1. Salford City College
Eccles Centre
Creative Media Production
Use of text: Interactive Menu – Hostel Part II
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Brief description:  Closed off area, small
What do you see?  Gates which look like prison cell gates
 Blood splodge on the floor, spread
 Flickering licks on the ceiling
 Door slamming shut and opening to reveal different characters
 Subtitles shaking with bloody splatter effects behind subtitles of blood drops
 Electric sparks coming off the walls off the wires
Techniques used:  Movement is used by the camera and objects within the menu
Animation, Visual Effects, Colour Rendering,  Visual Effects – it looks old, scary, abandoned like, claustrophobic, darkish room with a
Graphics, Movement dim/flickering light effects, horrifying effect using mysterious characters
Advanced techniques:  Rotation isn’t used much yet a 180 has been used
Blur, Sharpen, Distortion, Rotation, Opacity  Sharpen is used on a focus on the gates
 Blur is used when the camera itself moves to give off a distortion look
Technical comments: H.264 / MPEG-4 AVC
Video Format, Screen Ratio, Resolution,
Frame rate, Compression Overview
H.264 is also known as MEPG-4 AVC. H.264 uses the latest innovations in video compression
technology to provide consistently crisp and clear video for the best possible viewing. 1

2. Salford City College
Eccles Centre
Creative Media Production
Pros
H.264 delivers incredible video quality at data rates one-fourth to one-half the size of
previous video formats
H.264 offers dramatically lower bit rates and better picture quality than MPEG-2,
MPEG-4 or H.263+
It is 2X times more efficient than MPEG-4. and file size is 3X times smaller than
comparable MPEG-2 Codecs
It is easy to integrate and covers wide range of picture format. Hence used in large
application segment.
Cons
H.264 requires longer encoding time
It is certainly not constricted and low-bandwidth friendly
More Hardware overhead is also one of the limiting factor
Licensing agreements are complicated.
Motion Graphics and Video Compositing Unit 64
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