Exchange Rates - Previous Years
YEAR 11
YEAR 12
YEAR 13
YEAR 14
YEAR 15
YEAR 16
YEAR 17
YEAR 18
YEAR 19
YEAR 20
Exchange Rate Impact on
Revenues Generated in:
Europe-Africa (US$ per €)
1.2062
1.1879
1.1938
1.189
1.1933
1.1816
1.1778
1.1734
1.1776
1.1877
Asia-Pacific (US$ per Sing$)
0.752
0.7419
0.7429
0.7424
0.7456
0.7422
0.7424
0.7433
0.7441
0.7469
Latin America (US$ per R)
0.1783
0.1723
0.1791
0.1778
0.1799
0.181
0.1771
0.1733
0.1752
0.1789
Exchange Rate Impact on
Cost of Pairs Shipped from:
North America Plant to
Europe-Africa (€ per US$)
0.829
0.8418
0.8377
0.841
0.838
0.8463
0.849
0.8522
0.8492
0.842
Asia-Pacific (Sing$ per US$)
1.3298
1.3479
1.3461
1.347
1.3412
1.3473
1.347
1.3454
1.3439
1.3389
Latin America (R per US$)
5.6085
5.8038
5.5835
5.6243
5.5586
5.5249
5.6465
5.7703
5.7078
5.5897
Europe-Africa Plant to
North America (US$ per €)
1.2062
1.1879
1.1938
1.189
1.1933
1.1816
1.1778
1.1734
1.1776
1.1877
Asia-Pacific (Sing$ per €)
1.6041
1.601
1.6069
1.6015
1.6003
1.5921
1.5863
1.5788
1.5825
1.5903
Latin America (R per €)
6.7659
6.8966
6.6313
6.689
6.6357
6.5274
6.6489
6.7705
6.7249
6.6401
Asia-Pacific Plant to
North America (US$ per Sing$)
0.752
0.7419
0.7429
0.7424
0.7456
0.7422
0.7424
0.7433
0.7441
0.7469
Europe-Africa (€ per Sing$)
0.6234
0.6246
0.6223
0.6244
0.6249
0.6281
0.6304
0.6334
0.6319
0.6288
Latin America (R per Sing$)
4.218
4.307
4.1434
4.1762
4.1455
4.1013
4.1924
4.2886
4.2481
4.1742
Latin America Plant to
North America (US$ per R)
0.1783
0.1723
0.1791
0.1778
0.1799
0.181
0.1771
0.1733
0.1752
0.1789
Europe-Africa (€ per R)
0.1478
0.145
0.1508
0.1495
0.1507
0.1532
0.1504
0.1477
0.1487
0.1506
Asia-Pacific (Sing$ per R)
0.2371
0.2322
0.2413
0.2395
0.2412
0.2438
0.2385
0.2332
0.2354
0.2396
Exchange Rates Affecting Year 20
YEAR 19
YEAR 20
REVENUE IMPACT
Exchange Rate Impact on
Revenues Generated in:
Europe-Africa (US$ per €)
1.1776
1.1877
4.29%
Asia-Pacific (US$ per Sing$)
0.7441
0.7469
1.88%
Latin America (US$ per R)
0.1752
0.1789
10.56%
Exchange Rate Impact on
Cost of Pairs Shipped from:
North America Plant to
Europe-Africa (€ per US$)
0.8492
0.8420
-4.24%
Asia-Pacific (Sing$ per US$)
1.3439
1.3389
-1.86%
Latin America (R per US$)
5.7078
5.5897
-10.35%
Europe-Africa Plant to
North America (US$ per €)
1.1776
1.1877
4.29%
Asia-Pacific (Sing$ per €)
1.5825
1.5903
2.46%
Latin America (R per €)
6.7249
6.6401
-6.30%
Asia-Pacific Plant to
North America (US$ per Sing$)
0.7441
0.7469
1.88%
Europe-Africa (€ per Sing$)
0.6319
0.6288
-2.45%
Latin America (R per Sing$)
4.2481
4.1742
-8.70%
Latin America Plant to
North America (US$ per R)
0.1752
0.1789
10.56%
Europe-Africa (€ per R)
0.1487
0.1506
6.39%
Asia-Pacific (Sing$ per R)
0.2354
0.2396
8.92%
BSG SIMULATION
ANA SOFIA ELJACH
OSCAR GUTIERREZ
PROFESSOR JUAN STEGMANN
BUSI-4900D-1
Mission Statement
Our mission is to collaborate to develop technology, processes and quality products according to the demand of our customers and ...
