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<ul><li>Approximately 2,6 km pedestrianised area </li></ul><ul><li>Runs from Grand Parade via Somerset Rd to Green Point S...
Green point Stadium Grand parade
<ul><li>Contractual agreement with FIFA to provide 2 venues </li></ul><ul><li>2 proposed sites of Athlone and Phillippi St...
PHILLIPPI STADIUM
15 000 Fans
Cape town CBD 21 500 Beds Claremont / Newlands 4 000 Beds Hout Bay / Noordhoek 1 650 Beds Somerset West / Strand 2 500 Bed...
13 Buses 2 880Pas in 8 hrs 5 Buses 1 440 Pas in 8 hrs 23 Buses 9 600 Pas in 8 hrs 90 Buses 28 000 Pas in 8 hrs 9 Buses 2 8...
 
Granger Bay Boulevard TRANSPORT PROJECTS FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  <ul><li>** </li></ul>
Hospital Bend Pre Selection  Upgrade Scheme Hospital Bend Pre-selection scheme Eastern Boulevard N2 M3 De Waal
Hospital Bend Pre-selection scheme TRANSPORT PROJECTS FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  <ul><li>*...
Cape Town International Airport
Cape Town Station
ELECTRICITY FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  <ul><li>Green Point Stadium :  </li></ul><ul><ul><l...
<ul><li>Safety and Security  </li></ul><ul><ul><li>SAPS Led </li></ul></ul><ul><ul><li>Personnel: Accelerated Recruitment ...
<ul><li>Volunteers </li></ul><ul><li>Economic Development: Investment Marketing, 2010 Business Readiness and Economic Info...
 
ACCOMMODATION: Rooms Contracted to MATCH FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
Campaign Phases MARKETING CAMPAIGN PHASES International Local Phase 5:  Post-event Phase 4: Event Phase 3: Final Draw – Ki...
CITY INVESTMENT City Investment R316 Million Operational Investment R2,419 Billion Total  R1,203 Billion Capital Investmen...
INVESTMENT INTO THE CITY R9,059 Billion Total 2010 Related Investment  R 30 Billion Total Net  Private  (New Hotels, CTICC...
2010 BUDGET: Capital   <ul><li>Capital Spending By the City </li></ul><ul><li>Stadium  </li></ul><ul><li>Urban Park </li><...
2010 BUDGET: Operational   <ul><li>Operational Spending by the City  </li></ul><ul><li>Stadium Commissioning </li></ul><ul...
City Led 2010 Procurement Opportunities:  FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  <ul><li>Stage and Sca...
Other Opportunities  <ul><li>FIFA </li></ul><ul><li>LOC </li></ul><ul><li>National Government </li></ul><ul><li>Provincial...
<ul><li>Creation of a fun atmosphere in the inner city: party capital </li></ul><ul><li>Activation of FIFA and City approv...
<ul><li>City cannot approve any other major sporting or cultural event during the 2010 WC ™, unless FIFA approved and rela...
<ul><li>Event Master Plan for CBD and 2010 sites </li></ul><ul><li>Detailed operational planning for each 2010 event site:...
<ul><li>Detailed operational planning to commence </li></ul><ul><li>Inclusion of the Cape Town Partnership/CCID in the str...
<ul><li>Stringent Application of the FIFA Guidelines  </li></ul><ul><li>Prudent Use of Public Funds </li></ul><ul><li>Stam...
THE CAPE TOWN EXPERIENCE
Newlands Stadium during “90min for Mandela”
 
 
A TASTE OF WHAT’S TO COME : GERMANY 2006 <ul><li>21 million fans in Fan Parks </li></ul><ul><li>24 billion cumulative TV a...
A Taste for what’s to come: EURO 2008
THANK YOU  DANKIE  ENKOSI
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2010 Central City Forum main presentation - part 2

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2010 Central City Forum main presentation - part 2

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2010 Central City Forum main presentation - part 2

