Stakeholder interest presentation for the development of Ignite Performance.

1. Dream • Plan • Succeed
Professional support services for recreational,
amateur and professional athletes in
Cambridge and South Cambs
An investment opportunity

2. It is often forgotten that everyone’s journey starts somewhere and that
at every level we never stop learning and we never stop teaching
people to move with confidence because success requires support.
Now we will share our vision to create sporting success in Cambridge &
South Cambs and highlight how your support to our success can help
us say to many others “realise your potential” because medals are won
and memories made when you…
Dream • Plan • Succeed

3. Ben Davies
Founder & Performance
Director
5 years coaching, 70+
medals, 6 international
selections and an
internationally accredited
coaching course.
Eleanor Davies
Business Director &
General Manager
7 years of management,
relations and accounts for
Marshalls, Fine & Country,
Hotel Chocolat and Jaguar
LandRover.
Simon Lant
Clinic Director &
Physiotherapist
Previously lead therapist for
Brunel University
Scholarship Athletes and a
part of his family’s
osteopathy clinic that served
Cambridge for a successful
45 years.
Martin Lawrence
Director of Brand
Relations
9 years experience in elite
sports management,
delivering projects and
events worldwide.
Specialises in sponsorships,
contract negotiation and
relationship management.
The Management Team

4. Our Vision
• We are going to create an accessible world class support system for recreational, amateur and
professional athletes in Cambridge and South Cambs by building a commercial version of the
English Institute of Sport services from our own facility.
• Our aim is to provide the services and support that we wish were there to help us when we
needed them. Now, we will use our knowledge and experience to boost aspirational athletes from
the area towards achieving international / professional sporting success.

5. Our Research
Area:
City of Cambridge & South Cambs
Reason:
High level of affluency and physical activity with a lack of specialist sports services & provisions
when compared to the national average.
Combined Population: 283,280 Average Wage: £ 39,390
Number of sports clubs: 562 People classed as physically active: Cambridge 75% / South Cambs 71%
Accessible support services targeted towards developing individual and team competitive sports performance: 0
Key statistics:
Sports England 2020, Sheffield Hallam & Sports England 2017, Adzuna 2020, Independent research 2020

6. Our Potential location
Unit 2
Burlington Press
Foxton
Cambridge

7. Our Facility
Phase 1 Phase 7
Our Core Services
• Multidisciplinary performance support
• Individual and team strength & conditioning
• Physiotherapy and rehabilitation
• Athlete success planning and programme management
• Pitch side support for sports teams and coaches

8. Our
Specialist
Services
Full Running Analysis
Muscle Lab Physical Testing
Watt Bike Power & Endurance Testing
In Clinic Ultrasound Imaging

9. Amateur and professional clubs and
athletes seeking consultation or on-
going support
Individuals looking for support in
taking on new life challenges –
sporting, adventure or otherwise
Recreational athletes looking for
professional training experienceYouth sport as a whole
Our Target
Audience

10. Salaried staff will use a multidisciplinary team
approach, providing cross service referrals
and support; resembling that of professional
teams and national governing bodies.
Operational control over our own facility. To
ensure equipment, layout and services
proactively cater for teams and individuals of
all performance levels.
Local club support is at the core of our
business model. We will send our
practitioners to work free of charge to support
local clubs and teams. We view this as
powerful service, marketing whilst giving
back to the community.
Practitioner weekly breakdown
18-27 IP sessions coaching / therapy
4-6 hours supporting local clubs
3-9 hours Admin & CPD
Our Business Objectives

11. We will create a performance pathway and training culture for the ages
11 – 70+ years, serviced by an ecosystem of our own products.
How we will
grow in the
next 5-10
years
Organise
after
school
clubs
Increase
Cambridge
Services
Expand
into other
local
areas
Start a
sponsorship
charity
Build our
own
training
app
Increase
online
coaching
service
Supp.
and
Nutrition
sales
Sell own
brand
clothes
Create
Talented
Athlete
Prog.
Run talks &
workshops
Create what
our clients
suggest

12. Our Vision, Your Support
A group of already successful
individuals to join forces and create a
world class sports hub & athlete support
service that is accessible for
recreational, amateur and professional
sportsmen & women in Cambridge and
South Cambs.
What am I investing in?

13. Our Partners:
Our Suppliers:
Your
Logo
Here
Recognition on our partner’s board
Our partnership could include
Shout outs in our media announcements
A cut of the profits
Service Packages
?
Open to suggestion

14. Dream • Plan • Succeed
Ben Davies
Founder
BDavies@IgnitePerformance.training | 07949503630 |www.IgnitePerformance.training
To view full business plan and discuss involvement please contact:
Eleanor Davies
Business Director
EDavies@IgnitePerformance.training | 07572113582 |www.IgnitePerformance.training