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Life beyond OTAs
Charlie Osmond
Chief Tease
Is there life beyond OTAs?
“I believe booking direct leads to a better stay”
Why do you make online bookings this way?
Driving direct – 4 areas of focus
A trusted,
fair price
Be human
Relevant & attentive
content
Benefits of direct
The power of data
(to improve Guest Experience)
1. Trusted and
fair price
Guests shouldn’t pay a premium for coming direct
In parity
conversion rate
Undercut
conversion rate
30% loss in direct bookings
Where do you find the best prices online?
Disparity increases further into the future
Days until arrival
% disparity rate
Disparity increases for multi-night stays
Length of stay
% disparity rate
Prove your rate is the best
2. Benefits of direct
People can grasp experiences they can imagine
3. Relevant &
attentive content
Testing
testmysite.thinkwithgoogle.com
Booking engines are improving
% conversion
rate
URGENT!!!
A gentle nudge
Make it a little more personal
For human connection4. Be human
Messaging through the roof
Apple business chat
On iOS, if you find a business, you’ll be able to message them
Hotel Tonight ACES
Conversion rate up 30%
Repeat booking up 34%
Powered by humans, supported by AI
Good responses increase conversion
No
messages
Message
sent
Hotel
responds
Elizabot
responds
The power of messaging
(to improve Guest Experience)
Bring hospitality to your website
Free report: www.triptease.com
Charlie Osmond
Chief Tease
Triptease
BTO2017 | TEN - Charlie Osmond - Triptease
BTO2017 | TEN - Charlie Osmond - Triptease

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BTO2017 | TEN - Charlie Osmond - Triptease

Editor's Notes

  1. Story of how triptease started. Personal booking pain