  1. 1. <ul><li>Approximately 2,6 km pedestrianised area </li></ul><ul><li>Runs from Grand Parade via Somerset Rd to Green Point Stadium </li></ul><ul><li>Uses a part of the traditional Cape Malay choirs, minstrel carnival route </li></ul><ul><li>Route links directly with night time economy – pubs, clubs restaurants etc </li></ul><ul><li>Opportunity for City to plan street vending and cultural activities </li></ul>FAN MILE
  2. 2. Green point Stadium Grand parade
  3. 3. <ul><li>Contractual agreement with FIFA to provide 2 venues </li></ul><ul><li>2 proposed sites of Athlone and Phillippi Stadiums </li></ul><ul><li>Subject to FIFA approval </li></ul><ul><li>Training venues will be available to teams playing 2010 WC matches in Cape Town </li></ul><ul><li>Visiting teams will have access to the training venue 3 days before and on an official match day </li></ul><ul><li>Training venues may be open to the public – FIFA to advise </li></ul><ul><li>Subject to by laws and FIFA guidelines eg - marketing and branding </li></ul>TRAINING VENUES
  4. 4. PHILLIPPI STADIUM
  5. 5. 15 000 Fans
  6. 6. Cape town CBD 21 500 Beds Claremont / Newlands 4 000 Beds Hout Bay / Noordhoek 1 650 Beds Somerset West / Strand 2 500 Beds Stellenbosch 8 000 Beds Paarl / Franschoek 2 100 Beds Durbanville / Bellville 4 000 Beds Milnerton / Table View 1 500 Beds 3 Coaches 1 080 Pass/day 4 Coaches 1 080 Pass/day 5 Coaches 2 160 Pass/day 6 Coaches 2 160 Pass/day 6 Coaches 1 440 Pass/day 5 Coaches 2 160 Pass/day 6 Coaches 2 160 Pass/day Total 50 Coaches 15 840 Pass/day 13 Coaches 5 400 Pass/day 5 Coaches 2 160 Pass/day 3 Coaches 1 440 Pass/day 3 Coaches 1 440 Pass/day
  7. 7. 13 Buses 2 880Pas in 8 hrs 5 Buses 1 440 Pas in 8 hrs 23 Buses 9 600 Pas in 8 hrs 90 Buses 28 000 Pas in 8 hrs 9 Buses 2 880 Pas in 8 hrs 9 Buses 1 920 Pas in 8 hrs 13 Buses 3 600 Pas in 8 hrs 10 Buses 2 880 Pas in 8 hrs 9 Buses 2 880 Pas in 8 hrs 335 Private Coaches 13 500 Passengers 16 200 Private Veh 40 500 People 12 Parking Bays 20 Trains (1 800 per Pas Train) 36 000 Pass in 8 Hrs
  8. 9. Granger Bay Boulevard TRANSPORT PROJECTS FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  <ul><li>** </li></ul>
  9. 10. Hospital Bend Pre Selection Upgrade Scheme Hospital Bend Pre-selection scheme Eastern Boulevard N2 M3 De Waal
  10. 11. Hospital Bend Pre-selection scheme TRANSPORT PROJECTS FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  <ul><li>** </li></ul>
  11. 12. Cape Town International Airport
  12. 13. Cape Town Station
  13. 14. ELECTRICITY FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  <ul><li>Green Point Stadium : </li></ul><ul><ul><li>Match Day & Match Day –1: </li></ul></ul><ul><ul><li>Generators main source of power </li></ul></ul><ul><ul><li>Eskom Grid back-up </li></ul></ul><ul><ul><li>Main supply to Stadium being </li></ul></ul><ul><ul><li>augmented </li></ul></ul><ul><ul><li>Negotiation at the highest </li></ul></ul><ul><ul><li>level with Eskom to secure supply to other key locations: </li></ul></ul><ul><ul><ul><li>Fan Park & </li></ul></ul></ul><ul><ul><ul><li>PVA’s </li></ul></ul></ul><ul><ul><ul><li>Tourism Hubs </li></ul></ul></ul><ul><ul><ul><li>Transport Hubs </li></ul></ul></ul><ul><ul><ul><li>Accommodation Nodes </li></ul></ul></ul>
  14. 15. <ul><li>Safety and Security </li></ul><ul><ul><li>SAPS Led </li></ul></ul><ul><ul><li>Personnel: Accelerated Recruitment and Training </li></ul></ul><ul><ul><ul><li>Fire Fighters, Traffic, DRM & Law Enforcement Officers, 107 Call Cntr </li></ul></ul></ul><ul><ul><li>Acquisition of vehicles and equipment </li></ul></ul><ul><li>ICT </li></ul><ul><li>Green Goal Action Plan: </li></ul><ul><ul><li>Energy </li></ul></ul><ul><ul><li>Water Usage </li></ul></ul><ul><ul><li>Integrated Waste Management </li></ul></ul><ul><ul><li>Transport , Access and mobility </li></ul></ul><ul><ul><li>Landscaping and bio diversity </li></ul></ul><ul><ul><li>Green buildings </li></ul></ul><ul><ul><li>Responsible tourism </li></ul></ul><ul><li>City Beautification: Tree Planting, Street Furniture, etc </li></ul>FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  LEGACY and EVENT RELATED PROJECTS INITIATED
