Hong Kong SMEChallenges & OpportunitiesMay 2012
Agenda•   Challenges facing SMEs•   E-commerce landscape•   Opportunities for SMEs•   How we can help
SME Key Challenges
MANUFACTURERSFacing weak export market butalso lacking know-how andcapital to build its own brand,establish distribution c...
IMPORT/EXPORT TRADERSFacing slimmer role asmiddleman due to increasingtransparency, price sensitiveand little loyalty from...
EBAY SELLERSHK & China are the largest eBayexport hubs worldwide. Facingstiff competition & increasinglyunfavorable eBay r...
RETAIL BRANDSFacing stiff rental & increasing e-commerce adoption, large & smallretail brands are also exploring theonline...
E-commerce Landscape & Key Trends
E-commerce market in China is still rapidly growing andshifting from C2C to B2C
E-commerce Export from HK & ChinaHong Kong & China are currentlylargest eBay export hubsThe largest eBay exporter is in HK...
E-commerce in Hong KongThanks to Taobao, more and more Hong Kong consumers havestarted purchasing physical goods online. W...
Igniting e-commerce opportunities for SMEs
E-commerce Opportunities• Online channel for brand building &  sales• eShop + marketplace strategy• Reaching consumers dom...
Filling up the knowledge gap                                branding                    e-                channels        ...
Who are weCLEARgo is an e-commerce and marketing serviceprovider, with the mission to help brands exploit theonline sales ...
Our Services & Solutions     e-business               digital channel               operations                    digital ...
CLEARgo can work with you:As an e-commerce distributor for your brand / CPS-based      As an e-commerce service & producti...
Thank You
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Hong Kong SME Challenges & Opportunities

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Hong Kong SMEs are facing huge challenges due to economical factors and changes in consumer behavior. This document outlines the challenges and opportunities for HK SMEs.

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  • China and Hong Kong are among the world’s most exciting ecommerce markets, thanks to eBay’s burgeoning relationships with, and the dynamic growth of, Asian exporters. Consider these facts:• Sales from large China exporters on eBay grew by 34%. In Hong Kong, a more established export hub for eBay, large exporters grew by 14%. • The Asian exporter with the largest turnover on eBay is based in Hong Kong and this year recorded sales of over US$21.7 million. Another 90 Hong Kong based exporters turned over more than US$1 million.• In China, 65 exporters turned over more than US$1 million, with the largest recording annual sales of over US$14.3 million.• Computers are the top-selling items among China exporters on eBay. In Hong Kong photographic items top the list.
  • Hong Kong SME Challenges & Opportunities

    1. 1. Hong Kong SMEChallenges & OpportunitiesMay 2012
    2. 2. Agenda• Challenges facing SMEs• E-commerce landscape• Opportunities for SMEs• How we can help
    3. 3. SME Key Challenges
    4. 4. MANUFACTURERSFacing weak export market butalso lacking know-how andcapital to build its own brand,establish distribution channeland marketing
    5. 5. IMPORT/EXPORT TRADERSFacing slimmer role asmiddleman due to increasingtransparency, price sensitiveand little loyalty from buyers.
    6. 6. EBAY SELLERSHK & China are the largest eBayexport hubs worldwide. Facingstiff competition & increasinglyunfavorable eBay rules, sellers arelooking to expand multi-channels
    7. 7. RETAIL BRANDSFacing stiff rental & increasing e-commerce adoption, large & smallretail brands are also exploring theonline channel for sales andmarketing.
    8. 8. E-commerce Landscape & Key Trends
    9. 9. E-commerce market in China is still rapidly growing andshifting from C2C to B2C
    10. 10. E-commerce Export from HK & ChinaHong Kong & China are currentlylargest eBay export hubsThe largest eBay exporter is in HKwith sales over 21.7 million USDturnover. The largest in China hasover 14.3 million USD turnover.Over 90 HK-based exporter with onemillion USD turnover, while over 65China exporter with one million USDturnover http://topics.scmp.com/news/china-business-watch/article/eBay- crowns-HK-and-mainland-export-kings-of-Asia
    11. 11. E-commerce in Hong KongThanks to Taobao, more and more Hong Kong consumers havestarted purchasing physical goods online. We see this as anirreversible trend.
    12. 12. Igniting e-commerce opportunities for SMEs
    13. 13. E-commerce Opportunities• Online channel for brand building & sales• eShop + marketplace strategy• Reaching consumers domestically and across borders
    14. 14. Filling up the knowledge gap branding e- channels & platform e- marketing
    15. 15. Who are weCLEARgo is an e-commerce and marketing serviceprovider, with the mission to help brands exploit theonline sales channel with maximum result.We help our clients to transform and thrive in theera of digital.
    16. 16. Our Services & Solutions e-business digital channel operations digital strategy development management marketing • E-business strategy plan • User experience design • Standard operating • Digital communications and business model • E-commerce platform procedures planning analysis development • Call center management • Digital marketing campaigns • Consumer insights • Multi-channel • Fulfillment management • CRM / E-mail marketing • Segmentation analysis development • Search engine marketing / • Go-to-market plan • Conversion optimization optimization (SEM/SEO) • Affiliate program • Loyalty program
    17. 17. CLEARgo can work with you:As an e-commerce distributor for your brand / CPS-based As an e-commerce service & production company As an e-commerce technology platform provider
    18. 18. Thank You

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