This document summarizes a student paper on the representation of women in advertisements. It discusses how traditionally advertisements portrayed limited or stereotypical roles for women, focusing on domestic duties or as sexual objects to attract men. However, more modern advertisements analyzed in the paper feature women in less stereotypical or more empowered roles, doing meaningful tasks and showing independence rather than just seeking male attention or approval. The student concludes that advertisements are evolving to represent women in a more realistic and progressive manner.

1. Name: Zarna Bhatti
Roll no:5
Paper name: Mass Communication and
Mass Media
Topic Name: Representation of
“Women” in Advertisement.
Email Id:zarnabhatti10@gmail.com
Submitted by: Smt. S.B.Gardi
Department of English MKBU

2. A notice or announcement in a public medium
promoting a product, service, or event or publicizing a
job vacancy.
“Advertisements for alcoholic drinks”
A person or thing regarded as a means or
recommending something.
“unhappy clients are not a good advertisement for the
film”.

3. We can say that advertisement means to recommend
something, a brand or service or products etc.
Now day advertisement has become one of the
important right of customers because through
advertisement as a customer we come to know more
about the product.
Now a day the advertisement are merely not for the
information but it also servers the customer’s purpose
of entertainment.
Information + Entertainment = Infotainment

4.  A women place is in the home
Women do not make important decisions
Women are dependent and need men’s protection
Men regard women primarily as sexual object

5. • Indian and global advertisement portray women in
domestic role or as decorative sex object.
• Women existence in advertisement merely to seek
male attention.
• The customer is no more the “King”
But is now the “Queen”.

6. • In this advertise starts with
four women driving car and
a point where they witness
an ambulance stuck in a
puddle with people looking
on curiously.
• Here in this advertise the
men remain mute
spectators without
participating in the crisis
situation as saviour actors.

7. • In this ad the female face as well as female body.
• The image in which the female is having spotless
face, face having no dark circle at all, and glowing
skin.
• Which is not possible in the real life.

8. • In this advertise he promises
that he would pick she up
after office but is caught up
with some work and ask
Neetu to take a taxi upon
reaching home.
• She tells him that she was
more independent before
marriage.
• He is moved and realized that
she has to go through a lot
because of his busy shedual.
• And then decides to sell his
car on the portal and buy 2
cars.