2. A belief that fashion should be uncomplicat-
ed and thoughtfully designed. Founded by
creative director Yue Shi.
October twelve offers a unique take on clas-
sic styles and wardrobe staples.
5. Octobertwelve is a lifestyle,dedicated
to a fused culture of art, fashion and
exploration. It is a minimalist’s dream.
Be Inspired, Be Creative, Be you.
Octobertwelve’ s target market is
young, price-conscious, and highly
sensitive to the latest fashion trends.
Product by clothes (80%), accessories
(20%).