MKT 571 HELP Achievement Education--mkt571help.com

MKT 571 Entire Course (Without Final Guide)
FOR MORE CLASSES VISIT
www.mkt571help.com
MKT 571 Week 1 Assignment Researching Marketing Questions MKT
571 Week 2 Assignment Understanding Target Markets MKT 571 Week
3 Team Assignment New Product Launch
MKT 571 Week 3 Assignment Promotion and the Product Life Cycle
MKT 571 Week 4 Assignment Price and Channel Strategy
MKT 571 Week 5 Team Assignment Media Options
MKT 571 Week 5 Assignment Marketing Communication and Brand
Strategy
MKT 571 Week 6 Assignment Social, Ethical, and Legal Implications
MKT 571 Week 1 DQ 1
MKT 571 Week 1 DQ 2
MKT 571 Week 2 DQ 1
MKT 571 Week 2 DQ 2
MKT 571 Week 3 DQ 1
MKT 571 Week 3 DQ 2
MKT 571 Week 4 DQ 1
MKT 571 Week 4 DQ 2
MKT 571 Week 5 DQ 1
MKT 571 Week 5 DQ 2
MKT 571 Week 6 DQ 1
MKT 571 Week 6 DQ 2
==============================================
MKT 571 Final Exam Guide (New)

www.mkt571help.com
1. The stage in the new product process that occurs first and has a
pass ratio of 1:4 is the ________ stage. • test marketing • idea
screening •product development • product soft launch 2. If Ming
was interested in capturing distribution metrics for her retail
organization, which of the following might she consider? • Customer
complaints • Effective reach •Share of shelf • Trial rate 3. Creative
strategies refer to the ________. • amount of creative content in a
communications message • degree of innovation involved in the
marketing of a product • way marketers translate their messages into
a specific communication • novelty of a marketing communication 4.
Top Gear is an award-winning British television series about motor
vehicles, mainly cars. The show is presented by hosts who test drive new
cars and provide reviews on the cars' performance, prices, and other
factors. Which of the following personal communications channels is
Top Gear closest to in description? • Formal channel • Sponsored
channel • Social channel • Expert channel 5. Mark feels that Shell
delivers on its promises to supply the best gasoline possible to the
public. His experiences with Shell have always been good, resulting in
positive brand contact. Mark is most likely experiencing brand
________. • parity • alliance • bonding • essence 6. Robert is
the owner of an automobile manufacturing company. He calls for a
board meeting and tells his directors that he wants to build a car that lets
drivers experience power and exhilaration. He tells them that the car
must allow users to soar from 0 to 60 mph in about 4 seconds. He also
says the price of the car must be affordable enough for anybody making
a good salary. In accordance with the given scenario, Robert is trying to
segment the market on the basis of ________. • family size •
occupation • nationality • benefits 7. ROC Engineering, a
Chinese shipbuilding company, agrees to build a fleet of submarines for
the Sri Lankan navy, for which it will be paid in Sri Lankan currency.
As per the agreement, ROC must also spend a substantial amount of the
money it generates through this deal within the country. In accordance
with the contract, ROC buys Sri Lankan tea at a reduced rate. This is an

example of which of the following forms of countertrade? • barter •
descending bid •offset • compensation deal 8. The ________
environment includes the actors involved in producing, distributing, and
promoting an offering. The main actors are the company, suppliers,
distributors, dealers, and the target customers. • economic •task •
management • strategic 9.Apple hosts a large number of
________, which become customers' primary source of product
information after warranties expire and are organized by product lines
and type of user (consumer or professional). • niche networks •blogs
• online communities • microblogs 10. With respect to powerful
brand elements, ________ is an extremely efficient means to build brand
equity. This element functions as a useful "hook" to help consumers
grasp what the brand is and what makes it special. • a product's
shape • a slogan • a patent • the tangibility of a product 11.
Which of the following best describes BR Chicken's value
proposition? • We sell chicken at most major malls. • We sell tender
golden chicken at a moderate price. • We undertake home delivery
services. • We target quality-conscious consumers of chicken. 12. A
________ is a comprehensive, systematic, independent, and periodic
examination of a company's or business unit's marketing environment,
objectives, strategies, and activities, with a view to determining problem
areas and opportunities and recommending a plan of action to improve
the company's marketing performance. • Market-based scorecard
analysis • Marketing audit • Test market • Marketing plan 13.
During which of the following stages in new product development
decision-making do managers analyze if they can find a good idea
consumers say they would try? • business analysis • concept
development and testing • idea screening • idea generation 14.
When the Modern Museum of Art separated its consumers by
whether they were culture-oriented or outdoor-oriented for its new
exhibit on art that used natural materials, they were using ________
segmentation. • personality • behavioral occasions •Psychographic
lifestyle • social class 15. Which of the following is the strongest
differentiator for brick-and-mortar stores who want to emphasize their
superiority over online retailers? • pricing • product range • the

shopping experience • product quality 16. In an attempt to improve
their product, a company that manufactures screwdrivers discusses the
modification of each attribute, such as replacing the wooden handle with
plastic, providing torque power, adding different screw heads, and so on.
This creativity technique is called ________. • attribute listing •
morphological analysis • lateral analysis • mind mapping 17. Josh
separated people who wanted a high quality lawn mower from people
who wanted a low priced lawn mower, then examined whether different
characteristics were associated with each consumer-response segment.
Josh was defining segments using ________ considerations. •behavioral
• demographic • descriptive • psychographic 18. Joe is a
computer service technician. People in his neighborhood usually depend
on his suggestions for purchasing any computer accessory or hardware,
as they believe he has access to far more information on computer
technology than the average consumer. The neighbors are also aware
that Joe has the required knowledge and background for understanding
the technical properties of the products. Within this context, Joe can be
called a(n) ________. • transactional leader •gate keeper • role model
• opinion leader 19. When a firm aims to underprice competitors
and win market share, it is using a(n) ________ strategy that requires
relatively fewer marketing skills as compared to other strategies. •
overall cost leadership • product differentiation • focus •
domestic customer relationship 20. ________ analysis looks at
specific products, territories, and so forth that failed to produce expected
sales. • Expense-to-sales • Sales variance • Microsales • Full
costing 21. Sapphire Toys actually sells more than toys. It also sells
branded clothing, music CDs, and books for children. This expansion of
dealership sales offerings is an attempt to increase the value of the
customer base by ________. • enhancing the growth potential of each
customer through cross-selling • making low-profit customers more
profitable •increasing the longevity of the customer relationship •
reducing the rate of customer defection 22. Volkswagen
concentrates on the small-car market and Porsche on the sports car
market. These would be examples of what is called ________. •
single-segment concentration • market specialization • product

