The candidate screening process TTA provided is something I value tremendously as a client. TTA delivers the expert learning talent – saving me hundreds of hours of screening.

1. 1.508.890.8500 Info@TTACorp.com www.TheTrainingAssociates.com
The Training Associates and TTA are trademarks of The Training Associates Corporation
“The conversations with
TTA were receptive and
focused on my L&D
talent needs. They took
the time to understand
what we were trying to
accomplish and our
expected project
success outcomes.”
— James Buck
Vice President
Client Experience
The Brooks Group
Business Problem
The Brooks Group was experiencing rapid sales growth – expanding their
delivery of sales training programs to corporate clients. This momentum,
though great for their bottom line, had a tremendous impact on the company’s
core team of content developers who were charged with creating the
customized training curriculum for clients. The content development team was
stretched to resource capacity. In addition, the company’s client training
initiatives began to significantly fluctuate during the year.
The company began investing time, money, and resources in recruiting and
onboarding new developers to grow the team – only to leave them significantly
underutilized during the slower sales periods. It was becoming more and more
difficult to properly predict, support, and align staffing needs to client demands.
The Brooks Group knew it needed an alternative workforce solution to help
effectively staff their core team with the fluctuating training schedules. The
company looked to partner with a training service provider who had the
qualified talent and delivery expertise to support an on-demand workforce
model.
Selection Process
Having previously met a TTA representative at an industry event, The Brooks
Group contacted The Training Associates (TTA). After several in-depth
conversations, the company partnered with TTA based on TTA’s reputation in
the learning and development industry, as well as TTA’s proven approach to
delivering qualified L&D talent.
“The conversations with TTA were receptive and focused on my L&D talent
needs,” said James Buck, Vice President of Client Experience at The Brooks
Group. “They took the time to understand what we were trying to accomplish
and our expected project success outcomes. The developers TTA selected for
our project possessed the right knowledge of development methodologies and
adult learning best practices.”
Using an On-Demand Workforce to
Create a Nimble Development Team
Case Study
Background
With over 35 years of sales research and in-the-field practice, The Brooks
Group certainly knows a thing or two about delivering real world sales training
programs to companies. The company builds and implements customized
corporate sales training and sales effectiveness initiatives. At the core of every
program delivered by The Brooks Group are the solid, tested principles, and
tools of IMPACT Selling®
, a system honed with over 38 years of research and
experience. The company has delivered sales effectiveness programs, including
hiring, sales training, and sales management coaching – for clients in more than
350 industries.

2. Using an On-Demand Workforce to
Create a Nimble Development Team
1.508.890.8500 Info@TTACorp.com www.TheTrainingAssociates.com
The Training Associates and TTA are trademarks of The Training Associates Corporation
TTA Solution
TTA delivered a learning talent solution based on The Brooks Group need to effectively staff curriculum
developer resources to meet the company’s fluctuating client training needs. TTA provided the company
with an ‘on-demand bench’ of qualified curriculum developers. The team serves as an extension of The
Brooks Group core development team, and are deployed on an as needed basis. The team of developers
was carefully assembled — possessing a range of expertise to support the varying requirements of each
client project.
Building a bench of qualified L&D talent for the company was a straight forward process. Within one week,
TTA identified and pre-qualified 15 developer resources with the specific experience the company required.
From this qualified resource selection, The Brooks Group conducted personal interviews with the learning
professionals to make their final candidate selections. In less than six weeks, the selected team of
developers was fully supporting client projects. “The on-demand bench of developers gives us the capability
and flexibility to support our clients’ various sales training requests,” said Buck. “TTA was able to match
resources based on our specific skill set requirements and industry experience background – fulfilling our
exact needs and giving us the confidence to rely on an extended L&D resource team.”
Business Results
The extended on-demand workforce approach meant 100% utilization of development resources – saving
the company both time and money. In addition, The Brooks Group is now able to support one third more
client projects at one time – giving them the ability to nearly double their sales training results. The Brooks
Group was extremely pleased with the ease of the screening and selection process. “The candidate
screening process TTA provided is something I value tremendously as a client,” said Buck. “TTA delivers
the expert learning talent – saving me hundreds of hours of screening.” By partnering with TTA, the
company is prepared to meet their monthly goals for sales training by leveraging TTA’s team of experts.
“TTA provides us with the confidence and scalability to deliver successful results for clients,” said Buck.
Future Uses
The Brooks Group continues to rely on TTA for future strategic learning opportunities. “We are always
looking for new opportunities to expand our services,” said Buck. “Working with TTA has been a pleasant,
productive, and rewarding experience. We look forward to continuing this trusted partnership in the
future.”
“The candidate screening process TTA provided is something I value tremendously as a
client. TTA delivers the expert learning talent – saving me hundreds of hours of screening.”
— James Buck
Vice President of Client Experience
The Brooks Group