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STATION AFRICA TELECOMS
MARKETING CONSULTANT 1998 - 2000
Establish Corporate Brand
StationAfricaTelecoms was the first satellite phone distributor
in Africa.
New Frontier Expedition 1998
 Group of LandRover
Enthusiasts travelling
from Johannesburg to
London for 50th
Anniversary.
 Sponsored Mini-M
Satellite phone for radio
interviews & data
updates on website
 Tracking Group online
 Press releases to Media
Schools competition
 Schools track & answer
questions online
 Sponsors make PC &
dial-up modem
available.
 Radio interviews with
Radio 702 during trip.
 Media exposure
CARE FOR WILDLIFE AIRTIME PACKAGE
 Package supports
endangered species
conservation projects.
 Subscribers subsidize
projects at 5 US cent/
minute.
 Subscriber exposure on
website.
 Competition @
Getaway show
Camel Trophy Tierra del Fuego 1998
 Station Africa sponsors
CamelTrophy team
 2 Mini-M satellite phones
 Digital camera
 Website
 Required airtime
 Sponsorship
negotiations
 Manage website
 Press Releases, Media
1999 Dusi Canoe Marathon sponsorship
 Live updates of event
via satellite phone on
East Coast Radio.
 Sponsorship
 Mini-M Satellite phone
 Digital camera
 Project manage
sponsorship, website
and Media liaison
SA Telecoms Ocean Sailing Academy
Da Gama Race 1999
 Co-sponsor 5 yachts with
 Mini-M satellite phones
 C-systems
 BTWebtrack
 Track yachts online, daily
radio interviews, Digital
photo updates on site.
 Media Liaison / press
releases
SA Telecoms Da Gama Race 1999
 Update digital photos
received via Mini-M
satellite phone on
website while race
takes place.
 1Yacht got lost in
storm, BT Webtrack
located the yacht.
SA Telecoms Da Gama Race 199
 Team atTelecoms
exhibition in
Johannesburg. We
arranged exhibition at
same time asYacht
race sponsorship.
 Teleconference with
team 600km from
DurbanYacht club via
V-sat to demonstrate
services
Cathy O’Dowd Everest North Ascent 2000
 Sponsorship Mini-M
satellite phone.
 Radio interviews 3 x
week Radio PUNT
 Project managed
sponsorship and website
updates.
 Press releases and Media
Liaison.
 Manage IT support team
Camel Trophy Selections 2000
 Sponsorship 2 Mini-M
satellite phones, digital
camera, website.
 Team set up wireless
LAN to provide
connectivity to media
room.
 Man Media room, report
live from Sodwana Bay
 Manage web
development team

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Station Africa Telecoms

  • 1. STATION AFRICA TELECOMS MARKETING CONSULTANT 1998 - 2000
  • 2. Establish Corporate Brand StationAfricaTelecoms was the first satellite phone distributor in Africa.
  • 3. New Frontier Expedition 1998  Group of LandRover Enthusiasts travelling from Johannesburg to London for 50th Anniversary.  Sponsored Mini-M Satellite phone for radio interviews & data updates on website  Tracking Group online  Press releases to Media
  • 4. Schools competition  Schools track & answer questions online  Sponsors make PC & dial-up modem available.  Radio interviews with Radio 702 during trip.  Media exposure
  • 5. CARE FOR WILDLIFE AIRTIME PACKAGE  Package supports endangered species conservation projects.  Subscribers subsidize projects at 5 US cent/ minute.  Subscriber exposure on website.  Competition @ Getaway show
  • 6. Camel Trophy Tierra del Fuego 1998  Station Africa sponsors CamelTrophy team  2 Mini-M satellite phones  Digital camera  Website  Required airtime  Sponsorship negotiations  Manage website  Press Releases, Media
  • 7. 1999 Dusi Canoe Marathon sponsorship  Live updates of event via satellite phone on East Coast Radio.  Sponsorship  Mini-M Satellite phone  Digital camera  Project manage sponsorship, website and Media liaison
  • 8. SA Telecoms Ocean Sailing Academy Da Gama Race 1999  Co-sponsor 5 yachts with  Mini-M satellite phones  C-systems  BTWebtrack  Track yachts online, daily radio interviews, Digital photo updates on site.  Media Liaison / press releases
  • 9. SA Telecoms Da Gama Race 1999  Update digital photos received via Mini-M satellite phone on website while race takes place.  1Yacht got lost in storm, BT Webtrack located the yacht.
  • 10. SA Telecoms Da Gama Race 199  Team atTelecoms exhibition in Johannesburg. We arranged exhibition at same time asYacht race sponsorship.  Teleconference with team 600km from DurbanYacht club via V-sat to demonstrate services
  • 11. Cathy O’Dowd Everest North Ascent 2000  Sponsorship Mini-M satellite phone.  Radio interviews 3 x week Radio PUNT  Project managed sponsorship and website updates.  Press releases and Media Liaison.  Manage IT support team
  • 12. Camel Trophy Selections 2000  Sponsorship 2 Mini-M satellite phones, digital camera, website.  Team set up wireless LAN to provide connectivity to media room.  Man Media room, report live from Sodwana Bay  Manage web development team