specialization • selective specialization 23. Companies provide rewards
to customers who buy often and in substantial amounts. These reward
schemes are referred to as ________ programs. • satisfaction •
benefit • frequency • profitability 24. Which of the following
questions is answered during the business analysis of ideas? • Can we
find a cost-effective, affordable marketing strategy? • Can this product
meet sales expectations? • Will this product meet our profit goals? •
Have we got a technically and commercially sound product? 25.
You are the marketing research director of a medium-sized
manufacturing firm and you would like to engage an outside marketing
research firm to conduct field interviews. Which of the following
categories of marketing research firms should you use? • specialty-
line marketing research firms • custom marketing research firms •
global research management firms • syndicated-service research
firms 26. Market-penetration, product-development, and market-
development strategies would all be examples of ________ strategies. •
conglomerate • horizontal • concentric growth • intensive growth
27. ________ gives products the appearance of being more
environmentally friendly without living up to that promise. •
Greenwashing • Astroturfing • Viral marketing • Ambush
marketing 28. When a company introduces a product at a high price
and then gradually drops the price over time, it is pursuing a ________
strategy. • switching cost • market-skimming pricing • market-
penetration pricing • value-pricing 29. It has been observed that
most new products have shorter product life cycles. What is the reason
for this? • New products do not get adequate management support. •
Most new products are not backed by a marketable idea. •
Social and governmental constraints lead to this failure. •
Rivals quickly copy products that are successful. 30. A group of
products within a product class that are closely related because they
perform a similar function, are sold to the same customer groups, are
marketed through the same outlets or channels, or fall within given price
ranges is known as a ________. •product class • product variant •
product line • product type
==============================================

MKT 571 Final Exam Guide (New, 2018)
www.mkt571help.com
1. A fundamental and distinctive mode of expression that appears in a
field of human endeavor is called a __________. • style  •
  theme  •  trend  • pattern 2. A firm should use
undifferentiated marketing to promote its products when: •   the
market shows several natural segments.  •   it wants to appeal to
multiple market segments. ---not sure •   it wants to customize its
products for each consumer.    all consumers have roughly the same
wants and preferences. 3. The marketing department of StyleWheel
Inc., a manufacturer of luxury cars, initiates intensive marketing efforts
prior to the launch of a new model. Three months into the launch of
the new model, the department decides to assess the short-term
effects of its marketing activities. Which of the following is a reliable
measure of performance for this purpose? •  Perceived quality  •
  Market share  •   Customer awareness    Shareholder
value 4. ----------is the first step a firm should take while setting the
price for a product. •   Determining demand  •   Selecting the
pricing objective  •   Selecting a pricing method    Estimating cost
5. Business markets differ from consumer markets in that: •   in
business markets, purchasing is often executed through
intermediaries.  •   the total demand for many goods and services

in business markets is elastic.  •   buying decisions in business
markets are subject to multiple influences.    in business markets, a
marketer typically deals with several smaller buyers. 6. Which of the
following best describes the term product system? •   It is a set of
variants that are developed for a single product.  •   It is a group
of products that perform a similar function and belong to a single
product class.  •   It refers to a set of products available only to
high-income consumers.    It refers to a set of different but related
items that operate in a compatible manner. 7. The width of a
company’s product mix refers to: •   the extent to which the
different product lines in the mix are related in terms of end use.  •
  the number of variants offered for each product in a product
line.  •   the number of different product lines carried by the
company.    the total number of items in the product mix. 8.
Nowadays, a __________ is being appointed by many firms so as to
place the marketing function on a more equal footing with the
functions performed by other C-level executives. •   chief
marketing officer  •   finance manager  •   chief information
officer    marketing manager 9. In which of the following stages of a
product life cycle are profits nonexistent? •   Introduction  •
  Maturity  •   Decline    Growth 10. Which of the following
statements is true of personal communications channels? •   Their
influence on purchase decisions is significant when products are
purchased frequently.  •   Their effectiveness derives from
individualized presentation and feedback.  •   They are often less
effective than mass communication channels.    They include public
relations, advertising, and sales promotions. 11. __________ refers to

the capacity to satisfy humanity’s needs without harming future
generations. •   Profitability  •   Sustainability  •
  Accountability    Durability 12. Fashion Vista Designers, a firm
that sells designer clothes, has outlets in four countries. In each
country, it offers clothes that suit the climatic conditions of the country
and match the cultural sensibilities of the local population. The
marketing department of Fashion Vista often releases advertisements
that show regional celebrities endorsing the company’s products. In
this scenario, which of the following types of market segmentation
does Fashion Vista employ? •   Geographic segmentation  •
  Psychographic segmentation  •   Demographic
segmentation    Behavioral segmentation 13. Which of the following
is a difference between business markets and consumer markets? •
  In business markets, buyers usually purchase products through
intermediaries, whereas in consumer markets, buyers usually purchase
products directly from manufacturers.  •   Suppliers in business
markets are often expected to customize their products to suit the
requirements of individual business customers, whereas suppliers in
consumer markets are seldom expected to do so.  •   In business
markets, the total demand for goods and services is significantly
affected by price changes, whereas in consumer markets, the total
demand for goods and services is not significantly affected by price
changes.    Purchasing decisions in business markets are made by the
end user, whereas purchasing decisions in consumer markets are made
by a buying committee. 14. Which of the following measures reflects
the short-term results of a firm’s marketing efforts? •   Perceived
quality  •   Customer awareness  •   Sales turnover    Market
share 15. __________ refers to the activity of designing a company’s

product and image so that they occupy a distinctive place in the minds
of the target market. •   Targeting  •   Segmentation  •
  Positioning    Customization 16. __________ is the process of
maximizing customer loyalty by cautiously handling detailed
information about customers and all customer touch points. •
  Product modification  •   Customer cloning  •
  Customer relationship management    Enterprise resource
planning 17. The __________ encompasses the actors engaged in
producing, distributing, and promoting a product or a service. •
  legal environment  •   demographic environment  •
  natural environment    task environment 18. __________
divides the market into units such as nations, states, regions, cities, or
neighborhoods. •   Geographic segmentation  •   Behavioral
segmentation  •   Demographic segmentation    Psychographic
segmentation 19. In the context of the value chain, __________ is a
primary activity that involves bringing materials into the business. •
 operations  •   inbound logistics  •   technology
development    marketing 20. __________ refers to a marketing
strategy in which a firm tries to cater to all customer groups with all the
products they might require. •   Multiple segment specialization  •
  Single-segment concentration  •   Individual marketing 
  Full market coverage 21. Entities that assist in the distribution
process of a product but neither take title to goods nor engage in the
negotiation of purchases or sales are called __________. •   agents 
•   merchants  •   jobbers    facilitators 22. Which of the
following statements is true of a sharing economy? •   An
organization's trust and reputation have little role in determining its