1. Exchange Rates - Previous Years
YEAR 11
YEAR 12
YEAR 13
YEAR 14
YEAR 15
YEAR 16
YEAR 17
YEAR 18
YEAR 19
YEAR 20
Exchange Rate Impact on
Revenues Generated in:
Europe-Africa (US$ per €)
1.2062
1.1879
1.1938
1.189
1.1933
1.1816
1.1778
1.1734
1.1776
2. 1.1877
Asia-Pacific (US$ per Sing$)
0.752
0.7419
0.7429
0.7424
0.7456
0.7422
0.7424
0.7433
0.7441
0.7469
Latin America (US$ per R)
0.1783
0.1723
0.1791
0.1778
0.1799
0.181
0.1771
0.1733
0.1752
0.1789
Exchange Rate Impact on
Cost of Pairs Shipped from:
North America Plant to
3. Europe-Africa (€ per US$)
0.829
0.8418
0.8377
0.841
0.838
0.8463
0.849
0.8522
0.8492
0.842
Asia-Pacific (Sing$ per US$)
1.3298
1.3479
1.3461
1.347
1.3412
1.3473
1.347
1.3454
1.3439
1.3389
Latin America (R per US$)
5.6085
5.8038
5.5835
5.6243
5.5586
5.5249
5.6465
5.7703
5.7078
4. 5.5897
Europe-Africa Plant to
North America (US$ per €)
1.2062
1.1879
1.1938
1.189
1.1933
1.1816
1.1778
1.1734
1.1776
1.1877
Asia-Pacific (Sing$ per €)
1.6041
1.601
1.6069
1.6015
1.6003
1.5921
1.5863
1.5788
1.5825
1.5903
Latin America (R per €)
6.7659
6.8966
6.6313
6.689
6. Latin America (R per Sing$)
4.218
4.307
4.1434
4.1762
4.1455
4.1013
4.1924
4.2886
4.2481
4.1742
Latin America Plant to
North America (US$ per R)
0.1783
0.1723
0.1791
0.1778
0.1799
0.181
0.1771
0.1733
0.1752
0.1789
Europe-Africa (€ per R)
0.1478
0.145
0.1508
0.1495
0.1507
7. 0.1532
0.1504
0.1477
0.1487
0.1506
Asia-Pacific (Sing$ per R)
0.2371
0.2322
0.2413
0.2395
0.2412
0.2438
0.2385
0.2332
0.2354
0.2396
Exchange Rates Affecting Year 20
YEAR 19
YEAR 20
REVENUE IMPACT
Exchange Rate Impact on
Revenues Generated in:
Europe-Africa (US$ per €)
1.1776
8. 1.1877
4.29%
Asia-Pacific (US$ per Sing$)
0.7441
0.7469
1.88%
Latin America (US$ per R)
0.1752
0.1789
10.56%
Exchange Rate Impact on
Cost of Pairs Shipped from:
North America Plant to
Europe-Africa (€ per US$)
0.8492
0.8420
-4.24%
Asia-Pacific (Sing$ per US$)
1.3439
1.3389
-1.86%
Latin America (R per US$)
5.7078
5.5897
-10.35%
Europe-Africa Plant to
North America (US$ per €)
1.1776
1.1877
4.29%
Asia-Pacific (Sing$ per €)
1.5825
1.5903
2.46%
Latin America (R per €)
6.7249
9. 6.6401
-6.30%
Asia-Pacific Plant to
North America (US$ per Sing$)
0.7441
0.7469
1.88%
Europe-Africa (€ per Sing$)
0.6319
0.6288
-2.45%
Latin America (R per Sing$)
4.2481
4.1742
-8.70%
Latin America Plant to
North America (US$ per R)
0.1752
0.1789
10.56%
Europe-Africa (€ per R)
0.1487
0.1506
6.39%
Asia-Pacific (Sing$ per R)
0.2354
0.2396
8.92%
BSG SIMULATION
ANA SOFIA ELJACH
OSCAR GUTIERREZ
PROFESSOR JUAN STEGMANN
10. BUSI-4900D-1
Mission Statement
Our mission is to collaborate to develop technology, processes
and quality products according to the demand of our customers
and meet the needs of our staff in their economic welfare, in
addition to striving to maintain a balance between processes and
ecology.
