As artificial intelligence goes mainstream, more companies are starting to integrate this technology into their business.
Here's how you could get started with this technology in your business without any additional or almost negligible cost to gain more customers and increase sales.
8. Website conversion rates
● A good website converts at about 3%
● A decent website converts at about 1 to 1.5%
● But… most websites aren’t good websites
9. TOP OF FUNNEL
Marketing
BOTTOM OF FUNNEL
Sales
● More content
● More ads
● More forms
● More sales people
● More calls
● More e-mails
10. Some benchmarks…(B2B SaaS)
● Lead to opportunity—13%, 84 days to convert
● Opportunity to deal—6%, 18 days to convert
Salesforce / Implisit
11. When people DO want to talk to us, it is suddenly
inconvenient for us
13. “The odds of contacting a lead if called in 5 minutes
versus 30 minutes drop 100 times. “
The Short Life of Online Sales Leads - Harvard Business Review
“The odds of qualifying a lead if called in 5 minutes
versus 30 minutes drop 21 times.”
21. What is AI anyway?
“Artificial Intelligence is the replication of human
intelligence in computers.”
(...and we are very, very early in)
22. “The conversational UI is going to be
an even bigger leap in software than
we had with the shift to web-based
software. We are all re-thinking
now how to build products.”
Dharmesh Shah
CTO HubSpot
23. Realise that..
1) Messaging is becoming the default way to communicate
2) People want conversations and content in real-time
24. Think about how we use our phones...
1) Tapping
2) Typing
3) Talking
27. #1 Capturing leads
● Capture and convert anonymous visitors into leads
● Replace landing pages and opt-in forms with bots
● Set up campaigns for specific pages (pricing, product)
● Ask the right question at the right time
28. #2 Qualifying leads
● Intelligent replies to requests and questions
● Direct people to relevant content and offers
● Deliver content instead of using e-mail
● Disqualifying leads
29. #3 Connect leads
● Route visitors to the right person at your company
● Route to an available sales rep or customer success manager
● Book meetings or demos 24/365
31. Option #1: Messaging bots only
● Use intelligent bots to capture and qualify leads
● Book demos and meetings 24/365
● Replace forms and landing pages with messaging bots
32. Option #2: Add bots to your existing tech stack
● Keep your forms, landing pages and nurturing emails
● Add messaging bots as a “second net” on your website
● Increase overall website conversion rate
Website visitors fills out a form and sales follow up eventually
Website visitors fills out a form and sales follow up eventually
We spend a lot of energy to get people to our website only to offer them forms
Then the only thing visitors can do is to leave and wait
Then our businesses try to re-engage contacts and sell to them when it is convenient for our sales reps
When people DO want to talk to us, it is too expensive and not scalable enough
We pretty much tell people to leave