Slides from Sarah Pinch, President Elect of the CIPR and Director of Pinch Point Communications to the CIPR SW Conference: 29th September 2014

1. cipr.co.uk
@cipr_uk

2. It’s all about our core purpose
cipr.co.uk
@cipr_uk

3. • 11 years at the BBC & 13 in corporate comms
• Tricky sectors:
• International development
• Public transport
• NHS
• Private, Not for Profit and Public Sector
• Experience of placing communications as important
as finance/HR
• Professional standards & compliance
• New teams in every role since 2000
• 2013 founded Pinch Point Communications
• 2014: appointed to HSE board
• President of CIPR for 2015
cipr.co.uk
@cipr_uk

4. Elected to deliver on four key promises:
•
The value of your CIPR membership should be as valid to you
and your business, clients or organisation, wherever you live
in England, Wales, Scotland or Northern Ireland.
• Confidence and Trust
Challenging members who are not upholding professional
standards through the Code of Conduct; CPD &Chartered
Practitioner
Further support senior PRs who sit on boards and
management committees to uphold ethics and
professionalism in all aspects of PR and communications.
cipr.co.uk
@cipr_uk

5. • Demonstrating Value
Ensuring we give every member the tools to be able to
demonstrate their value: is it money or is it value in reputation?
Quantify how membership can help to win new clients, secure
promotion and win respect around the board table.
• Telling our story
Central core purpose, remaining true to members &
delivering quality; Looking forward and outwards, reaching
different audiences to explain what public relations is, and
how we do it. Professionalism and our status with other
professions.
• Marking ten years as the CIPR and looking forward to 2018
cipr.co.uk
@cipr_uk

6. Real tangible changes
• Gender pay gap
• Flexible working guidance
• Ethics module: compulsory
• Best practice guidance
• Professionalism
• …..and the C word
@ms_organised
sarah@pinchpointcommunications.co.uk
cipr.co.uk
@cipr_uk

7. Our Panel
• Betony Kelly – Acting Head of Digital, BIS
• @betonykelly
• Jess Ratty - Crowdfunder UK
• @_jessification_
• Dan Tyte – Director, Working Word
• @dantyte
• Simon Jones - Digital Visitor
• @digitalvisitor
cipr.co.uk
@cipr_uk

8. Your ideas
• Four groups
• four break out areas
• four facilitators
• until 1245
cipr.co.uk
@cipr_uk