...

2. “Facebook was not originally created to be
a company. It was built to accomplish a social
mission - to make the world more open and connected.”
Mark Zuckerberg, Founder & CEO Facebook,
2012
PERSPECTIVE
“Antisocial Media: How Facebook Disconnects Us
and Undermines Democracy”
Siva Vaidhyanathan, Professor at Harvard College,
2018

3. We harmonize technology with humanity by:
Truly connecting people
Empowering them to achieve their goals
Finding meaningful work
And having a fulfilling life
OUR MISSION

4. PVLSE is a hybrid community platform of the next generation.
We are the UBER of social activities, sport, food and wellbeing!
We connect people through their interests and incentivize
participation in real life activities.
We are a marketplace for service providers and businesses,
where everyone can earn.
WHAT IS PVLSE?

5. We are connected through the internet,
yet more disconnected than ever!
ONLINE DISCONNECTION We connect through relevant interests,
promote real life encounters and help
find supportive communities.
Our design is focused on the user’s
psychological and physical well-being,
where participation in social activities
is priority.
We facilitate the creation of novel and
sustainable jobs in the industries unlikely
to be automated i.e creative, caring, coaching,
health and wellbeing.
The design principles of phones and apps
are geared towards keeping us online.
PHONE ADDICTION
Which jobs are going to survive?!
JOB AVAILABILITY VS. AUTOMATION
THE PROBLEMS > SOLUTIONS

6. Connecting users in real life through their
interests, where they can view,
create and join local activities.
Smart design incentivizes meaningful interactions,
and the gamified reward model
motivates continued participation in activities.
Hosts earn by offering their services, whether
they are a professional or not.
OUR OFFERING

7. APPLICATION UI

8. OUR USERS
REGULAR USER EARNER / PRO BUSINESS
Social and active people
Sports players
Food enthusiasts
Healthy people
Sports coaches/PTs
Nutritionists, cooks, bakers,
Bloggers, artists,
Entrepreneurs, event and
workshop hosts
Gyms
Sports Clubs
Restaurants and Bars
Organizations
Charities and Causes

9. USER REVENUE MODEL
REGULAR USER EARNER / PRO BUSINESS
Do not pay for free activities
Pay for access to professional
activities & events
Pay for access to elite athlete /
influencer profiles & events
Commission on all Promoted Events
and paid Activities
Rank Up through regular presence
on platform and good reviews
Subscription Revenue
Businesses gain from paying users &
targeted personalized advertising
PVLSE participates via
Commission on events & activities
Fees from businesses with permanent
PVLSE subscription
Commission on brand / advertising
partnership

10. GOING AFTER LARGE NUMBERS OF NICHE COMMUNITIES & GRASSROOTS GROWTH
Initially a Martial Arts, Veganism and ball sports focused launch in Europe
to create a dedicated grassroots user base. We have a number of LOI’s from
leading sports clubs in Europe.
Widen focus to other niche communities such as Yoga, Bodybuilding and CrossFit.
Sense of belonging to a community will significantly encourage a word of mouth
effect to growth levels.
BUSINESS PARTNERSHIPS (GYMS, SPORTS CLUBS, RESTAURANTS, BARS, ETC.)
Populating the app with activities and attracting new customers through PVLSE.
Discounts and deals offered to our users.
MARKET STRATEGY

11. ETHICAL AND SUSTAINABLE BRAND PARTNERSHIPS
Leveraging brand partnerships to drive new customers to our platform.
Brand purpose and ethos alignment will be key in capturing Millenial and Gen Z consumers.
AMBASSADORS
Close work with ambassadors and influencers of our target niches.
Leveraging the ambassador neworks of our partner brands
SOCIAL MEDIA
Social media campaign
Inspiring, relevant and trending content creation.
MARKET STRATEGY
continued

12. With our earning economy and token model, there is currently no application like PVLSE
DISRUPTING THE “MEETUP” SPACE
Slick modern UI design that combines functionality and visual appeal
User focused UX design that drives user attention towards active participation offline
Connections are lead by interests rather than superficial attributes
Focus on immediate hosting and participation: capturing motivation, spontaneity and engagement
Gamified reward model that incentivizes engagement, increases user retention, and brand loyalty
No limit on event organization and participation, no upfront fees
Anyone can earn, no upfront fees
Businesses can generate new customers by connecting to people's interests
Participation is approved and monitored by the host
Targeting niche markets to spur activity creation and platform population
Facebook Panion MeetUp PVLSE

