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City Moments_Agency 2016

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City Moments_Agency 2016

  1. 1. Creative Event & PR Agency 2016 Company Introduction
  2. 2. City Moments 是一家把创新的理念带到生活中的媒体和活动公司。 我们的团队在媒体,互动,文化,技术,设计还有勇于创新方面充满了 专业性和多元性。 这使得我们对客户交代的工作,能高水平,高效率的完美完成。 City Moments is a Media & Event Agency with passion to develop creative ideas and concepts that bring those to life. Our professional and diversified team combines the expertise in media, events, culture, technology, design and has the courage for creativity. This enables us to serve our clients with the highest standards while getting things done effectively and efficiently. 公司活动 Corporate Events 创意活动和狂欢节 Creative Events & Festivals 市场推广和公关 Marketing & PR 概念构思 Concept Development Our core skills and services: 我们的核心服务和职能 About us 关于我们 √ √ √ √ Imagination is endless
  3. 3. We see us as a member of a team, which is formed between YOU, the customer and us. Our role is bridging the gap. Since a bridge is only as strong as it's fundament, our highest interest is to satisfy both sides in the long run. Based on this strength we develop concepts and bring ideas to live. Our Vision 我们的理念 我们把自己看作是客户您,您的客户这个团队中的一员,我们介于你们之 间的鸿沟。 正如桥梁建立于坚实的地基,我们的价值体现在为您和您的客户两方提供 长期的沟通平台。 有了这样一个平台,我们将尽我们所能发挥创造力,把创想付诸现实。
  4. 4. More... Our References 我们的客户
  5. 5. Corporate Events 企业活动 "Coming together is the beginning. Keeping together is progress. Working together is success” Henry Ford “相见是源头,并进是过程,合作是成功” —— 亨利 福特
  6. 6. Aeroflot Futsal 俄航室内足球赛 Event Concept Creation Event Production Performance Management Design Photography & Video Licensing & Venue Scouting Event Rundown Planning 创意构思 活动制作 表演管理 设计 摄影 & 摄像 许可证 & 场地勘察 流程安排 Our role我们的任务 City Moments 受雇于俄航,举办了由其赞助的上海和北京,五人制室内足球亚洲杯比赛。我们主要的职 责是寻找合适的体育场馆,邀请中国 12 所著名大学的专业球队,来参加比赛。 City Moments 策划了整个活动并且完成了现场执行工作。
  7. 7. Aeroflot initiated an Asian futsal tournament (5 vs 5) and City Moments was responsible for the execution in China (Shanghai / Beijing). Part of the role was to find suitable arenas and approach the best 12 universities in China to participate with their official football teams. Further City Moments took care of the complete event planning and execution.
  8. 8. Heineken UEFA Public Viewing 喜力啤酒欧冠决赛观赛派对 创意构思 活动制作 & 执行 市场推广 & 公关 表演管理 设计 摄影 & 摄像 许可证 & 场地勘察 流程安排 Event Concept Creation Event Production & Execution Marketing & PR Performance Management Design Photography & Video Licensing & Venue Scouting Event Rundown Planning Our role我们的任务 为了庆祝欧冠决赛,City Moments 为喜力啤酒再上海的一家商场内举办了一次活动。此活动由喜力啤酒 路演,室外比赛直播和室内 DJ 现场共同组成。City Moments 负责了媒体投放,创意策划及现场执行。
  9. 9. To celebrate the UEFA Champions League final, City Moments organized an event for Heineken within a mall in Shanghai. The event was a combination of a daytime Heineken roadshow, an outdoor viewing and an indoor DJ event. City Moments was in charge of media buy, concept creation and execution.
  10. 10.  树设计 创意构思 活动制作 摄影 & 摄像 许可证 & 场地勘察 流程安排 Aeroflot Christmas Campaign 俄罗斯国际航空圣诞树 Our role我们的任务 俄罗斯国际航空公司委托 City Moments 设计制作该品牌在上海和北京圣诞树,为期二周的展示。两个 场地都会有照相合影的互动体验。顾客可以自行打印和定制他们的照片,并且在线分享俄航给大家的带 来的圣诞祝福,还有可以蹬自行车通电点亮俄航的商标灯。 Tree Design Concept Creation Production Photography & Video Licensing & Venue Scouting Project Planning
  11. 11. Festivals City Moments was commissioned to design and display Aeroflot Christmas trees in Shanghai / Beijing for a period of 2 weeks. Two attractions were developed. An interactive photo-booth where customers could print out their customized pictures and share Aeroflot Christmas greetings online as well as an induction bike that lit up the Aeroflot logo when pedaling.