  15. 16. <ul><li>Volunteers </li></ul><ul><li>Economic Development: Investment Marketing, 2010 Business Readiness and Economic Information </li></ul><ul><li>Informal Trading </li></ul><ul><li>Tourism: Destination Marketing, Accommodation, Visitor Services </li></ul><ul><li>Sport Development eg Street Soccer </li></ul><ul><li>Developmental Arts and Culture </li></ul><ul><li>Hosting of 2010 Pre-Events eg 90 Minutes for Mandela, 1000 Day Countdown Celebrations, Sony Feva Pitch </li></ul><ul><li>Environmental Public Health & Food Safety </li></ul><ul><li>Utilities (Solid Waste, Electricity, Water, etc) </li></ul>LEGACY and EVENT RELATED PROJECTS INITIATED FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
  16. 18. ACCOMMODATION: Rooms Contracted to MATCH FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
  17. 19. Campaign Phases MARKETING CAMPAIGN PHASES International Local Phase 5: Post-event Phase 4: Event Phase 3: Final Draw – Kick Off Phase 2: Confed Cup – Final Draw Phase 1: 2 years to go – Confed Cup Market Focus
  18. 20. CITY INVESTMENT City Investment R316 Million Operational Investment R2,419 Billion Total R1,203 Billion Capital Investment R500 Million Stadium
  19. 21. INVESTMENT INTO THE CITY R9,059 Billion Total 2010 Related Investment R 30 Billion Total Net Private (New Hotels, CTICC upgrade, etc) and Public Sector Investment over the next 10 years INVESTMENT INTO THE CITY R1.2 Billion SARCC – Rail rolling stock R4,027 Billion National Government Investment R1, 069 Billion Provincial Government Investment R553 Million Station Upgrades (6 Stations to be upgraded) R2.210 Billion Airport Upgrade
  20. 22. 2010 BUDGET: Capital <ul><li>Capital Spending By the City </li></ul><ul><li>Stadium </li></ul><ul><li>Urban Park </li></ul><ul><li>Training venues </li></ul><ul><li>Food testing equipment </li></ul><ul><li>Upgrading of Visitor Information and Booking Systems </li></ul><ul><li>Electrical reinforcement </li></ul><ul><li>Disaster Operations Centre </li></ul><ul><li>Radio Communication Equipment </li></ul><ul><li>Fire Engines </li></ul><ul><li>Vehicles & motorcycles for traffic </li></ul><ul><li>Lighting for Coastal landfill </li></ul><ul><li>Transport – Hospital bend & inner city projects, traffic management systems, signage </li></ul>
  21. 23. 2010 BUDGET: Operational <ul><li>Operational Spending by the City </li></ul><ul><li>Stadium Commissioning </li></ul><ul><li>Fan Parks </li></ul><ul><li>Final Draw (Preferred Bidder) </li></ul><ul><li>Events </li></ul><ul><li>Volunteer Program </li></ul><ul><li>Private Security </li></ul><ul><li>Marketing </li></ul><ul><li>Temporary seating </li></ul><ul><li>Tourism Visitor Services </li></ul><ul><li>Green Goal Program </li></ul><ul><li>Disaster Management (staff & overtime) </li></ul><ul><li>Traffic (staff & overtime) </li></ul><ul><li>Law Enforcement (staff & overtime) </li></ul><ul><li>Signage </li></ul><ul><li>Environmental Health </li></ul><ul><li>Waste Management </li></ul><ul><li>Transport Operations </li></ul>
  22. 24. City Led 2010 Procurement Opportunities: FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  <ul><li>Stage and Scaffolding </li></ul><ul><li>Generators </li></ul><ul><li>Marquees </li></ul><ul><li>Portable offices & office equip </li></ul><ul><li>Fencing and Access control </li></ul><ul><li>Special lighting and sound </li></ul><ul><li>Toilets </li></ul><ul><li>Signage </li></ul><ul><li>Technicians/site specialists </li></ul><ul><li>Event management </li></ul><ul><li>Entertainment </li></ul><ul><li>Catering (guests) </li></ul><ul><li>Local craft and cuisine </li></ul><ul><li>Security services </li></ul><ul><li>Printing and Publishing </li></ul><ul><li>Corporate Gifting </li></ul><ul><li>Transportation (eg volunteers) </li></ul>
