Business communication, intercultural communication, uae-united arab emirates, information for reference, cross cultural information, meetings . attire, code of conduct.

1. I N T E R C U LT U R A L C O M M U N I C AT I O N
S T R AT E G Y
BUSINESS
COMMUNICATION

2. UAE
TIME ZONE- UTC+4 (GST)
Area
• Total 83,600 km2
(32,300 sq mi) (114th)
Population - 2018 estimate 9,599,353[4]
(93rd)
•Driving side
right
NAMES AND TITILES- Arabic names ith pride and high value
qualities (animals birds etc.)
Languages- English, Arabic…
India is the first trading partner for the UAE. In 2017, trade relations between
the UAE and India reached $53 billion, of which $35 billion is non-oil trade.
The UAE is the third largest foreign trade partner to India after China and
USA.

3. Emirati Worldview
Group Orientation
Identity defined by group, family
Cooperation
Harmony within group very important
Relationship Focused
Personal interaction takes precedence over strict schedules; quality of life is important
Hierarchy
Patterns of rank and status observed
Need for Certainty
Rules for appropriate behavior are known and should not be broken
Particularism
Requires reference to context. Relationships are given priority
Fluid Time
Time is intangible with little structure
Fatalism
Everyone believes in God and realizes that things depend on God
Cultural Note:
It is likely that expatriates will have very limited opportunities to interact with Emiratis, who
make up approximately 20% of the population. The UAE relies on expatriates from many
countries to provide labor and services.

4. Dress code
• The UAE has a modest dress code. The dress code is
part of Dubai's criminal law.Most malls in the UAE
have a dress code displayed at entrances.[At Dubai's
malls, women are encouraged to cover their shoulders
and knees.] But people can wear swimwear at the
pools and beaches.
• People are also requested to wear modest clothing
when entering mosques, such as the Sheikh Zayed
Mosque in Abu Dhabi. Mosques which are open to
tourists provide modest clothing for men and women if
needed.

5. Cultural Assumptions
Family honor is of great importance
The sense of family is wide and
extended
Building strong personal relationships
is critical
Reciprocation and hospitality
Hierarchy and respect for elders
Group stability and harmony
Understanding that humans do not
control events. That is up to God’s will
(“En-Sha-Allah”)
Emirati Communication Style
Indirect
Imply/suggest what is meant. You need to
read between the lines
High Context
Personal interactions depend on the nature
of the relationship
Formal
Sensitivity to hierarchy/face saving very
important
Expressive
Emotional displays are common and
expected
Circular
Message may weave and wander
Unique insight into UAE traditions and
customs.
Al Sadu.
Falconry.
Camel racing.
Arabian horses.
Salukis.
Ayala dancing.
Coffee & dates.
Henna painting.

6. Emirati Business Patterns
Business meetings last longer than time
set
Not all agenda topics covered
Deviation from agenda is common
Interruptions are common and acceptable
Arabs openly discuss:
Money
Religion
Politics
Family
Non Verbal Comm.
Arabs, in general, make liberal use of gestures, especially if they are enthusiastic
about what they are saying. Men use gestures more than women. To greet with
respect or sincerity, after shaking hands, place the right hand to the heart or
chest. Failure to shake hands when meeting someone or saying goodbye is
considered rude. When a Western man is introduced to an Arab woman, it is the
woman’s choice whether to shake hands or not; she should be allowed to make
the first move. Do not shake hands firmly or pump your whole hand up-and-
down. Also, realize that people shake hands and hold hands longer in greeting
than in the West; allow your counterpart to withdraw first.

7. TOUCH
Arabs will interpret your behavior negatively if you behave with
too much familiarity toward a person of the opposite
sex. Behaviors such as overly enthusiastic greetings, animated
and joking conversations, and casual invitations to lunch can be
easily misinterpreted. The public display of intimacy between
men and women is strictly forbidden by the Arab social code,
including holding hands or linking arms or any gesture of
affection such as kissing or prolonged touching.
SPACE
Arabs of the same gender will typically
stand very close to you when in a
conversation. If you try to keep a greater
distance, they may think you find their
physical presence distasteful or that you
are a particularly cold individual. When
standing in conversation with someone,
leaning against the wall or keeping hands
in pockets is taken as a lack of respect
Foreigners may notice that sometimes
Emirati men greet each other by touching
their noses to one another. This is the
traditional way of greeting among Emirati
men, which usually takes place between
Emiratis only. However, the mainstream
greeting in the UAE is the handshake

8. PROBLEM SOLVING
Leader's vision, insight or intuition, less
methodical, scientific. Linked with saving
face so as not to cause embarrassment
MOTIVATING PEOPLE
Pay, status, titles, job security, leadership
of others, concern for conformity, loyalty
APPRAISING PERFORMANCE
Informal, irregular, very personal,
paternalistic
PERFORMANCE EXPECTATIONS
Focus on group harmony & shared
accomplishment; qualitative and
subjective; includes social & economic
concerns
NEGOTIATING, PERSUADING
Argumentative, can appear combative,
face-to-face disagreement usual, often
use third party
DECISION MAKING PROCESS
Leader-centric, top-down, subordinates
expect clear goals and information
PARTICIPATION IN MEETINGS
Create harmonious setting, leader-
centric, indirect, information-giving
SUPERIOR / SUBORDINATE
Relationships
Hierarchical, paternalistic, nurturing
leader, subordinate gives loyalty and
conformity
HIRING
Performance/results balanced by
background relations and obligations,
paternalistic
CUSTOMER RELATIONS
Based on network, personal
relationships, obligations
Business Practices

9. BIOTECH IN UAE
DuBiotech, or the Dubai Biotechnology and Research Park, is a science park
in the city of Dubai
DuBiotech has grown into a thriving community of over 230 business
partners
Key companies like Pfizer, Amgen, Bristol-Myers Squibb, Maquet, Firmenich
and IFF
Now it has been combined with EnPark to form “Dubai Science Park” (DSP)
The new brand has brought two promising markets together, life sciences
and new energy & environment.
The UAE’s pharmaceutical sales are forecast to grow to $3.84bn by 2021
from $2.62bn in 2016
Pharmaceuticals represented 16.2 per cent of total healthcare spending last
year and are projected to represent 18 per cent of healthcare expenditure
by 2021.