VISION
Develop a leading company as well as products with the highest
quality standards and passion for services to our customers
harmoniously linking technology, development, personnel and
ecology.
VALUES
In our company we have 8 values as a must for all workers
Treat others as you would like to be treated
Integrity
Trust
Honest and open communications
11. Gratitude
Honesty, simplicity and doing something that has real value for
you
Passion
OBJECTIVES
Become the "world leader in the sports industry" in improving
the working conditions of its suppliers and reducing the
environmental impact of its business, for which it commits to
improve the quality of information about its suppliers in the
coming years and work in greater control.
In addition, the group aims to develop and launch a training
program in Human Resource Management Systems for its
suppliers in China, Vietnam, Indonesia and Thailand; and
review and improve communication channels with its employees
to identify cases of breaches of labor standards, among other
commitments.
MARKET DESCRIPTION
North America:
This is one of the regions where we can sell our shoes with
higher prices, because of the economical situation of most of
the people.
12. LATIN AMERICAN MARKET
This part of America is so different being just miles away from
North America, good región to produce and set the factories,
low cost salaries to employees and you can sell in medium-high
prices.
ASIAN-PACIFIC MARKET
This is so far one of the best regions to put your principal
factories because of the low production costs.
Big industries have most of their manufacturing here.
AFRICAN & EUROPEAN MARKET
Europe is an excellent region to sell with high prices, people
here pay more than in other regions because they have better
quality in their economy.
Africa could be a good place to set factories, unfortunately the
salaries here are to easy to pay by big industries which is not
incurring into CSR.
PERFORMANCE
13. STRATEGIES
The most important marketing strategy of us is undoubtedly the
well-designed promotion plan. We spent profit on advertising to
raise public awareness of the new product or the existing
product that already has a market.
In general, brand ambassadors are athletes who leave their mark
on the minds of public opinion so that a person who practices
some type of sport would like to own a product from us.
They are also based on the recent technology of interactive
digital advertising as part of the marketing strategy.
Another strategy we had was to boost production to meet the
demand.
As a company, we were not delivering enough product on the
market which was leaving us behind.
14. We had to work on overtime and full production to meet the
customers needs which impacted positively on our KPI’s
OUR LEARNINGS
Definitely we learned much from the SIM, until now we had
learned the theoretical part of what it is to run a company and
what it implies, but once you get into detail all the operating
costs, administration costs, marketing plans, sales, etc. Things
get complicated
It gave us a more accurate picture of what it means to start a
business and do it internationally in all the different continents,
we also realized that in each region the operation is very
different due to the politics, economy and culture of each
country.
We experimented with the financial part and the sales, seeing
how we were doing on the KPI’s was very interesting and that
really gave us a lot of feedback on how things were going in the
business.
Group Power Point Discussion
COLLAPSE
Top of Form
· A brief review of the financial performance of your company
15. during the time you and your co-managers have run the
company.
This review should consist of charts showing the following:
. Trends in the company's annual total revenues
. Trends in the company's annual earnings per share (EPS)
. Trends in the company's annual return on equity investment
(ROE)
. Trends in the company's annual credit rating
. Trends in the company's year-end stock price
. Trends in the company's annual image rating
The Performance Highlights report (accessible through your
Decisions / Reports Program menu), includes a charting feature
at the bottom of the report page. You can easily create a trend
chart for each of the above six performance indicators and save
each chart to a local storage device for insertion into a
PowerPoint presentation or Word document. Double-click on
the chart to download and (depending on the web browser you
are using) you will be prompted to save to a PNG file. Once you
have named and saved a picture file you can insert the picture
into a PowerPoint slide or Word document using the Insert tab
at the top of the MS Office program.
