The document discusses going the extra mile in web design. It argues that designers should go beyond the minimum requirements by adding extra details, experimenting with new technologies, and customizing aspects like fonts. Going the extra mile will make designers' work stand out, get them noticed, lead to more opportunities, and make clients happy. To do this, designers need to continuously learn, stay up to date on new developments, and find ways to experiment in their free time despite constraints like deadlines and budgets. The conclusion emphasizes that going the extra mile can make a difference and help designers do truly awesome work.

1. Going the extra mile in
designing for the web
By Bert Timmermans
Sola Lumina Captura : Along This Road Called Life

2. Bert Timmermans
Master Student Communicatie Multimedia & Design
Web designer / iPhone Developer / ....
Mail: me@berttimmermans.com
Twitter: @berttimmermans
Website: http://www.berttimmermans.com
Blog: http://www.visualdesigner.be
PAST PRESENT FUTURE
Your company ?

3. Going the extra mile in
designing for the web
WHAT? > WHY? > HOW?
CONCLUSION

4. WHAT?
Corey Templeton : The Question

5. “ There are no traffic jams
along the extra mile
”
ROGER STAUBACH

6. MacHeist http://www.macheist.com

7. Jason Santa Maria http://jasonsantamaria.com

8. Jason Santa Maria http://jasonsantamaria.com

9. Jason Santa Maria http://jasonsantamaria.com

10. Keypoint http://www.keypointapp.com

11. Keypoint http://www.keypointapp.com

12. Carsonified http://carsonified.com

13. Other possibilities
‣ New technologies ( Example: HTML5, CSS3, ...)
‣ Custom fonts
‣ Easter eggs
‣ Clean validated code
‣ Browser specific code ( Based on target group )
‣ ...

14. WHY?
happy-accidents-pr oductions : I bought another Mini today

15. Why ?
‣ Personal ambitions
‣ Clients will ! you ( Yes, this is good )
‣ You will get noticed
‣ More opportunities
‣ ...

16. HOW?
Maribel Lucatero : .0059

18. How ?
‣ Read, write & speak
‣ Stay up-to-date ( Twitter, RSS, ... )
‣ Learning from others
‣ Go to meetups ( Not only design related )
‣ Experiment and build stuff in your free time
‣ ...

19. ENVIRONMENT
Deadlines
Team
Stress
members YOU
Budget ...

20. Motivating colleagues
‣ Communicate !
‣ Show them the possibilities
‣ Educate them if needed
‣ Break the pattern
‣ Make time to experiment
‣ ...

21. CONCLUSION

22. CONCLUSION
‣ Make a difference
‣ Extra details set the quality of your work
‣ New technologies are your best friends
‣ Clients will ! you
‣ Just try to be AWESOME

23. Resources
http://delicious.com/berttimmermans/goingtheextramile
Fonts: Georgia - Nevis - Helvetica

24. THE END
Or the start of something new