This document provides an introduction to bar management. It discusses the history of bars from ancient Sumeria through modern times. Bars originated as taverns and ale houses in ancient civilizations and evolved into establishments that serve alcoholic beverages. The document outlines the types of bars that exist today including beverage-only bars, bars with entertainment, bars that serve food and beverages, and hotel bars. It provides details on the role of bars in historical events like the American Revolution and Prohibition.

1. INTRODUCTION TO BAR
MANAGEMENT
Prepared by:
Anthony B. Anoche, MM-
HM

2. INTRODUCTION
The present day modern concept of the hotel is not
just a place to provide accommodation in food and
beverage but offering to its guest every possible
facility, service and convenience.
Negi (1992), opened that the important activities of a
hotel include Reception, Restaurant, Bar, Banquet
Hall, Entertainment and Recreation, Sightseeing,
Transport Facilities, Swimming Pool, Lounge
Facilities, Shopping Facilities, Valet and laundry
Services, Tennis Court, Golf and Squash, Health
Club, and Business Center, etc.

3. Apart from these beverage services is a major
component
and has remained an important part of hospitality
industry today. The beverage services are provided by
various outlets of food and beverage department in the
hotel.
These outlets are bars, room service, banquet,
restaurant, 24 hours coffee shop, lounges, etc. which
serves alcoholic as well as non-alcoholic beverages.
According to Gonzalez-Gomez & Morini
(2006)alcoholic beverages demand particularly wine
is changing and growing nowadays.
According to Aurora (2009), bar operation is defined
as “a public place where the primary business of the

4. is to sell alcoholic beverages to the general public for
consumption on the premises”.
Additionally, these definitions explicitly mention the
location of consumption of alcoholic beverages at
the premises of sale and consequently exclude
liquor stores, which provide alcoholic beverages for
consumption on alternative premises. (Allen and
Albala, 2007)
There are bar and beverage operations that provide
social activities, entertainment and even include a
range of dining services.

5. Bar and beverage operation is a high revenue
generating outlet in a hotel that’s why national and
international hospitality companies alike are working
hard to ensure that professional and responsible
behavior is maintained by their bar personnel or
bartenders (Kotschever and Tanke, 1996).
According to MDEO (2009), commercial food service
establishments and restaurants are the highest
energy users sectors that’s why going green is
important for sustainability and for the profitability
considerations.

6. According to Beverage Information Group’s
Handbook Advance 2013, distilled spirits increased
for the 15th consecutive year, growing slightly faster
than in 2012. New products and the modernization
of spirits are helpful in growth as since 2008, 3.6%
is the largest increase.

7. Bar Management – It is involves operating and
running an establishment that serves alcoholic
beverages. If you’re in charge of managing a bar,
you’ll need to oversee a variety of staff members
such as bouncers, bartenders and servers.
Entertainment is an important part of bar
management as well.
Bars – are the establishments or business that
primarily after beverages, food and sometimes
entertainment and other services to its customers.

8. HISTORY
According to records the development of hospitality
industry in general and the bar service industry in
particular can be traced back to the time of the
Sumerians. Although some civilization exists
together with the Sumerians in other places,
Sumerians were able to come up with a written
record of their civilization. And during their time, they
were considered that most progressive group of
people.

9. Ancient Sumeria in 4000 BC – Some part of
Sumer is the present day Iraq.
Sumerians were skilled: 1. Traders 2. Farmers 3.
Craftsman
Sumerians Legacy
1. Invention of the wheel
2. Sumerians cuneiform writing system
3. Sumerians were among the first astronomers
4. They invented and developed arithmetic using
several different number systems including a
mixed radix system with an alternating base 10
and base 6.

10. 5. They may have invented military formations and
introduced the basic divisions between infantry,
cavalry, and archers.
6. The first true city states arose in Sumeria.
7. Sumerians ushered in the age of intensive
agriculture and irrigation

11. Taverns – were places serving beverage
particularly “ale” and places for social gatherings.
The word tavern was derived from the Latin term
“taberna” whose originally meaning was a shed or
workshop.
Tavern keeper before was traditionally a woman but
in other places and times women could be
completely excluded from tavern culture.
Taverns existed in England as early as the 13th
century and were often kept by women usually
known as Ale-wives.