If you wish to create additional performance graphs you may do
so, but the above six performance measures tell an adequate
story about your company's historical performance.
· A slide describing your strategic vision for the company.
· A slide that shows what performance targets for EPS, ROE,
credit rating, and image rating you and your co-managers would
set for each of the next two years (assuming the simulation were
to continue). You may also want to indicate a stock price target
as well.
· A slide that sets forth your company's competitive strategy for
the internet market in some detail and how that strategy has
evolved over the years you have managed the company. You
may need to have more than one slide here if your company's
strategy for the internet market varies markedly from
geographic region to geographic region.
16. · A slide that sets forth your company's competitive strategy for
the wholesale market in some detail and how that strategy has
evolved over the years. Again, more than one slide may be
needed if your company's strategy for the wholesale market
varies markedly from one geographic region to another, such
that your company is pursuing a meaningfully different
competitive strategy in some regions versus others.
· A slide that sets forth your company's competitive strategy for
the private-label market in some detail and how that strategy
has evolved over the years you have managed the company.
· A slide describing your company's production strategy (as
concerns plant capacity and location, use of overtime, and work
force compensation/training strategy).
· A slide describing your company's finance strategy (as
concerns dividends, use of debt versus equity, stock
issues/repurchases, actions to achieve/maintain a strong credit
rating, etc.) You should clearly describe your company's
dividend policy during the period you have managed the
company. Here, you should also set forth what sort of dividend
increases, if any, you would likely consider paying out in the
next two upcoming years (given the EPS targets you have
established).
· A slide showing (1) those companies you consider to be your
strongest/closest competitors in the internet market as of the
last year or two of the simulation, (2) those companies that are
your strongest/closest competitors in the wholesale market, and
(3) those companies that are your strongest/closest competitors
in the private-label market.
· One or more slides detailing the actions you would take to
out-compete these close rivals in the next two years (assuming
the simulation continues for several more years). Since the
actions may differ between internet, wholesale, and private-
label, you may well need more than one slide here.
· A set of slides detailing the "lessons learned" about crafting a
winning strategy and about what the managers of a company
should or should not do for a company to be financially and
17. competitively successful in a head-to-head battle against
shrewdly-managed rival companies.
You should, of course, adjust the content of your presentation to
conform to whatever topical outline that your instructor
specifies. Thus, depending on what your instructor tells you
about what items to address in your presentation, you may need
to add slides covering other topics or delete coverage of some
of the above suggested topics.
Bottom of Form
Zumbi and Palmares
Importance of Slavery and Sugar
Portuguese innovated the use of plantations for the cultivation
of sugar on the Atlantic islands of Madeira and São Tomé off
the coast of Africa
Chattel Slavery: Plantation labor based on chattel slavery, a
hereditary system that reduced humans to property with few
rights
By the 1550s – Brazil began to dominate the global supply of
sugar for about one hundred years
Introduction of sugar led to introduction of sizeable black
population through the transatlantic slave trade in Brazil and
other countries (about 4-5 million enslaved Africans were sent
to Brazil); slave trade ended in 1850 and slavery abolished in
1888
Formation of quilombos (maroon societies of those who fled
slavery) was just one form of resistance to the brutality of
slavery
18. Brazil had the most maroon societies in the Americas
Relationship between the Portuguese and the Dutch
Portuguese and Dutch had a long history of commercial
relations
Dutch were important shippers of Brazilian products
Amsterdam had long been a major market for sugar
Iberian Union
1580 – King Sebastião I of Portugal dies (24 years old)