  23. 25. Other Opportunities <ul><li>FIFA </li></ul><ul><li>LOC </li></ul><ul><li>National Government </li></ul><ul><li>Provincial Government </li></ul><ul><li>Accommodation and Hospitality Industry </li></ul><ul><li>Official Partners and Sponsors of FIFA </li></ul><ul><li>The need Non-Competitive and or Brands, Products and Services </li></ul><ul><li>3 rd Party Viewing Sites: Competitive and Non-Competitive Viewing Sites </li></ul>Other 2010 Event related opportunities may be presented by:
  24. 26. <ul><li>Creation of a fun atmosphere in the inner city: party capital </li></ul><ul><li>Activation of FIFA and City approved stage, screen and street activities within 2010 event sites </li></ul><ul><li>2010 event sites supported by a “sponge area” intended to “absorb”: </li></ul><ul><ul><li>Any anticipated “excess” crowds, </li></ul></ul><ul><ul><li>Post match celebratory fans </li></ul></ul><ul><ul><li>Fans seeking shelter in the unlikely case of inclement weather </li></ul></ul>Our Current Vision for the CBD
  25. 27. <ul><li>City cannot approve any other major sporting or cultural event during the 2010 WC ™, unless FIFA approved and related </li></ul><ul><li>“ Sponge” area cannot be designed to compete with or distract from the 2010 event sites and activities </li></ul><ul><li>City and FIFA by-laws cannot be transgressed in the process </li></ul><ul><li>FIFA 3 rd Party viewing guidelines (both competitive and non competitive) to be adhered to </li></ul>The Parameters
  26. 28. <ul><li>Event Master Plan for CBD and 2010 sites </li></ul><ul><li>Detailed operational planning for each 2010 event site: </li></ul><ul><ul><li>Spatial considerations </li></ul></ul><ul><ul><li>Safety and Security, Transport, Utilities, etc </li></ul></ul><ul><li>Retail and business opening hours </li></ul><ul><li>Stage and entertainment programme </li></ul><ul><ul><li>Match days in CT </li></ul></ul><ul><ul><li>Public viewing days at Fan Park (10h00 – 24h00) </li></ul></ul><ul><ul><li>Rest Days </li></ul></ul><ul><ul><li>Pre and Post 2010 competition </li></ul></ul><ul><li>Informal trading within 2010 footprint: number, products, etc </li></ul>Still under Construction
  27. 29. <ul><li>Detailed operational planning to commence </li></ul><ul><li>Inclusion of the Cape Town Partnership/CCID in the strategic planning phases of the event master plan </li></ul><ul><li>Intensification of the City’s 2010 Marketing and Communication Strategy </li></ul><ul><li>Activation of the 2010 Central City Partners Forum to keep parties continuously abreast of developments </li></ul><ul><li>Engagement with stakeholders affected/impacted by the event plans </li></ul><ul><li>Ensuring an integrated approach for the successful hosting of 2010 </li></ul>The Central City Area: The Way forward
  28. 30. <ul><li>Stringent Application of the FIFA Guidelines </li></ul><ul><li>Prudent Use of Public Funds </li></ul><ul><li>Stamping out Ambush Marketing: Protection of FIFA Marks as part of the Rights Protection Programme </li></ul><ul><li>Unpredictability of Fan Numbers, their demand for specific products/services and their buying power </li></ul><ul><li>Unpredictability of Weather and National Team’s Performance </li></ul><ul><li>Management of Public Expectations </li></ul><ul><li>Minimisation of Safety and Security Risks </li></ul><ul><li>Attaining a sustainable Socio-Economic Development Legacy </li></ul>THIS EVENT WILL NOT BE WITHOUT CHALLENGES
  29. 31. THE CAPE TOWN EXPERIENCE
  30. 32. Newlands Stadium during “90min for Mandela”
  31. 35. A TASTE OF WHAT’S TO COME : GERMANY 2006 <ul><li>21 million fans in Fan Parks </li></ul><ul><li>24 billion cumulative TV audience </li></ul><ul><li>18 850 media personnel accredited </li></ul><ul><li>815 million litres beer consumed </li></ul>
  32. 36. A Taste for what’s to come: EURO 2008
  33. 37. THANK YOU DANKIE ENKOSI

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