App design process - cocoaheads

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My presentation of a suggested mobile app design process delivered to Cocoaheads (iOS developers) meetup group.

Location: Screen Interaction office, Kista, Sweden.

Date: October 2012

Published in: Design
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App design process - cocoaheads

  1. 1. JAMES MOLE MCCONNELLWednesday, October 3, 12
  2. 2. my brotherMemy grannyWednesday, October 3, 12
  3. 3. PROCESS(or the path to a magical user experience)Wednesday, October 3, 12
  4. 4. Wednesday, October 3, 12
  5. 5. USER EXPERIENCEthe quality of experiencesomeone has when interactingwith a design. It’s about howthey feel.Wednesday, October 3, 12
  6. 6. Wednesday, October 3, 12
  7. 7. HOW DO WE GET TO THEMAGICAL PLACE?CONCENTRATE ON THE USER.Wednesday, October 3, 12
  8. 8. WE NEED A SERVICEtechnicalperspectivebusinessperspectivelet’s make it from a ...MAKE ITRELEASE ITWednesday, October 3, 12
  9. 9. the user centered modelWednesday, October 3, 12
  10. 10. OUCH!Wednesday, October 3, 12
  11. 11. who?why?what?when?where?how?Wednesday, October 3, 12
  12. 12. I’m the user. When you see me, involve me.Wednesday, October 3, 12
  13. 13. BUSINESS NEED OR OPPORTUNITYAdding value for customers,or a gap in the market?Wednesday, October 3, 12
  14. 14. CONCEPT / IDEA‣ Core function‣ Differentiator‣ Scalability‣ Concept developmentWednesday, October 3, 12
  15. 15. EXISTING SOLUTIONS‣ Moodboards‣ Mapping competitors‣ Break it down -features, usability,ratings etc.Wednesday, October 3, 12
  16. 16. PEOPLE & PERSONAS‣ Who will use it?‣ Why will they use it?Wednesday, October 3, 12
  17. 17. CONTEXT OF USE‣ Where will they use it?‣ What factors willaffect how they use it?‣ Scenario storyboardsWednesday, October 3, 12
  18. 18. REQUIREMENTS‣ Functions‣ Characteristics‣ GoalsWednesday, October 3, 12
  19. 19. USER FLOWS‣ Structure the content‣ Map the appWednesday, October 3, 12
  20. 20. KNOWLEDGE‣ UI guidelines‣ Design patterns‣ iPhone SDKWednesday, October 3, 12
  21. 21. PROTOTYPING‣ Sketching‣ Paper prototypesWednesday, October 3, 12
  22. 22. WIREFRAMING‣ Lo-fi / Hi-fi‣ InteractiveBig buttonAlert!Continue with presentation?Cancel OKWednesday, October 3, 12
  23. 23. VISUAL DESIGN‣ The final layer ofbeautyWednesday, October 3, 12
  24. 24. DEVELOPMENT?Wednesday, October 3, 12
  25. 25. BENEFITS‣ Risk Management: Avoids costly errors‣ Improve Value: Better products lead to greatermarket share‣ Reduced support, training and maintenance costs.‣ UX design contributes to longer product shelf life‣ Meeting user goals helps differentiate product‣ UX design reduces testing and quality assurance costWednesday, October 3, 12
  26. 26. REQUIREMENTSCONTEXT OF USEBUSINESS NEED OR OPPORTUNITYCONCEPT / IDEAEXISTING SOLUTIONSUSER FLOWSPEOPLE & PERSONASPROTOTYPINGKNOWLEDGEWIREFRAMINGVISUAL DESIGNWednesday, October 3, 12
  27. 27. - LAUNCH- LISTEN & LEARN- REITERATEWednesday, October 3, 12
  28. 28. - GET THEM IN- KEEP THEM- CHANGE THEMWednesday, October 3, 12
  29. 29. REQUIREMENTSCONTEXT OF USEBUSINESS NEED OR OPPORTUNITYCONCEPT / IDEAEXISTING SOLUTIONSUSER FLOWSPEOPLE & PERSONASPROTOTYPINGKNOWLEDGEWIREFRAMINGVISUAL DESIGN- GET THEM IN- KEEP THEM- CHANGE THEMJames McConnellUX & Interaction Designer+46 7 3333 7216 (mobile)+46 8 21 21 66 (office)www.screeninteraction.comWednesday, October 3, 12

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