place in a sharing economy.  •   A sharing economy is primarily the
result of two activities, harvesting and divesting.  •   Self-policing
mechanisms are typically absent in most platforms that form part of a
sharing-related business.    In a sharing economy, an individual
experiences the benefits of being both a consumer and a producer. 23.
Which of the following statements is true of fads? •   They usually
satisfy a strong customer need.  •   They tend to win over only a
limited following.  •   They have a long acceptance cycle.    They
last for several generations. 24. The __________ refers to the core
business process in which an organization researches, develops, and
introduces novel, high-quality products quickly and within the firm’s
budget. •   customer acquisition process  •   customer
relationship management process  •   new-offering realization
process    fulfillment management process 25. When marketers
combine an existing brand with a new brand, the product is called a
__________. •   sub-brand  •   parent brand  •   master
brand    family brand 26. __________ is a period in a typical product
life cycle characterized by rapid market acceptance and significant
profit improvement. •   Introduction  •   Growth  •
  Decline    Maturity 27. __________ seeks to create brand
awareness among consumers and communicate to them about new
products or new features of existing products. •   Informative
advertising  •   Reinforcement advertising  •   Reminder
advertising    Persuasive advertising 28. A customer-focused
__________ presents a strong, convincing reason why the target
market should purchase a product or service. •   value proposition 
•   value network  •   project objective    mission statement

29. A company that interacts with its customers to get product ideas
should: •   engage the right customers in the right way.  •  allow all
its customers to participate in the product-design process.  •
  focus solely on its lead users.    prohibit customers from
innovating products without its consent. 30. __________ is one of the
methods used to develop ideas for a new product in which each feature
of an existing product is noted and modified. •   Attribute listing  •
  Morphological analysis  •   Mind mapping    Reverse-
assumption analysis
==============================================
MKT 571 Final Exam Guide
www.mkt571help.com
1. Which component of a marketing audit includes major
developments in income, prices, savings, and credit that affect the
company? Technological Political Economic Cultural 2. Marketers must
see themselves as benefit providers. For example, when a shopper
purchases new shoes, he or she expects the shoes to cover his or her
feet and allow him or her to walk unobstructed. This is an example of
what level in the consumer-value hierarchy? Core benefit Pure tangible
product Basic product Potential benefit 3. What type of strategy

consists of geographical pricing, price discounts and allowances,
promotional pricing, and differentiated pricing? Regular prices Price
adaptation Altered pricing Fixed pricing 4. A company can learn a
great deal by analyzing the degrees of brand loyalty. For example,
________ can show the firm which brands are most competitive with
its own. hard-core loyals split loyals shifting loyals switchers 5.
Marketers need to identify the hierarchy of attributes that guide
consumer decision making in order to understand different competitive
forces and how these various sets get formed. This process of
identifying the hierarchy is called ________. market valuation market
estimation brand association Market partitioning 6. Which of the
following is a strategy that uses the manufacturer’s sales force, trade
promotion money, or other means to induce intermediaries to carry,
promote, and sell the product to end users? Strategic plan Lock strategy
Push strategy Pull strategy 7. What are the four characteristics of a
marketing audit? Simple, unique, randomly, and exclusive Announced,
semi-annually, dependent, and perpetual Comprehensive, systematic,
independent, and periodic Dependent, non-comprehensive, quarterly,
and unannounced 8. ABC Technology is nearing completion on their
product and market research has discovered a competitor is also close
to launching a similar product. ABC has decided launch before their
competition, this is called ________. first entry parallel entry late entry
early entry 9. What can enhance the value of Web-based shopping
experiences to serve as personal shopping assistants or Web-site
guides? E-mail Avatars Tablets Smartphones 10. Through its cutting-
edge point-of-sale inventory, management technology, and highly
efficient shipping practices, Wal-Mart is able to keep its inventory
expenditure extremely low and to pass these savings on to consumers

in the form of low prices. Wal-Mart’s strategy is best described as
________. Overall cost leadership market development integrative
growth differentiation 11. If the Ford GT is designed to accelerate to
50 miles per hour within 10 seconds, and every Ford GT coming off the
assembly line does this, the model is said to have high ________.
compatibility durabilitybmw interoperability conformance quality 12.
Which control should periodically reassess its approach to the
marketplace with a good marketing audit? Marketing control Ethical
control Performance control Strategic control 13. What is the perceived
monetary value of the bundle of economic, functional, and
psychological benefits customers expect from a given market offering
because of the product, service, people, and image? Total management
benefit Complete marketing benefit Total customer benefit Ultimate
service benefit 14. With ________ as a target market strategy, the
firm concentrates on serving many needs of a particular customer
group. market specialization product specialization selective
specialization single-segment concentration 15. Which of the
following can induce a firm to expand into the international arena? A
saturated foreign market Cater to a domestic mass market High income
level of domestic consumers A saturated domestic market 16. The
effect of exposures on audience awareness depends on the following
three factors: space, communication, and advertisements reach,
frequency, and impact distance, timing, and focus height, length, and
width 17. 2Wheels conducts exhaustive customer surveys to discover
customer preferences and attitudes towards the brand. Sally uses
cluster analysis to classify the data and help the company determine
the trends in the information. Sally is using the technique of ________.
data marketing data governance data accumulation data mining 18.

A music school in Boyles Height, LA, specializes in teaching the
guitar and the violin. After a spurt in growth and a few successful years,
the school is experiencing a slowdown in sales and stability in its profits
due to an increase in competition. The school is in the ________ stage
of its life cycle. decline Maturity obsolescence growth 19. A firm
must know where to position its product based on price and ________.
region quality promotional efforts communication 20. The ability to
meet humanity’s needs without harming future generations is now a
top priority in most corporate agenda________. righteousness rules
ethics Sustainability 21. What type of control focuses on measuring
a company’s products territories, customer groups, segments, trade
channels, and order sizes to help expand or eliminate any products or
marketing activities? Activity Profitability Solvency Efficiency 22.
Another basis for decision-making is referred to as ________.
ethical practices situational ethics ethical dilemmas correct ethics 23.
BMW's "The ultimate driving machine," American Express' "Don't
leave home without it," New York Times' "All the news that's fit to
print," and AT&T's "Reach out and touch someone" are all examples of
________. brand slogan brand personality brand vision brand mission
24. Which method identifies the effect sponsorship has on consumers
brand knowledge? Demand-side method Pricing method Supply-side
method Positioning method 25. A social definition of marketing says
______. a company should focus exclusively on achieving high
production efficiency, low costs, and mass distribution to facilitate the
broadest possible access to the company’s products marketing is the
process of extracting maximum value from consumers to facilitate
corporate growth marketing is the process by which individuals and
groups obtain what they need and want through creating, offering, and

