2. M eaning of Business Environm ent
Business Environment consists of all those factors that have a
bearing on the business, such as the strengths, weaknesses, internal
power relationships and orientations of the organisation; government
policies and regulations; nature of the economy and economic
conditions; socio-cultural factors; demographic trends; natural factors;
and, global trends and cross-border developments.
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10. The C om m on Entry Barriers
1. Government Policy
2. Economies of Scale
3. Cost Disadvantages Independent of Scale
4. Product Differentiation
5. Monopoly Elements
6. Capital Requirements
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