  12. 12. Event Production & Execution Performance Management Design Photography 活动制作 & 执行 表演管理 设计 摄影 Our role我们的任务 City Moments supported the celebration of the Huawei HCC 2014 Russia Night with event management services. City Moments 协助 2014 年华为云计算俄罗斯之夜晚会的举办,提供活动的管理服务。 HUAWEI HCC Russia Night 华为云计算俄罗斯之夜
  13. 13. Marketing & PR 市场推广 & 公关 “Chance favors the prepared mind" Louis Pasteur “幸运会眷顾有准备的人” —— 路易 巴斯德
  14. 14. You&Metro Media Campaign 麦德龙超市媒体活动 Production Logistics Hospitality Management 生产物流 项目管理 Our role我们的任务 为了推广麦德龙媒体活动 --“你和麦德龙”,City Moments 被委托协助德国团队的拍摄工 作以及活动制作和所有的物流。 For the media campaign"You&Metro", City Moments was approached to handle the hospitality management of a German photography team, the production and all the logistics.
  15. 15. Tiger Calender 虎牌日历 √ √ Printed copies: 60,000 Print Size: >3 份印刷 种尺寸 Concept Creation Production & Execution Design Photography & Video Rundown Planning 概念创意 拍摄搭建 & 执行 设计 摄影 & 摄像 流程安排 Our role我们的任务 虎牌啤酒委托 City Moments 设计和制作一个充满新意和乐趣的日历。整个设计概念是一个 虎牌女子乐队在手绘涂鸦背景下环球旅游。 Tiger Beer hired City Moments to come up with a creative and fun calendar concept and produce it. The idea was to show a journey of the Tiger female band around the world within a painted background theme.
  16. 16. √ √ √ Aeroflot TouchMedia Marketing Campaign 俄罗斯国际航空与触动传媒 Concept creation Execution Marketing & PR Ongoing Quality Management 创意构思 执行 市场推广 & 公关 进程跟踪管理 Our role我们的任务 Total users: QR code input: TVC viewed: 位充电用户 次二维码扫描 次广告播放 3,177,920 1,748,978 50,153,026 俄航为了推广他们的飞机座位上的新功能 --USB 充电接口,希望 City Moments 能基于触 动媒体的平台策划一个推广方案。出租车乘客可以在乘车播放俄航广告的同时,用他们手机 USB 充电线连接到屏幕上免费充电 3 分钟。如果需要无限时充电,可以扫一扫屏幕上的二 维码实现。这个活动维持了 3 个月。 To promote the new in-seat USB chargers on Aeroflot airplanes' City Moments came up with a concept to tie the airline promotion campaign to the existing Touchmedia USB chargers in Shanghai. Taxi customers were able to charge their mobile phones for 3 minutes for free while Aeroflot advertisement was shown. For unlimited charging the guests could scan the Aeroflot QR code. The campaign ran for 3 months.
  17. 17. Aeroflot Chinese Restaurant's Traveller Guide 俄罗斯国际航空博主之旅 制作 & 执行 市场推广 & 公关 博主筛选 接待管理 设计 摄影 & 摄像 餐厅勘察 Our role我们的任务 Production & Execution Marketing & PR KOL Selection Hospitality Management Design Photography & Video Restaurant Scouting 基于中国旅客喜欢在海外旅行的时候享用中国美食,City Moments 策划和组织了六名中国 博主前往欧洲七大城市,品尝海外的中国餐厅的美食。而且撰写了电子 PDF 格式的欧洲最 佳中国餐厅指南,可在线下载。 Based on the fact that Chinese tourists travelling abroad like to eat Chinese food, City Moments planned and organized a trip of 6 famous Chinese bloggers to travel to 7 European cities to test Chinese restaurants and blog about the trip. A PDF guide to the best Chinese restaurants in Europe was put online and made available for people to download.
  18. 18. Corona Street Art 科罗娜啤酒街头艺术 City Moments 为科罗娜啤酒策划并执行一项概念街头艺术,并在广州展出了三个月。这个 四米高,三十六米长的巨幅设计充分表现了科罗娜意图塑造的海滩意境。 City Moments developed and executed a street art concept for Corona, which was showcased at Guangzhou for 3 months. The 36 x 4 meter design showcased the Corona SunSets beach vibe.