freely exchanging products and services of value with others effective
marketing requires companies to remove intermediaries to achieve a
closer connection with direct consumers 26.Prestige LLC, a small
company that manufactures specialty cereals and energy bars, wants to
launch a "green marketing" program in response to heightened
consumer awareness about environmental issues. What should the
company do to maximize the program's chances of being successful?
Emphasize benefits to the consumer rather than environmental
benefits. Explain the rules and regulations laid out by governmental
agencies to protect the environment. Demonstrate that the products
will benefit both customers and the society in the long-term. Focus on
the efforts and costs incurred by the company to bring these "green"
products to consumers. 27. The marketing manager needs to know the
cost of the research project before approving it. During which stage of
the marketing research process would such a consideration most likely
take place? Step 1 – defining the problem Step 2 – developing the
research plan Step 4 – analyzing the information Step 5 – drafting the
report 28. New-to-the-world products are ________. new product
enhancements that supplement established products existing products
that are targeted to new geographical markets new products that
create an entirely new market low-cost products designed to obtain an
edge in highly competitive markets 29._______ is an approach that
considers different ethnic and cultural segments require targeted
marketing campaigns and tactics. Ethnic-based marketing Diversity
marketing Multicultural marketing Specialized marketing 30. The three
guidelines for anticipating management reactions are (1) prior to the
crisis during normal day-to day operations, (2) at the moment some
event triggers the crisis, and (3) during the crisis situation that triggers

the event. These guidelines are the stages for ________. decision
making provoking solutions crisis management problem-solving
==============================================
MKT 571 Week 1 Assignment Researching Marketing
Questions
www.mkt571help.com
Purpose of Assignment This assignment is designed to help students
analyze and interpret primary and/or secondary data and research. First,
students will be provided with a marketing report that allows for
preparing basic executive level data insights. Second, they will be
allowed to pick a company and product or service. This assignment will
help prepare students for the development of their marketing plan.
Students will be creating a marketing plan (refer to Marketing Plan and
Outline document) so they may want to choose a company and product
or service that has data readily available or where they can use
demographic/psychographic data to provide insights. Assignment Steps
Part 1: Analyze the Week 1 Business Growth Overview dataset. This is a
marketing report generated by an analyst for the Senior Vice President
(SVP) of Marketing at a large corporation. The analyst is new and has
provided summary data but no insights or commentary for the SVP.
Construct a minimum 525-word memorandum for the SVP providing
insights and commentary. The memorandum should include your
analysis of the following: • Major areas of increase and decrease in
revenue or type and/or category of business • Trends that are
evident in terms of revenue or type and/or category of business •
Insights that would help formulate marketing strategies to either
continue growth or reverse decline • Additional analysis you (if you

were SVP) would like to build a marketing goal and strategy or
strategies (and why) Part 2: Select a global or multi-regional (does
business in more than one country) company and one of its products or
services that will serve as the basis for your marketing plan. You should
obtain two years of annual reports as well as two years of 10K reports
(provides a comprehensive overview of the company's business and
financial condition and includes audited financial statements) for your
data source. Once you have selected your product or service, you must
define the size and type of your selected company that provides the
product or service (available from annual reports). This need not be
elaborate but must include total number of employees, production
volume, distribution methods, and so forth. Record this information in a
summary document as outlined below. Company and product selection
is a critical part of this project. You must ensure your proposed company
can implement the marketing methods discussed in Marketing
Management. Prepare a minimum 175-word summary document and
send it to your instructor as a record of your selection. The summary
document should include the following: • Name of Company •
Location of Company Headquarters • Name of Product or Service
selected • General description of company (number of employees,
revenue, type of ownership, web page, etc.) • General description of
product or service Format your assignment consistent with APA
guidelines. Click the Assignment Files tab to submit your assignment.
=========================================
=====
MKT 571 Week 1 DQ 1
www.mkt571help.com
What have been the major marketing trends in the last decade?
What new marketing trends do you anticipate in the next 10 years?

==============================================
MKT 571 Week 1 DQ 2
www.mkt571help.com
UOP has been the darling of Wall Street during the last few years. They
offer some of the highest profit margins of any company in America
today. And UOP has had a fine record of growing both revenue and
profits. They are, by far, the largest private university in the Country.
From a marketing standpoint what do you think UOP is doing well?
What areas do you think can be improved?
Related Tutorials
==============================================
MKT 571 Week 1 Individual Assignment Qualitative Focus
Group Research Discussion Guide (2 Papers)
www.mkt571help.com
This Tutorial contains 2 Papers Select a local company and one of its
products or services. Create a 1,400-word Discussion Guide for your
selected product or service to be used during the course of a Focus
Group that researches your product or services target market. In your
plan, be sure to do the following: • Identify a problem or opportunity
that may be facing that product or service. • Identify a primary target
audience for that product or service in terms that relate to the audience's
demographics, needs, or preferences as those relate to the product or
service, and behaviors related to the category of or the specific product

or service. The better you define them, the better the screener will be at
recruiting the right people for the focus group. • Develop one
overarching goal for the research. • Develop a discussion guide/script
or exercises that will elicit the information needed to address your
informational goal. Questions should be open-ended to encourage
dialogue among the focus group participants. Format the assignment
consistent with APA guidelines. Click the Assignment Files tab to
submit your assignment.
==============================================
MKT 571 Week 2 Assignment Understanding Target Markets
(Nike)
www.mkt571help.com
Purpose of Assignment To develop effective relationship marketing, a
company must first understand its targeted consumers' buying
influences and behaviors. This week's assignment is the first part of the
development of a marketing plan. It provides the foundation of the
marketing plan and introduces the student to a variety of diagrammatic
tools for understanding a business. Assignment Steps To develop
effective relationship marketing, a company must first understand its
targeted consumers' buying influences and behaviors. In Week 2,
create the Research section of your plan. Create the research section of
your marketing plan in minimum of 700 words. Include at least 3
elements of the Research List of Topics (see list below): • Research
List of Topics: o Primary Research o Secondary Research oConsumer

Analysis o Customer Profile o Continuous Consumer Monitoring &
Research oEnvironmental Scanning o Identify Market, Economic,
Technological, Regulatory, Legal, Social, and Ecological Forces o
Current Opportunities o Potential Future Opportunities o
Current Threats o Potential Future Threat • Diagrams are not
required but can be used to provide clarity and conciseness. Diagrams
(and subsequent discussion) can include SWOT (emphasizes internal
market--Strengths, Weakness, Opportunities, Threats) TOWS
(emphasizes the external market--Threats, Opportunities, Weakness,
Strength), PEST (Political, Economical, Social, Technological), SOAR
(Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social,
Technological, Environmental, Economical, Political). All diagram(s)
should be in APA format and must include a subsequent discussion of
the diagram(s) providing insight and clarity. Develop the first two parts
of the Target Market section, which includes an overview of the
demographics (age, income, family members, and birthdays) and
psychographics (activities, interests, and opinions) analysis. This is not a
detailed analysis but an overview (basic trends and insights from the
data that is presented in annual reports and other SEC type filings).
Explain the insights you have gained from your inspection and analysis
of the demographic and psychographic information you have found.
This assignment will be incorporated into your overall marketing plan
for Week 6. Cite a minimum of three peer-reviewed references. Format
your assignment consistent with APA guidelines. Click the Assignment
Files tab to submit your assignment.
==============================================

