1. Beverly L. Basso
Email: bbasso919@gmail.com
336-498-4198 Cell
Objective - To leverage my experience and proven track record in driving sales growth, building new
business, securing customer loyalty and forging strong relationships in a business or sales management
position. Very organized, detail oriented and technically proficient with an entrepreneurial achievement
background.
Deep River Outfitters - 2010 to present
Sole Proprietor
Own and operate retail business specializing in hunting and fishing supplies as well as an authorized ATF
Federal Firearms Licensee. Specialize in providing firearm and firearm related products and services to
the community. Handle all aspects of operating a small retail and online business including daily store
operations, online and web applications and development and maintaining all social media outlets
pertaining to sales and marketing of the business.
March 2009/2010
Enrolled at Western Governors University as a full time student. Attended college to advance completion
of Bachelors of Science degree while developing business plan and implementing the start up of Deep
River Outfitters.
Häfele Americas - July 2006 to March 2009
Recruitment and Development Manager
Responsible for working under the CFO to assist National Business Area and Sales Managers in
recruitment and development of new hires for the company. Developed, implemented, and oversaw the
new department while creating policies and procedures for this and the Human Resources department.
Extensive sales experience and travel were required throughout the US. Attended trade shows as
necessary.
Sotel Communications, Inc. - January 1997 to July 2006
Founded the company in 1997 to enable myself the opportunity to realize personal needs as well as
professional ones. I was able to establish and grow the business to just under $1M in sales the first three
years, while developing and maintaining all aspects of running a small business, including recruiting of
sales and administrative personnel, training of all office staff, creating marketing programs, increasing
sales, vendor relations, procurement, billing and receivables, payables, shipping and receiving, payroll
and taxes, while providing excellent customer service.
AT&T - September 1991-1997
Account Executive
High energy sales professional calling on a full range of customers from small to large fortune 500
companies. Started with AT&T selling long distance services and developed into a Major Markets
Executive handling high end network services.

2. SUMMARY OF QUALIFICATIONS
- 6 + years ATF Federal Firearms Licensee (FFL)
- 20 + years of Sales/Sales Management
- 11 + years in Corporate Development
- 7 + years in Recruitment
- 20 + years Entrepreneur
- 20 + years being in “Hunter” and “Farmer” roles
- Inside and Outside Sales Experience
- Organized, hosted and attended Trade Shows and Conferences
- Highly accomplished Negotiator
- Skilled at Customer and Vendor Relations
- Proficient at “Networking”
- Corporate Products Trainer
- Can identify personality types and work with each of them
- Efficient at Scheduling, Prioritizing and Multi-tasking
- Knows how to balance work and personal life
- Motivated performer
- Focused Independent thinker, adept at working in a team environment to achieve results
- Creative Problem Solver
- Proven track record of driving results