12. In the mid-14th century there were only three in
London. An act of 1552 allowed forty in London,
eight in York, six in Bristol and many in towns all
across England.
By the 19th century the word tavern had evolved into
the current term being public house or pub house.
The Empire Era 3200 – AD 476
Ancient Egypt
A papyrus from ancient Egypt warns “do not get
drunk in taverns… for fear that people repeat words
which may have gone out of your mouth without you
being aware of being uttered them”.

13. It is a proof that tavern continue to exist. It is also an
indication that early people already knows the
effects of alcohol to the body and mind.

14. Ancient Greece 1100 B
 Establishments serving foods and beverages
Lesches – serving fine food and drinks.
Taverns – places for the poor.
Greeks travel for:
Religion
Sports or game
Conquest
Ancient Rome 500BC – 476 AD
 Romans conquered almost all parts of Europe.
Romans travel for:
Trade
Religion
Pleasure or relaxation
Political

15.  Pompei, Rome – 118 bar or taverns were discovered.
 Decline and Revival AD 476 to AD 1300
 After the fall of the Roman Empire, life in most of Europe
became much more primitive.
 Travel and tourism whether for business or pleasure virtually
ceased.
 Travel was primarily for religious purposes.
 The church through its monasteries took over the job of
feeding and housing the travelers. The place housing the
travelers were known as “Xenodocheions” which means an
inn.
 Renaissance, 1350 AD – 1600 AD
 Some degree of safety had returned to the roads one of the
critical element in the development of the industry.
 Trade and travel increase.
 The rise of the middle class in the economic life of Europe.
 Ale house or taverns reappeared along trade routes.

16.  Early Modern, 1600 AD – 1800 AD
 The development of roads was one of the critical elements in
the development of the industry. As more people travel more
needs food & beverage and accommodation.
 The introduction of the stagecoaches as means of
transportation.
 Post houses were built along stagecoach routes and they
serve as places for food and drinks accommodation for the
traveler. These also were tired horses were changed for fresh
horses to continue a fast travel. It is the equivalent in today’s
gasoline stations.
A Stagecoach and a Post house

17.  The Industrial Era from1800
- The development of rail travel.
- In entire Europetavernsbecomesa permanent establishment.
- In England taverns were known as public houses or pub houses or pubs, a place for
pleasure and worship.
ASteam Locomotive Today’sEnglish Pub

18.  Other versions of tavern all throughout Europe
1. Inns – are establishments where travelers can procure food, drink, and lodging.
2. Pubs – are establishments which serve alcoholic drinks especially beer that can be
consumed on the premises, usually in a homely setting. Pubs are commonly found in
English-speaking countries, particularly in the United Kingdom, Ireland, Canada,
Australia and New Zealand.
3. Cabaret – Is a restaurant or nightclub with a stage for performances and the audience
sitting around the tables (often dining or drinking) watching the performance. Today
cabaret is commonly known as a show often can be seen in entertainment centers or areas
like Las Vegas.
A Cabaret Pub

19.  American Taverns
 Taverns were brought by the British to America.
 1643 – the beginning of American Beverage service industry.
 Coles Ordinary – the first American tavern established.
 Tavern – a place serving food, drink, accommodation and entertainment.
 1656 Massachusetts – a town without a tavern was penalized; often
taverns were built near the church.
 The importance of taverns in American history
 Taverns served as a place or rendezvous for revolutionaries.
 Early American taverns:
 Hancock Tavern – Boston tea party was planned
 Green Dragon – Boston, Paul Revere and 30 companions form a
committee to watch the movements of British soldiers.
 Raleign Tavern – Williamsburg, meeting place of the patriots including
Patrick Henry and Thomas Jefferson.
 Queens Head or Fraunces Tavern – this was where the New York tea
party was held. This was where George Washington bid farewell to his
fellow officers.


20. Hancock Tavern The Early Green Dragon Tavern
Today’s Green Dragon Tavern Early Raleigh Tavern
Today’s Raleigh Tavern Today’s Fraunces Tavern

21.  1850 – Taverns turn into large scale inns for travelers and business
persons and later they became hotels which its concept of today’s hotel
originated in America as Public Palace. Hotels were designed like a
palace but open for public use.
 1920 – Prohibition Law or 18th Amendment Law was passed
 This made manufacturing, selling, and importation of alcoholic
beverage in America illegal.
- Large numbers of establishments such as bars/taverns, hotels, wineries,
and distilleries stopped to operate. Vineyards stopped producing grapes.
Lot of people lost their jobs and the government lost a large amount of
revenue from the taxes generated from those establishments. It was one
of the major causes The Great American Depression
- Speakeasies were places that sold illegal liquors.
- Moonshines is the term used for illegal liquors (alcoholic beverages
were produced during night time when the moon was shining).
- Bootleggers are the illegal supplier of liquors.