MKT 571 Week 2 Assignment Understanding Target
Markets
www.mkt571help.com
Purpose of Assignment To develop effective relationship marketing, a
company must first understand its targeted consumers' buying influences
and behaviors. This week's assignment is the first part of the
development of a marketing plan. It provides the foundation of the
marketing plan and introduces the student to a variety of diagrammatic
tools for understanding a business. Assignment Steps To develop
effective relationship marketing, a company must first understand its
targeted consumers' buying influences and behaviors. In Week 2, create
the Research section of your plan. Create the research section of your
marketing plan in minimum of 700 words. Include at least 3 elements of
the Research List of Topics (see list below): • Research List of
Topics: o Primary Research o Secondary Research oConsumer
Analysis o Customer Profile o Continuous Consumer Monitoring &
Research oEnvironmental Scanning o Identify Market, Economic,
Technological, Regulatory, Legal, Social, and Ecological Forces o
Current Opportunities o Potential Future Opportunities o
Current Threats o Potential Future Threat • Diagrams are not
required but can be used to provide clarity and conciseness. Diagrams
(and subsequent discussion) can include SWOT (emphasizes internal
market--Strengths, Weakness, Opportunities, Threats) TOWS
Strength), PEST (Political, Economical, Social, Technological), SOAR
(Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social,
Technological, Environmental, Economical, Political). All diagram(s)
should be in APA format and must include a subsequent discussion of
the diagram(s) providing insight and clarity. Develop the first two parts
of the Target Market section, which includes an overview of the

demographics (age, income, family members, and birthdays) and
psychographics (activities, interests, and opinions) analysis. This is not a
detailed analysis but an overview (basic trends and insights from the
data that is presented in annual reports and other SEC type filings).
Explain the insights you have gained from your inspection and analysis
of the demographic and psychographic information you have found.
This assignment will be incorporated into your overall marketing plan
for Week 6. Cite a minimum of three peer-reviewed references. Format
=========================================
=====
MKT 571 Week 2 DQ 1
www.mkt571help.com
Let's assume our objective for ReCharge is to deliver $300 million in
first year sales and to capture the #1 market share position in the
category by the end of our first full year of operation.
(BTW. Setting marketing objectives prior to developing strategy is real
important)
What should our promotional budget be? Why? What methodology did
you use to come up with your budget?
==============================================
MKT 571 Week 2 DQ 2
www.mkt571help.com

We are entering a real crowded and mature market with our CNN
product. (Read class case introduction). Here is a two part DQ.
1. Describe the overall strategy we should adopt to maximize our
potential for success.
2. In one sentence write your positioning statement for the product
==============================================
MKT 571 Week 2 Individual Assignment Segmentation
Techniques (2 Papers)
www.mkt571help.com
This Tutorial contains 2 Papers Go to the Strategic Business Insights
website. Take the VALS Survey. Have the results sent to you by email.
The results are sent in a Microsoft® Word document showing your
primary and secondary VALS segments. Go to the Nielsen website.
Explore the Nielsen Segmentation Methodology, the featured and other
segments, and then click on Zip Code Lookup. Enter your Zip Code and
the code provided and click Enter. A map showing your geographic area
will pop up along with information on the distribution of people by age,
race/ethnicity, marital status, and presence of children. On the left will
be three options: PRIZM, P$CYCLE, and ConneXions (three
segmentation techniques based on Zip Codes, Wealth, and
Connectivity). Click on PRIZM to view the list of primary segments for
your geographic area. Into which of these segments would you place
yourself and why? Write a 1,400-word segmentation analysis that
includes the following: • Summarize your results. • Summarize what
you learned about these segmentation methodologies. • Compare your
results showing your buying behaviors with what you know of
organizational buying behaviors. • How do consumer behaviors
differ from organizational behaviors? • Examine the dimensions of the
consumer segments as well as organizational segments. Cite a minimum

of two scholarly sources. Format your paper consistent with APA
==============================================
MKT 571 Week 2 Team Assignment What Is A Marketing
Plan? (2 Papers)
www.mkt571help.com
This Tutorial contains 2 Papers Develop a 1,050-word marketing plan
discussion which includes the following: • Discuss what a marketing
plan is and is not. • Examine the elements that should be included in a
marketing plan. • Examine the importance of a marketing plan. •
Discuss how a marketing plan can be applied to a new product
launch. • Discuss ways to determine goals, strategies, tactics, and
objectives for a new marketing plan. Cite a minimum of three scholarly
references in addition to the text. Format the paper consistent with APA
==============================================
MKT 571 Week 3 Assignment Promotion and the Product Life
Cycle (Nike)
www.mkt571help.com

Purpose of Assignment All products/services go through a life cycle of
NPI (new product introduction), growth, maturity and decline. These
various stages affect the marketing strategy and promotional efforts. In
Week 3, you will incorporate a product strategy that addresses at least
3 areas of the product life cycle. The primary objective of this
assignment is to allow the student to demonstrate an understanding of
the factors that can affect the launch of a product or service. A
secondary objective is to understand the differences in a product
launch in the U.S. (domestic market) and an international market.
Assignment Steps Generate a minimum 700-word product strategy in
Microsoft® Word. Incorporate a product strategy that addresses the
following: • At least three areas of the product life cycle (NPI-new
product introduction, growth, maturity and decline). • How you will
measure (what metrics will be used to determine success or failure) the
marketing activities. •Create at least two different types of media
methods for the products. One media method must be a print method
and one must be non-print. A media method is a media strategy which
highlights your product. For example, (this cannot be used in this
assignment), a non-print media method would be a Facebook campaign
that provides a user a reward for each review, positive or negative,
posted about the use/appearance/price/etc. of the product. In your
assignment, you should have 2-3 sentences about each media method
(i.e. one paragraph of what you would do, not how to do it). •
Address three elements of the Product and Promotion List (see
below). o Product and Promotion List:  Integrated Marketing
Communication  Advertising Strategy/Objectives  Push and
Pull Media Strategy  Advertising Execution  Direct
Marketing  Public Relations/Strategies  Positioning The plan

