertising is expected to continue to grow. Advertising run when we see videos online. A study found has seen value in brands engaging with personalized advertising and offers.