Day ONE BTO2017 | TEN Mercoledì 29 novembre WORLD Hall Do you see a future for DMO? http://www.buytourismonline.com Keynote Speaker Charlie Osmond Triptease

1. Life beyond OTAs
Charlie Osmond
Chief Tease

3. Is there life beyond OTAs?

4. “I believe booking direct leads to a better stay”

5. Why do you make online bookings this way?

6. Driving direct – 4 areas of focus
A trusted,
fair price
Be human
Relevant & attentive
content
Benefits of direct

7. The power of data
(to improve Guest Experience)
1. Trusted and
fair price

8. Guests shouldn’t pay a premium for coming direct
In parity
conversion rate
Undercut
conversion rate
30% loss in direct bookings

9. Where do you find the best prices online?

10. Disparity increases further into the future
Days until arrival
% disparity rate

11. Disparity increases for multi-night stays
Length of stay
% disparity rate

13. Prove your rate is the best

14. 2. Benefits of direct

15. People can grasp experiences they can imagine

16. 3. Relevant &
attentive content

17. Testing
testmysite.thinkwithgoogle.com

19. Booking engines are improving
% conversion
rate

20. URGENT!!!

21. A gentle nudge

22. Make it a little more personal

23. For human connection4. Be human

24. Messaging through the roof

25. Apple business chat
On iOS, if you find a business, you’ll be able to message them

26. Hotel Tonight ACES
Conversion rate up 30%
Repeat booking up 34%
Powered by humans, supported by AI

29. Good responses increase conversion
No
messages
Message
sent
Hotel
responds
Elizabot
responds

30. The power of messaging
(to improve Guest Experience)
Bring hospitality to your website

31. Free report: www.triptease.com
Charlie Osmond
Chief Tease
Triptease