will be a continuation of your global or multi-regional company you
chose in Week 1. This will be incorporated into your overall marketing
plan for Week 6. Note: Charts/graphs/tables do not count toward the
word count. Cite a minimum of three peer-reviewed references. Format
==============================================
MKT 571 Week 3 Assignment Promotion and the Product
Life Cycle
www.mkt571help.com
Purpose of Assignment All products/services go through a life cycle of
NPI (new product introduction), growth, maturity and decline. These
various stages affect the marketing strategy and promotional efforts. In
Week 3, you will incorporate a product strategy that addresses at least 3
areas of the product life cycle. The primary objective of this assignment
is to allow the student to demonstrate an understanding of the factors
that can affect the launch of a product or service. A secondary objective
is to understand the differences in a product launch in the U.S. (domestic
market) and an international market. Assignment Steps Generate a
minimum 700-word product strategy in Microsoft® Word. Incorporate a
product strategy that addresses the following: • At least three areas of
the product life cycle (NPI-new product introduction, growth, maturity
and decline). • How you will measure (what metrics will be used to
determine success or failure) the marketing activities. • Create at least
two different types of media methods for the products. One media
method must be a print method and one must be non-print. A media

method is a media strategy which highlights your product. For example,
(this cannot be used in this assignment), a non-print media method
would be a Facebook campaign that provides a user a reward for each
review, positive or negative, posted about the use/appearance/price/etc.
of the product. In your assignment, you should have 2-3 sentences about
each media method (i.e. one paragraph of what you would do, not how
to do it). • Address three elements of the Product and Promotion List
(see below). o Product and Promotion List: Integrated Marketing
Communication Advertising Strategy/Objectives Push and Pull
Media Strategy Advertising Execution Direct Marketing
Public Relations/Strategies Positioning The plan will be a
continuation of your global or multi-regional company you chose in
Week 1. This will be incorporated into your overall marketing plan for
Week 6. Note: Charts/graphs/tables do not count toward the word count.
Cite a minimum of three peer-reviewed references. Format your
assignment consistent with APA guidelines. Click the Assignment Files
tab to submit your assignment.
=========================================
=====
MKT 571 Week 3 DQ 1
www.mkt571help.com
What do you think are the most important characteristics/attributes of
successful sales people? Discuss BTW Sales is part of the marketing
function.
==============================================
MKT 571 Week 3 DQ 2

www.mkt571help.com
You are working at Johnson & Johnson and one of your responsibilities
is to set prices for new drugs. The firm has invented a cure for Aids and
is protected by patent. The cost for the one time injection that cures the
disease is $100 and includes amortization of the development cost (The
$1 billion cost to develop the product is included in the $100) and the
cost raw materials. Assume that insurance companies currently spend
$200,000 to treat an Aids patient. Assume 20% of the world population
is covered by insurance or socialized medicine.
What price do you charge for the treatment? Defend your answer.
Consider all your stakeholders. (Including your stock holders)
Hint. You won't find the answer to this hummer in your text. Also don't
spend too much time trying to quantify your answer. I'm looking more
for your top of mind solution to this one.
==============================================
MKT 571 Week 3 Individual Assignment Career Connection:
Customer Relationships and Satisfaction (2 Papers)
www.mkt571help.com
This Tutorial contains 2 Papers You are a marketing manager for a local
company and you are developing a plan to improve customer
relationships and increase satisfaction. Select one of the following types
of local companies: Florist Veterinarian Health/Natural Food Store
Accounting/Tax Preparation Create a 2,100-word Customer Satisfaction
Plan in which you include the following: Explain how each type of
business might segment the local market based on consumer/business
demographic information, behaviors, psychographics (attitudes,
interests, and lifestyle), geography, and/or product or service benefits.
Support your explanation with documented facts and statistics. Develop

a strategy for attracting the target audience to the selected business and
explain your reasoning using marketing principles and sound marketing
concepts. As part of this strategy, select one of the segments you
identified as the main target audience for that business. Develop a
strategy for building long-term relationships and strong customer loyalty
between the selected business and the target audience using Customer
Relationship Management (CRM), personal communications/direct
marketing, social media, events, publicity, and/or frequency
marketing/rewards ideas. Explain each strategy and its related goal(s).
Discuss some of the tactics that could be used to implement the strategy
with reasons for selecting each tactic. Discuss at least three potential
methods of measuring customer satisfaction and loyalty, with examples
of the types of questions that might be explored if a conversation or
survey were to be one of your options. Develop one or more messages
for initially attracting the target audience and then for maintaining a
strong, mutually-beneficial relationship. Cite at least six scholarly
references. Format your paper consistent with APA guidelines. Click the
Assignment Files tab to submit your assignment.
==============================================
MKT 571 Week 3 Team Assignment New Product Launch
(Apple Iphone)
www.mkt571help.com
Purpose of Assignment Understanding the various phases of a product
or service lifecycle is critical when addressing a market. If your product

is in decline and the competitor's product is in growth, your strategy for
the product or service will be different. This exercise will enable
students to demonstrate an understanding of both their
product/service life cycle stage and a competitor's product. It is
designed to help students explore product mix strategies in the various
phases of a product or service life cycle. This tool is critical when
addressing a market penetration, market saturation or product/service
decline. Assignment Steps Resource: Plunkett Research Online located
in the University Library. Design a minimum 1,050-word New or
Product Refresh Product Launch Plan in Microsoft® Word. The product
launch plan will be for two markets: U.S. and one international market.
Domestic market generally means the market where the company
headquarters are located. If you choose a domestic market that is not
the U.S. than your other market is required to be the U.S. Compare
your product/service to at least one other competitor. This can be a
product/service that is used by a team member in their individual
assignment. The competitor does not need to be in both markets, you
can have two different competitors, one for each market. Include the
following: • Brief SWOT (emphasizes internal market--Strengths,
Weakness, Opportunities, Threats) and/or TOWS (emphasizes the
external market--Threats, Opportunities, Weakness, Strength). • A
graph or chart if the team deems it necessary. Include two of the
following: • Definition of product or service. • Description of
product or service--marketing message. • Why the product or service
needs to be introduced or refreshed (target audience). • Address
competition in each region and how the new product or refresh
provides a competitive advantage. • Evaluate the potential growth
rate. Look for information on similar products/services to determine a 3

year growth rate (Compound Annual Growth Rate-CAGR). Information
may be located in the University Library. Note: Charts/graphs/tables do
not count toward the word count. Cite a minimum of three peer-
reviewed references. Format your assignment consistent with APA
==============================================
MKT 571 Week 3 Team Assignment New Product Launch
Marketing Plan, Part 1
www.mkt571help.com
Create a 1,400-word Product Launch Plan in a Microsoft® Word
document. The Product Launch plan will be for two countries. Select
your home (domestic) market and another for the international market.
Do not select the U.S. and Canada, the U.S. and Britain, or Canada and
Britain as your combinations. While the audiences should have the same
need for the product or service you come up with, they should have
distinctive cultures and habits. Include the following in the Product
Launch Plan: • Define the product or service being offered. •
Describe the product or service offering. • Assess the market
needs for this product or service. • Choose an anticipated target
audience and include a description. • Defend your choice of product or
service. • Develop a brief SWOT analysis. • Analyze potential or
existing competition - either direct or substitution. • Evaluate the
potential growth rate. Look for information on similar products or
services to come up with a growth rate over three years; this may be
adjusted in later revisions. • Develop a 10-question survey instrument
including potential answers for closed-ended questions and scalar
questions that you will use for the final marketing plan. The

