The document discusses how a traditional media company is embracing data and focusing on customers. It notes that the company's paid sales for The Times newspaper increased from around 505,000 in September 2012 to over 560,000 in December 2014. The company is capturing various types of digital and behavioral data from customers and using this data across the business to help subscribers get more value from products, provide insights to editorial staff, and improve communication overall.

1. The news is dead; long live the news
How a traditional media and publishing business is
embracing data and the customer
Charlotte Richards, Head of Business Partners
News UK

9. 505,000
510,000
515,000
520,000
525,000
530,000
535,000
540,000
545,000
550,000
555,000
560,000
Sep-12
Oct-12Nov-12Dec-12
Jan-13Feb-13M
ar-13
Apr-13M
ay-13
Jun-13
Jul-13Aug-13Sep-13
Oct-13Nov-13Dec-13
Jan-14
Feb-14M
ar-14
Apr-14M
ay-14
Jun-14
Jul-14Aug-14Sep-14
Oct-14Nov-14Dec-14
Jan-15
Feb-15
The Times Total Paid Sale
The Times Linear (The Times)

13. 1. The path to the customer is made up of a
million small steps…
… and a few giant leaps of faith too

15. 2. Big data; digital data; behavioural data;
unstructured data – it’s all just data

16. Capture and store everything
You may not even think it’s data….

18. 3. You’ll probably need new kinds of people

19. They’ve been doing this for a long time without
you….

20. 4. Data can be usefully applied to almost any
part of a business

21. A delicate balance between availability and
wastage…

22. Helping our subscribers make the most of our
products…
Insight
ActionMeasurement

23. Bringing data to life on the Editorial floor…

24. 5. It’s all about communication

25. 5. It’s all about communication

26. And so…

28. Failure ≠
Failure

29. 29
Thank-you