Sebastião leaves behind no immediate heirs, resulting in a
dynastic crisis
Portuguese nobility and wealthy elite proclaim Phillip II of
Spain as king of Portugal, leading to the Iberian Union (union
of Portugal and Spain under the Spanish monarchy
King Sebastião I
Benefits of Iberian Union to Portuguese included:
Greater access to Spanish markets in America for Portuguese
merchants
i.e., Portuguese slave traders received contracts to provide
enslaved blacks to Spanish America
Allowed Portuguese in Brazil to cross into points further west
19. Negative Impact of Iberian Union for Portuguese included:
Spain had been in conflict with the Netherlands, and the
difficulties between them intensified
As the tensions between the Spanish and the Dutch increased,
the Portuguese were forced to sever ties with the Dutch
This escalated to open confrontation that, in the Americas,
centered around control of the sugar business and the slave
trade
Dutch Attacks on Brazil Begin: Salvador
Dutch invasions of Brazil marked the greatest political and
military conflict of colonial Brazil
1604 – Dutch raided Salvador, then capital of Brazil
1609-1621 - Twelve Years’ Truce between Spain and the Low
Countries
1621 - End of truce and creation of Dutch West India Company
marked the beginning of concerted effort to occupy Portuguese
America’s sugar regions and to control the slave supply
Recapture of Bahia
Dutch Attacks on Brazil Begin: Salvador, cont’d
1624 – Dutch invaders occupy Salvador and take the city in just
over 24 hours; Dutch did not get past Salvador’s city limits
1625 – A coalition drove out the Dutch after a year of
20. occupation
Recapture of Bahia
Dutch Attacks on Brazil Continue: Pernambuco
1630 – Dutch attack Pernambuco, Brazil’s most productive
sugar captaincy
Eventually, Dutch conquered all of northeastern Brazil from
south of the São Francisco River to São Luis in Maranhão (see
map)
Dutch also seized African slaving ports, realizing that a
constant supply of enslaved blacks was essential for success
Dutch maintain hold on northeast from until 1654 (1630-1654)
The struggle with Palmares was a: (Cheney, p. 48)
Class conflict: poor vs. wealthy
Racial conflict: mostly black vs. white (interests)
Cultural conflict: Two sets of irreconcilable values
Social conflict: Two ways of organizing community
Economic conflict: A collective economy vs. a monocultural
cash-crop under oligarchic domination
Political conflict: Portuguese subjects obedient to a king vs.
former Portuguese subjects doing fine without the king
“Palmares proved liberty possible, slavery unnecessary.”
Palmares Timeline
21. 1597
First report of mocambos (maroon societies/quilombos) in hills
of Pernambuco/ first accounts of attacks by quilombolas (those
who live in quilombos) in Brazil
1602
First order to attack and eliminate Palmares
1630
Dutch invade the captaincy (Portuguese royal land grant
territory) of Pernambuco
1644
First Dutch incursions into Palmares
1654
Dutch surrender Pernambuco
22. 1655
Portuguese attack Palmares twice
1661 and 1663
More forces are sent to attack Palmares
1677
First major victory against Palmares, led by Captain Fernão
Carrilho
Palmares Timeline, cont’d
1678
Palmares leader Ganga-Zumba and colonial leaders negotiate a
peace treaty; Ganga-Zumba and followers relocate to Cucaú
23. 1679
Zumbi and the other mocambos in Palmares refuse to accept the
treaty and remain in Palmares
1680
Ganga-Zumba killed (likely assassinated) and Cucaú is
eliminated
1681
Zumbi is considered the main leader in Palmares
1683
Second incursion by Captain Carrilho, which is a major defeat
1684
Zumbi engages in offensive guerrilla warfare, attacking a
settlement and raiding a fort
1685
24. King Pedro II of Portugal sends a letter to Zumbi requesting
negotiation
Palmares Timeline, cont’d
1687
Troops from São Paulo participate in attacks against Palmares
1687
Enslaved people in Pernambuco plot an armed revolt with the
help of Palmaristas; authorities discover the plan and execute
leaders
1692-1694
Main war between Palmaristas and troops from São Paulo; After
much destruction, injury and death, many Palmaristas manage to
escape, including Zumbi
25. 1695
Zumbi is caught and assassinated
Zumbi in Brazilian Memory
Upholds myth of racial democracy?
OR
Undermines myth of racial democracy?
Bronze head of Zumbi in federal capital, Brasília
“To remember the resistance of blacks in order to advance the
struggle for a free society free of all forms of oppression”