questionnaire will be used to collect additional primary data about
buyers. Set at least one goal for this survey: o Why is it being
conducted? o How will the team benefit from the results in terms of
planning and decision making? Leverage opportunities to demonstrate
marketing management learning by defining marketing terms and
concepts and by using expert testimony and scholarly sources to support
your points or definitions. Format your paper consistent with APA
==============================================
MKT 571 Week 3 Team Assignment New Product
Launch
www.mkt571help.com
Purpose of Assignment Understanding the various phases of a product or
service lifecycle is critical when addressing a market. If your product is
in decline and the competitor's product is in growth, your strategy for the
product or service will be different. This exercise will enable students to
demonstrate an understanding of both their product/service life cycle
stage and a competitor's product. It is designed to help students explore
product mix strategies in the various phases of a product or service life
cycle. This tool is critical when addressing a market penetration, market
saturation or product/service decline. Assignment Steps Resource:
Plunkett Research Online located in the University Library. Design a
minimum 1,050-word New or Product Refresh Product Launch Plan in
Microsoft® Word. The product launch plan will be for two markets:
U.S. and one international market. Domestic market generally means the
market where the company headquarters are located. If you choose a
domestic market that is not the U.S. than your other market is required to
be the U.S. Compare your product/service to at least one other
competitor. This can be a product/service that is used by a team member

in their individual assignment. The competitor does not need to be in
both markets, you can have two different competitors, one for each
market. Include the following: • Brief SWOT (emphasizes internal
market--Strengths, Weakness, Opportunities, Threats) and/or TOWS
Strength). • A graph or chart if the team deems it necessary. Include
two of the following: • Definition of product or service. •
Description of product or service--marketing message. •Why the
product or service needs to be introduced or refreshed (target audience).
• Address competition in each region and how the new product or
refresh provides a competitive advantage. • Evaluate the potential
growth rate. Look for information on similar products/services to
determine a 3 year growth rate (Compound Annual Growth Rate-
CAGR). Information may be located in the University Library. Note:
Charts/graphs/tables do not count toward the word count. Cite a
minimum of three peer-reviewed references. Format your assignment
consistent with APA guidelines. Click the Assignment Files tab to
submit your assignment.
=========================================
=====
MKT 571 Week 4 Assignment Price and Channel Strategy
(Nike)
www.mkt571help.com

analyze and understand how price setting and go to market
(distribution) are interrelated and affects the profitability and growth of
the business. It has been designed to be a short overview on purpose:
the concepts of pricing and distribution are complex and a general
understanding is what should be absorbed in one week of study.
Assignment Steps Construct a minimum 700-word plan for setting price
and a distribution model (place/distribution) in Microsoft® Word. This
plan should address at least three elements (from the Price and
Place/Distribution list below) of the Price and Place/Distribution section
of the marketing plan. • Price and Place/Distribution: o
Distribution Strategies o Channels, Mass, Selective, Exclusive o
Positioning within channels o Dynamic/Static Pricing Strategies
o Channel tactics (Pricing) o Daily pricing, promotion pricing, List
pricing Note: Charts/graphs/tables do not count toward the word
count. The plan will be a continuation of your global or multi-regional
business you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6. Cite a minimum of three peer-
==============================================
MKT 571 Week 4 Assignment Price and Channel
Strategy
www.mkt571help.com

analyze and understand how price setting and go to market (distribution)
are interrelated and affects the profitability and growth of the business. It
has been designed to be a short overview on purpose: the concepts of
pricing and distribution are complex and a general understanding is what
should be absorbed in one week of study. Assignment Steps Construct a
minimum 700-word plan for setting price and a distribution model
(place/distribution) in Microsoft® Word. This plan should address at
least three elements (from the Price and Place/Distribution list below) of
the Price and Place/Distribution section of the marketing plan. • Price
and Place/Distribution: o Distribution Strategies o Channels, Mass,
Selective, Exclusive o Positioning within channels o Dynamic/Static
Pricing Strategies o Channel tactics (Pricing) o Daily pricing,
promotion pricing, List pricing Note: Charts/graphs/tables do not count
toward the word count. The plan will be a continuation of your global or
multi-regional business you chose in Week 1. This will be incorporated
into your overall marketing plan for Week 6. Cite a minimum of three
peer-reviewed references. Format your assignment consistent with APA
=========================================
=====
MKT 571 Week 4 DQ 1
www.mkt571help.com
Let's assume that our overall objectives for the ReCharge bar is to
generate $300 million in year 1 sales and capture the #1 market share
position in the U. S market. Describe your Distribution strategy to allow
these lofty goals to be accomplished.

==============================================
MKT 571 Week 4 DQ 2
www.mkt571help.com
Let's assume that The Recharge Bar has been wildly successful and we
have achieved all our major objectives in the U. S. market by the end of
year three. Should we consider expanding our distribution globally?
What are some of the major factors that we need to be aware of and plan
for? In other words, what makes marketing on a global basis more
difficult than simply distributing our product nationally?
==============================================
MKT 571 Week 4 team Assignment New Product Launch
Marketing Plan, Part 2
www.mkt571help.com
Create a 1,400-word Market Segmentation Plan for the New
Product/Service Launch Marketing Plan. Include the following for both
the domestic and international markets based on the team's research: •
Describe the target market (audience) profiles, key buying
behaviors, and decision motivators for the consumer target market. Note:
Do not pick different target markets for the domestic and international
markets. • Detail the steps involved in a new product/service
development. • Discuss the stages of the new product/service life cycle
and how to manage each stage. Include tactical plans for the 4 Ps at each
stage. • Develop a pricing strategy for the new product or service
offering. • Differentiate the new pricing strategy for the practice of
setting the price. Why is this an important distinction? • Develop the

product offering started in Week 2. Provide the product mix for the new
offering including features and benefits, branding, any other products in
its line, its differentiating characteristics from competitive or substitute
products, packaging and labeling, and warranties and guarantees. •
Create a new positioning statement and strategy for the
product/service. • Justify the position strategy. Cite a minimum of
six scholarly sources. Format your paper consistent with APA
==============================================
MKT 571 Week 5 Assignment Marketing Communication and
Brand Strategy (Nike)
www.mkt571help.com
understand the interrelationships between brand strategy and the
communication message to the target audience. It is a continuation of
the marketing plan and students should review the Week 3 Learning
Team Assignment for assistance in product brand strategies the team
has developed. Assignment Steps Develop a minimum 700-word
branding strategy and marketing communication plan in Microsoft®
Word. This document should address at least 5 elements of the
Situational Analysis and the Product, Place/Distribution, Promotion,
and Price Strategies (modified below) sections of the marketing plan
(from the Situational Analysis and the Product, Place/Distribution,