  19. 19. Festivals 狂欢节 "In order to have friends you must first be one" Elbert Hubbard “要有朋友,先要会做他人的朋友” —— 阿尔伯特 哈伯德
  20. 20. 创意构思 活动制作 & 执行 市场推广 & 公关 表演管理 设计 摄影 & 摄像 许可证 & 场地勘察 流程安排 Event Concept Creation Event Production & Execution Marketing & PR Performance Management Design Photography & Video Licensing & Venue Scouting Event Rundown Planning Our role我们的任务 Electric Circus Music Festival 电音狂潮 电音狂潮是全中国最大的室内电子音乐节之一,参与人数达 4000 人以上。 整个音乐节由 City Moments 创办并全权执行。
  21. 21. Electric Circus is one of the biggest indoor electronic music festivals in China with more than 4,000 attendees. The festival was completely developed by City Moments, from concept to execution. √ Attendees: >4000 人参加
  22. 22. 创意构思 活动制作 & 执行 市场推广 & 公关 表演管理 设计 摄影 & 摄像 许可证 & 场地勘察 流程安排 Event Concept Creation Event Production & Execution Marketing & PR Performance Management Design Photography & Video Licensing & Venue Scouting Event Rundown Planning Our role我们的任务 Hi-Tec Festival Series Hi-Tec 音乐节 这个迷你音乐节由 City Moments 策划举行,包括了赞助商筹资、邀请 DJ 及市场推广。著 名 DJ Gui Boratoo 以及 Booka Shade 受邀到场。至今,此音乐节已经成为梅塞德斯奔驰 文化中心 Mixing Room 中所举办的最成功的活动之一。 This mini-festival series was developed and executed by City Moments including sponsorship arrangement, artist booking and marketing. The bookings included world famous DJ Gui Boratto and Booka Shade. Up to now the events are the most successful events hosted at the Mercedes Benz Mixing Room.
  23. 23. 创意构思 活动部署 & 执行 表演管理 设计 摄影 & 摄像 许可证 & 场地勘察 流程安排 Spotlight Urban Music Festival 潮流律动盛典 Our role我们的任务 潮流律动盛典是为了支持中国城市年轻人文化的音乐节,该活动全程由 City Moments 策划和制作。 音乐节由音乐,时尚和艺术文化组成,针对中国的城市时尚文化市场。第一届聚光灯音乐节吸引了超过 3800 人到场参加。 Event Concept Creation Event Production & Execution Performance Management Design Photography & Video Licensing & Venue Scouting Event Rundown Planning
  24. 24. Spotlight is an urban youth culture festival in China, which was completely developed by City Moments, from concept to execution. The festival is a combination of Music, Fashion and Art, which targets the urban fashion market of China. The first edition attracted more than 3800 guests. √ Attendees: 3800 人参加
  25. 25. Flame Festival 森林派对 森林派对是厦门的一个全新的概念狂欢节。City Moments 主要负责了狂欢节的设计、会场 勘探、市场推广和公关。拥有 2000 多人参与的森林派对是厦门最大的狂欢节之一。 Flame Festival was a completely new concept festival in Xiamen. City Moments was responsible for the design, for finding the right venue and Marketing & PR. With more than 2000 attendees it was one of the biggest festivals on Xiamen Island in 2015. 市场推广 & 公关 设计 摄影 & 摄像 场地勘察 Our role我们的任务 Marketing & PR Design Photography & Video Venue Scouting √ Attendees: >2000 人参加
  26. 26. Creative Events 创意活动 "Creativity takes courage" Henri Matisse “创新源自勇于尝试” —— 亨利 马蒂斯
  27. 27. 创意构思 活动制作 表演管理 设计 摄影 & 摄像 流程安排 Event Concept Creation Event Production Performance Management Design Photography & Video Event Rundown Planning Corona SunSets Event Series 科罗娜啤酒日落声起音乐节 Our role我们的任务 当科罗娜带着他们的日落声起音乐节到中国来时,City Moments 也被邀请加入日落声起的队伍中。 我们把日落声进一步响彻到中国高档俱乐部酒吧中(譬如 Bar Rouge, POP 和 Xiu),该活动主要职责是 DJ 预定,活动制作和市场推广。
  28. 28. When Corona entered the Chinese market with their SunSets series, City Moments was approached to develop a creative concept to bring the Corona SunSets event vibe to high-end clubs in China (Bar Rouge, POP and Xiu). The events included DJ bookings, production and marketing.