13. PROJECTED USER GROWTH
We are tapping into a combination of markets, including fitness, social media, and events.
Below is the average of these market sizes.
Country / Year CH / 2019 +UK / 2020 +AU / 2021 +USA / 2022 Global / 2023
Market size
in users
2.7M 30.2M 40M 142.2M 27M
13.6K 230.5K 645K 2.2M 30.2M
0.5% 0.8% 1.6% 1.5% 1.8%
PVLSE
projected users
% of market

14. USER GROWTH PER GROUP
1 000 000
100 000
10 000
1 000
2019 2020 2021 2022 2023
Free user (70%) does not spend
on the platform.
Regular user (15%) participates in
2 activities per month, pays 10 USD.
Monthly subscription for regular users (1.5%)
and access classes at a discounted rate.
Professional (4.5%) hosts 2 activities
per week with 1 participant,
charges 30 USD per activity.
Professional (4.5%) pays 50 USD
monthly and hosts unlimited activities.
Business (2.3%) hosts 2 activites
per day with 1 participant, charges 30 USD.
Business (2.3%) pays 100 USD
monthly and hosts unlimited activities.
CH
CH
UK
CH
UK
AUS
GLOBAL
CH
UK
AUS
USA
Free Regular Professional Business

15. THE TEAM
Maria Rybak
Founder & CEO
Global
Background in Psychology and
Social Sciences, a degree in
Sustainable Food Production
Systems, and a thesis on product
placement and consumer
behaviour. Research assistant in
food psychology at Oxford
University, marketing at Harvard,
has worked at the World Health
Organization & United Nations, and
has worked with NGOs.
Sandstone McNamara
COO
Australia
Bachelor of Integrative Applied
Psychology and a Bachelor of Game
Development specialising in Human
Computer Interaction. He has published
affective games and impactful VR
worlds. Has worked for Liminal VR - a
cutting edge company creating positive
state-inducing VR experiences.
Erik Tagirov
CTO
Switzerland
Full stack developer with 10+ years
experience. Focus on front-end
applications and building
infrastructure from the ground up.
Expertise in Networking and
customer service gained at a
leading VOIP provider.

16. Frederike Wild
Android Developer
England
With a degree in computer
science, and a specialization in
Mobile and Media, Friederike is a
highly experienced mobile app
developer (Badoo) and developed
the first official board game port
of Catan for Android
Mikel Dandrea
Experience Designer
Germany
UX focused specialist with a
mission to evolve peoples
experiences beyond the screen.
Degree in international relations
and associate degree in
management development.
He thrives in bridging positions at
the interface of people and
technology and previously
co-organised TEDx in Italy.
Natanael Garcez
Backend Developer
Switzerland
10+ years practical development
experience. Implemented
systems for the professional
center of northern Vaud. Driven
by innovation and user
experience.
THE TEAM
continued

17. ADVISORS
Pietro Pravettoni
Token economics specialist,
Imperial College London alumni
Nova Spivack
Serial Entrepreneur,
Venture Capitalist, Author
Sean Conner
Polymath, Entrepreneur &
Inventor
Nicholas Carnahan
Entrepreneur, Venture
Capitalist

18. IMMEDIATE NEXT STEPS
JANUARY 2019
BETA LAUNCH
IOS & ANDROID
FEBRUARY
PAYMENT
INTEGRATION
MARCH
COMMUNITY
FORUM
JUNE-AUGUST
FURTHER
CUSTOMISATION
DECEMBER
B2B
OPTIMISATION
APRIL-JUNE
SWITZERLAND
LAUNCH
OCTOBER-NOVEMBER
EDUCATIONAL
PACKAGES
JANUARY 2020
LAUNCH
IN UK
2020+
BLOCKCHAIN &
PVLSE ELITE

19. Blockchain Integration (see next page)
PVLSE Elite
activities and lessons with professional and former professional athletes
Wearables
fitbit, iWatch, etc.
Personal Coaching
an accessible community of educators, coaches and supporters
Widening category/interest base
including Art and Cultures
supportive of mental health/disabilities
PVLSE hubs
renowned locations for activities
PVLSE small business accelerator
Voice integration
Alexa, Google voice, Siri
Google snippets
PLANNED EXTENSIONS

20. BLOCKCHAIN-ENHANCED FEATURES
REWARDS AND PAYMENTS
Our Rhythm (RTHM) tokens facilitate the exchange of value, gamify transactions,
and drive organic consumer spending on activities within our Gig-Economy Marketplace.
Token rewards incentivize further participation, and increase user retention.
DATA SOVEREIGNTY AND BLOCKCHAIN
Our goal is to give users ownership of their data, and allow them to trade it.
By integrating with blockchain technologies we would be able
create a User-Centric Data Marketplace.
Secure storage, regulation, and protection of users’ data.

21. thepvlse.com
IG: @thepvlse
maria@thepvlse.com
+41 79 641 90 20