Promotion, and Price Strategies lists below). The five elements you
select should only come from the options provided below. You must
include a measurement of customer loyalty and retention in your
strategy document. You may include more than the minimum to
provide clarity and coherence to your document. • Situational
Analysis: o Vision , Mission, Strategic objectives, Values o
Strengths/Weaknesses o Competitor's Strengths/Weaknesses o
Market Segments • Product, Place/Distribution, Promotion, and
Price Strategies: o Creating a Brand Image o Maintaining Brand
Image o Branding Concerns o Promotion/Integrated Marketing
Communication o Advertising Strategy/Objectives o Push and
Pull o Media Strategy o Advertising Execution o Public
Relations/Strategies Note: Charts/graphs/tables do not count toward
the word count. The plan will be a continuation of your global or multi-
regional business you chose in Week 1. This will be incorporated into
your overall marketing plan for Week 6. Cite a minimum of three peer-
==============================================
MKT 571 Week 5 Assignment Marketing
Communication and Brand Strategy
www.mkt571help.com

understand the interrelationships between brand strategy and the
communication message to the target audience. It is a continuation of the
marketing plan and students should review the Week 3 Learning Team
Assignment for assistance in product brand strategies the team has
developed. Assignment Steps Develop a minimum 700-word branding
strategy and marketing communication plan in Microsoft® Word. This
document should address at least 5 elements of the Situational Analysis
and the Product, Place/Distribution, Promotion, and Price Strategies
(modified below) sections of the marketing plan (from the Situational
Analysis and the Product, Place/Distribution, Promotion, and Price
Strategies lists below). The five elements you select should only come
from the options provided below. You must include a measurement of
customer loyalty and retention in your strategy document. You may
include more than the minimum to provide clarity and coherence to your
document. • Situational Analysis: o Vision , Mission, Strategic
objectives, Values o Strengths/Weaknesses o Competitor's
Strengths/Weaknesses o Market Segments • Product,
Place/Distribution, Promotion, and Price Strategies: o Creating a
Brand Image o Maintaining Brand Image o Branding Concerns o
Promotion/Integrated Marketing Communication o
Advertising Strategy/Objectives o Push and Pull o Media
Strategy o Advertising Execution o Public Relations/Strategies Note:
Charts/graphs/tables do not count toward the word count. The plan will
be a continuation of your global or multi-regional business you chose in
Week 1. This will be incorporated into your overall marketing plan for
Week 6. Cite a minimum of three peer-reviewed references. Format your
assignment consistent with APA guidelines. Click the Assignment Files
tab to submit your assignment.
=========================================
=====
MKT 571 Week 5 Career Connection Integrated Marketing
Communication and Marketing Mix – Client Pitch (Part 1 and
Part 2)

www.mkt571help.com
Select a current product or service with which you are familiar. This
product will be used to pitch a new integrated marketing communication
and marketing mix to a client who is the marketer or producer of the
product. Review the current marketing mix including the communication
channels used. Part 1 Create a 12-slide presentation including detailed
speaker notes that will act as the script of a presentation. Include the
following in the presentation: • Evaluate the effectiveness of the
existing marketing mix (elements of the 4 Ps). • Recommend a new
marketing mix strategy based on any weakness(es) you discovered. •
Examine the company's current positioning strategy. • Determine
whether or not to change that strategy. • Identify any considerations
to be used when building or maintaining the brand or customer loyalty. •
Evaluate the target audience's use of and belief in the distribution
channels and/or communication channels used. Part 2 Create a
storyboard, print ad, or a radio or video commercial for the product
featuring your new marketing mix. Video or audio options should be 30-
60 seconds and storyboards 5-8 slides. Use an app or program such as
Movenote®, Knovio®, Presentme®, or another video recording
application if selecting the video option. Storyboards can be created
using Microsoft® PowerPoint®. Format your presentation consistent
with APA guidelines. Click the Assignment Files tab to submit your
assignment.
==============================================
MKT 571 Week 5 Career Connection Integrated Marketing
Communication and Marketing Mix – Client Pitch (Part 1 Only)
(2 PPT)
www.mkt571help.com

Select a current product or service with which you are familiar. This
product will be used to pitch a new integrated marketing communication
and marketing mix to a client who is the marketer or producer of the
product. Review the current marketing mix including the communication
channels used. Part 1 Create a 12-slide presentation including detailed
speaker notes that will act as the script of a presentation. Include the
following in the presentation: • Evaluate the effectiveness of the
existing marketing mix (elements of the 4 Ps). • Recommend a new
marketing mix strategy based on any weakness(es) you discovered. •
Examine the company's current positioning strategy. • Determine
whether or not to change that strategy. • Identify any considerations
to be used when building or maintaining the brand or customer loyalty. •
Evaluate the target audience's use of and belief in the distribution
channels and/or communication channels used.
==============================================
MKT 571 Week 5 DQ 1
www.mkt571help.com
Let's assume our objective for ReCharge is to deliver $300 million in
first year sales and to capture the #1 market share position in the
category by the end of our first full year of operation.
(BTW. Setting marketing objectives prior to developing strategy is real
important)

What should our promotional budget be? Why? What methodology did
you use to come up with your budget?
==============================================
MKT 571 Week 5 DQ 2
www.mkt571help.com
Instead you're going to get a chance to get your creative juices going and
to hopefully have some fun doing it.
Each of you will demonstrate your creative approach to the ReCharge
Bar by developing a TV commercial, radio spot or magazine ad. You
don't need to get fancy with the graphics. You can verbally describe
what is going on. But write the actual copy for your ad.
You will need to restate your target audience and positioning. You
won't be able to max out your points if you forget.
(Please, no attachments in the main folder or mega files. If you want to
share graphics drop it in the Chatroom.)
Step out of the box, (And your comfort zone) and have some fun with it.
I think we will have our own award ceremony. We will vote on the best
ad.
==============================================

MKT 571 HELP Achievement Education--mkt571help.com

Recommended

Recommended

More Related Content

What's hot

What's hot (17)

Similar to MKT 571 HELP Achievement Education--mkt571help.com

Similar to MKT 571 HELP Achievement Education--mkt571help.com (20)

Recently uploaded

Recently uploaded (20)

MKT 571 HELP Achievement Education--mkt571help.com