The document discusses positioning strategies and defines positioning as the place a product occupies in consumers' minds relative to competing products. It outlines several types of positioning strategies, including attribute, pricing, user, occasion, and cultural symbols positioning. The product positioning process involves knowing the target audience, identifying product features, unique selling propositions, competitors, and ways to promote the brand. Maintaining the brand's position is also important. In conclusion, the document states that it is better to be first in consumers' minds than first in the marketplace.

1. Bibek Regmi
First Semester
Chanakya College of Management
MBS, TU,
PRESENTATION
ON
POSITIONING STRATEGIES

2. What is Positioning?
 The place a product occupies in consumers’ minds relative to competing products.
 The way product/service defined by customers
 Positioning is Getting into Mind
 To be successful in business we must get into mind first
 Good Positioning has:
I. Foot in the Present
II. Foot in the Future
 Define and Communicate similarities and differences
between their brand and competitors

3. Positioning Strategies
1. Attribute Positioning

4. 2. Pricing Positioning

5. 3. User Positioning

6. 4. Occasion Positioning

7. 5. Cultural Symbols Positioning

8. 6. Competitor Positioning

9. Product Positioning Process
Know your
target
audience
well
Identify the
product
features
Unique
selling
Propositions
Know your
competitors
Ways to
promote
brands
Maintain the
position of
the brand

10. Further Case Study on Positioning

12. Our Mother Cares for Everyone

13. Urban Mother Rural Mother

14. Nuclear Family
Recall Value
Johnson
&
Johnson

15. Conclusion
“It’s better to be first in the mind than to be first in the
marketplace.”
Being first in the mind is everything in marketing.
You can’t change people’s minds once they are made up.

16. Thank You
QUERIES