22. -
Confiscated Alcoholic Beverages Moonshining in Kentucky
Present day Moonshining Bootleggers and Moonshiners

23.  1933 – 21st Amendment was passed repealing the Prohibition Law.
 Dramshop Law or Third Party Liability Law – this law shifted
the liability for damages in the drunken driven incident from the
driver who caused the accident to the server or the place that served
the drink to the driver.
- Dram means small drink
- Shop the place that serves the drinks.
 Development of Beverage Industry in the Philippines
 In the Philippine, we can somehow associate the development
of the Beverage Service Industry to the development of one of the
pioneers in beverage industry in the Philippines, the San Miguel
Corporation.

24.  The San Miguel Corporation
- 1890 Founded by Don Enrique Maria Barretto de Ycaza in the San Miguel district
in Manila, the La Fabrica de Cerveza de San Miguel, the first brewery in South East
Asia.
- 1913 it became a corporation and began exporting beer in Guam, Hongkong, and
Shanghai.
- 1922 the year which started producing softdrinks at the Royal Soft Drink Plant.
- 1925 the year that started producing ice cream at the Magnolia Ice Cream Plant.
- 1927 the year which started bottling of Coca Cola in the Philippines.
- 1938 Entered the glass industry, supplying the company’s bottling needs.
- 1963 San Miguel Brewery was renamed to San Miguel Corporation; the largest
food, beverage, and packaging company in the Philippines.
 Today’s Beverage Service Industry
 The type of today’s beverage service establishments
1. Beverage-Only Bar – it serves beverage alone with no food serves beyond snacks.
This type of bar is usually located near bus terminal or stations. In the picture the
front bar seems inconvenient for the guest to sit down; it is for the purpose of not
allowing the guest to stay longer for drinking.

25. 1.
Beverage-only bar
2. Bar/entertainment combination – this bar offers drinks and a range of entertainment.
Types of entertainment
- Dancing: disco; ballroom
- Singing: videoke
- Sports
- Live performances
- Live band
- Stand-up comedy
- Fashion show
- Striptease
- Piano music
Disco Videoke

26. Piano music
1. Food and Beverage Combination – serving food with beverage usually with some kind
of food service.
a. Bar and restaurant – food and drink can be served at the same time or guest can
have drink before dining or diner first before drinking.
b. Service bars – use to prepare drinks of the dining guest.
Food and Beverage Combination F&B Combination: Japanese Izakaya Bar

27. 1. Hotel Beverage Operation – three or more bars in one roof with different purpose and
ambience.
- Lobby bar – the bar located at the lobby area of the hotel; it is usually used by the
guest as a venue for business meetings or transactions during night time. In some hotel,
it is also considered as the main bar.
- Coffee shop – mostly located in the lobby or near the lobby area were both food and
drinks can be served to the guest particularly coffee. It is also usually used by the guest
as a place for business meeting or transactions.
- Cocktail lounge/piano bar – the place where live or piano music is performed. Guests
stay here to relax or to unwind.
- Restaurant bar/service bar – the bar which is used to prepare drinks of the dining
guest.
- Disco bar/night club this is where dancing (disco) is the form of entertainment which
the guest could have both food and drinks can served.
- Videoke bar – a very popular form of bar and entertainment where the guests are the
ones performing.
- Poolside bar – bar located at the poolside. Guest takes a drink after or during
swimming to ease the thirst and also to provide some warmth during colder season.
- Pool/sports bar – pool or other sports and watching sports events is the main
entertainment offered in this type of bar in a hotel.
- Banquet bar – a bar being set up during functions or events in the banquet or meeting
rooms in the hotel to provide/serve drinks to the guest of the event or function.

28.  Types of Banquet bar set up
1. Open bar set up – the guest can order any drinks
available in the main bar or bar of the hotel. Usually the
guest will be the one to pay bill not the host of the event
and function.
2. Limited bar set up – only the drinks allowed by the host
will be served the guest of the event and function.

- Mini – bar – a bar in a guest room for guest
convenience. Alcoholic drinks in mini-bar are usually in
a miniature size bottle to ensure proper inventory of the
drinks upon checked out of the guest.
