The document discusses how various media technologies were used at different stages of planning, constructing, and evaluating a music video project. Technologies used in the planning stage included the BBC social class test, YouTube, Bauer Media, UK Top 40 charts, camera/microphone for interviews, and Sony Vegas for editing interviews. Construction stage technologies included cameras, Sony Vegas for editing, YouTube for filters, Photoshop for graphics, and phones for organization. Evaluation stage technologies included Prezi, YouTube, voice recorder, Blogger, Facebook, and SlideShare for presenting results.

1. How did you use media
technologies in the
construction and
research, planning and
evaluation.

2. Research and Planning
The following list includes all the different technologies I used during my research and planning;
 Audience Research:
- BBC Social Class test


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YouTube
Bauer Media
UK Top 40
Camera and Microphone
Sony Vegas
Facebook
Prezi
Blogger
Slideshare

3. Research and Planning
Audience Research
BBC Social Class Test:

I used an online class test through the BBC
websites answering the questions as if I was a
member of our target audience so that I got a
rough idea of what sort of class they belonged
to which gave me an insight into what sort of
things they’d be into and also what sort of
things I could include that would appeal to our
target audience.
YouTube:

YouTube was used as a source of primary
research so that I was able to find out how
successful alternative rock bands are/ have
been in the past.
 This was so that I could get an idea whether
there is a target audience out there for this
particular genre which is why I analysed the
amount of views and comments on the videos
to gain a better understanding of what the
target audience want .

4. Research and Planning
Audience Research
Bauer Media:

Bauer Media is an online website where I was
able to conduct my primary research based on
my target audience.
 I did this by researching different companies
and labels which may link to our target
audience so that I could ultimately decide
upon the age group of both our target
audience and secondary audience.
UK Top 100:

I used the UK’s Top 100 to research the sort of
artists/ bands who are already successful in the
charts and to see how successful alternative
rock bands are in the present day.
 I did this by researching the current
alternative rock bands and analysing how
many are in the charts and how far up the
charts they have been.
 This was to help me discover how popular
alternative rock is and whether there is a
strong target audience out there.

5. Research and Planning
Audience Research
Camera and Microphone

Myself and my group decided that recorded
focus groups and interviews would be useful as
part of our audience research in order to gain a
better understanding of what our target
audience want.
 We did this my setting up and camera and a
microphone so that we could play back what
we found out in the interviews.
Sony Vegas

We then edited our focus group and interviews
using Sony Vegas so that we could present our
findings clearly on our blogs.
 For this we decided to split the questions up
but mix our separate interviews together so
that they are answering the same question at
the same time one after the other so that its
clear to the both us and the audience which
question is being answered. We also included
dissolves and text boxes to present this part of
our work to make it more clear and easy to
follow and understand.

6. Research and Planning
Internet
Facebook

I used Facebook as source of primary research
so that I could find out the interest towards
alternative rock bands and how popular they
are to gain a better understanding of what the
target audience is.
 I did this by searching the pages of certain
alternative rock bands that I have already
researched to see how many followers they
have and how dedicated the audience is to the
band/artists.
Prezi


Prezi was used to present my work on my blog
so that a my work and findings are presented
clearly to the audience.
I did this by using prezi to present my primary
and secondary research and many of my
convention and generic research so that there
is a clear order to my work that is easy to read
and understand.

7. Reseach and Planning
Internet
Blogger

I have used blogger to present all my work as it
keeps all my work in one place and keeps it all
in the correct order.
 I have done this by keeping all my posts in the
order that I have done them in so that there is
no confusion relating to my posts and have
also used blogger to upload videos, images and
presentations (prezi) so that my work is neatly
and clearly presented.
Slide Share

I haven't used slide share a lot but it did come
in very useful during the planning stage of my
work.
 I used Slide Share when uploading my shot
lists and shooting schedule to my blog rather
then using blogger to present my work as Slide
Share presents my work more clearly.
 I did this by creating my shot list and shooting
schedule on word processor then uploading it
to Slide Share which then turned it into a
presentation which could then be uploaded to
my blog.

8. Construction
 Cameras
 Sony Vegas
 Youtube
 Photoshop
 Phones

9. Construction
 SD Cameras- we used Panasonic NV- GS500B cameras when filming
our actual music video. The cameras are very light so are easy to carry
around and also record using a tape which is simple to transfer footage
across to the computer when we were ready to edit with the help of
USB cables. Although the quality of these cameras are standard
definition, I would have preferred to film with a high definition (HD)
camera as other groups in the class used them and there picture
seemed a lot clearer then ours which would have improved our final
piece with a cleaner finish.

10. Construction
 Sony Vegas- Was the software we used to edit our music video together
which was simple and straightforward to use. The software allowed us
to do all the elements we wanted to include in our video for example,
some of our shaky shots could be stabilized with the stabilising tool
and we could also upload the light filters we wanted from YouTube
and overlay them over our image on Vegas. The Software also allowed
us to do other, more simple editing techniques like dissolves, jump
cuts, cross cuts, match on action and colour balances which helped
make our music video look more professional.

11. Construction
 Photoshop- was the software we used to edit both our digipak and
advert. Myself and Kain already know how to use the software so we
were able to construct the design easily. On this we were able to create
the layers needed merge images together to create our brand identity of
our triangle and upload and use the right fonts wanted from the
internet for our digipak and advert. We also used the contrast, curves,
quick select and text tool to create the final design of both our digipak
and advert.

12. Construction
 Phones- During the construction stage of our music video, everyone
involved in our production used their phones to keep everything
organised. We used our phones to check the weather forecast for they
days we wanted to film as it was important to have a sunny day and also
to keep in contact with everyone involved so that everyone knew when
and where they needed to be. We also used our phones throughout the
digipak stages to take pictures of our progress to update our blogs with.

13. Evaluation
 Prezi
 Youtube
 Voice Recorder
 Blogger
 Facebook
 Slide Share

14. Evaluation
 Prezi- I decided to use Prezi to present evaluation question 1 because I
knew there was a lot of content that needed to be included with
regards to text, pictures and the fact that I could upload videos from
YouTube helped present my work clearly. I used Prezi’s features to my
advantage by having pages within pages which split things up nicely
and separated my work whilst still being all together in one place to
make my evaluation easier to read and follow.

15. Evaluation
 Voice Recorder- I decided to mix things up a bit with question 2 by
recording myself answering the question rather then using a
presentation software. This way I could write everything that I wanted
to say before hand on paper and then read out my answer whilst
recording which I can upload to my blog quickly and easily.

16. Evaluation
 Blogger- For question 3 I decided to present my answer using blogger
as I could upload my work straight away and I could include the images
I need to back up my answer. The online program is also very easy to
present text which is easy to show peoples feedback and opinions. We
also put our video up on Facebook and YouTube for people to see so
that people were able to give us there feedback which we can then
easily transfer to Blogger to present our findings.

17. Evaluation
 Slide Share- As part of this question, I used power point and Slide
Share to allow me to upload my presentation to my blog. I did this by
including both text and images to show what technologies I have used
throughout the process of creating a music video and promotional
package.