  29. 29. Heineken Green Room Series 喜力啤酒绿室系列 创意构思 活动制作 & 执行 表演管理 设计 摄影 & 摄像 场地勘察 流程安排 Event Concept Creation Event Production & Execution Performance Management Design Photography & Video Venue Scouting Event Rundown Planning Our role我们的任务 City Moments 颠覆了过往的绿室活动的理念,策划了在中国最成功的喜力绿室活动系列。 一个多样变化的模块状 DJ 台,由喜力酒瓶为主要材料的门洞,组成了该活动的标志。 绿室活动系列在上海各大高级俱乐部和酒吧举办过,例如 Bar Rouge, M1NT, Arham, Mook 和 Unico。在 City Moments 帮助下,促成了喜力与 Unico 签订了二年的特殊合作协议。
  30. 30. The series was hosted in the most famous clubs in Shanghai like Bar Rouge, M1NT, Arham, Mook and Unico. In the course of the series City Moments helped Heineken to sign an exclusive 2 years contract with Unico. City Moments took an existing concept and with a creative twist it became one of the most successful club series in China. An interactive modular DJ booth and an entrance made out of Heineken bottles formed the center point of the events.
  31. 31. Event Concept Creation Event Production Performance Management Design Photography & Video Event Rundown Planning 创意构思 活动制作 表演管理 设计 摄影 & 摄像 流程安排 MUMM Champagne X-Mas & NYE 玛姆香槟 圣诞 & 新年庆祝 Our role我们的任务 在过去连续的几年中 ,City Moments 一直为玛姆香槟策划在上海和北京的圣诞节和新年活动。 该活动方案和制作是要把品牌精神融入到高级俱乐部的环境中去。
  32. 32. For several years in a row City Moments is creating creative MUMM Champagne events for Christmas and New Years Eve in Shanghai and Beijing. The concepts and productions are made to fit the brand within the upscale high-energy club environment.
  33. 33. 创意构思 活动制作 & 执行 表演管理 设计 摄影 & 摄像 许可证 & 场地勘察 流程安排 Tiger Full Moon Event Series 虎牌啤酒满月活动 Our role我们的任务 Event Concept Creation Event Production & Execution Performance Management Design Photography & Video Licensing & Venue Scouting Event Rundown Planning 虎牌啤酒邀请City Moments策划一个类似泰国满月派对的活动系列。该活动的举办地点是太阳岛度假村, 度假村内有一个人造大海浪沙滩泳池。总共超过 1200 人乘坐城市大巴来到活动现场,活动次数 3 次。
  34. 34. City Moments was approached by Tiger to create a concept for an event series resembling the famous Thailand Full-moon parties. The event series was executed at Sun Island, which includes a large wave- pool and an artificial beach. In total more than 1,200 guests were transported from different cities to join the event series, which took place 3 times.
  35. 35. Perrier-Jouët "Allstars" 巴黎花香槟“全明星”派对 Event Concept Creation Event Production & Execution Marketing & PR Performance Management Design Photography & Video Event Rundown Planning 创意构思 活动制作 & 执行 市场推广 & 公关 表演管理 设计 摄影 & 摄像 流程安排 Our role我们的任务 为了以一种有新意的优雅方式庆祝新年,City Moments 为巴黎花香槟策划了一场花艺为主 题的派对,并邀请了精彩的表演嘉宾。 To celebrate New Years Eve in creative elegant style, City Moments developed a fitting floral concept for Perrier-Jouët paired with attractive performances.
  36. 36. 联系我们 发挥创造力 实现创想。 Get in touch with us we develop concepts for you or bring your ideas to life. City Moments Agency. Ltd. info@citymoments-agency.com www.citymoments-agency.com 250 Chang Ping Rd, bldg. 16, 2nd Floor JingAn District – Shanghai (Zip code: 200041) 上海市静安区昌平路 250 弄 16 号二楼 (200041) TEL : +86 21 60831100 FAX : +86 21 60831101 Contact us 联系我们 Thomas Dureder ( 中文 ) +86 18559623228 thomas.dureder@citymoments-agency.com 微信 David Lazarowicz (ENG) +86 13917551532 david.lazarowicz@citymoments.cn Wechat
  37. 37. Creative Event & PR Agency

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