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CRISTINA SCALETTI - Internet Better Tuscany - Ouverture - 5 Maggio 2011

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Internet Better Tuscany
Firenze, 5 Maggio 2011
Auditorium Sant’Apollonia
Un evento organizzato da Fondazione Sistema Toscana e Regione Toscana, con il contributo di BTO Educational

CRISTINA SCALETTI - Internet Better Tuscany - Ouverture

Published in: Education
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CRISTINA SCALETTI - Internet Better Tuscany - Ouverture - 5 Maggio 2011

  1. 1. Cristina Scaletti Assessore a Turismo, Culturae Commercio della Regione Toscana
  2. 2. RISULTATI CAMPAGNA DIPROMOZIONE TURISTICA VOGLIO VIVERE COSI’
  3. 3. Abbiamo costruito la più grande piattaforma web del sistema pubblico italiano Superato il tetto record del 2007 con un incremento di 75.000 arrivi e 350.000 presenze (ritorno a dati pre-crisi)oltre 42 milioni di presenze
  4. 4. Voglio Vivere CosìStampa Eventi e Concorsi TV Web ADV Mobile Social Media
  5. 5. www.turismo.intoscana.it•  Restyling grafico•  Potenziamento prodotti tematici•  Booking onlineTurismo.intoscana.it è diventata una verapiattaforma online che suscita nei turistidesideri e permette di realizzarli
  6. 6. 1. Parigi2. Londra3. Toscana4. Berlino…Turismo.intoscana.it è terzo nella classificadei siti di promozione turistica più visti inEuropa
  7. 7. 2009 Turismo in Italia - 4,7%fonte IRPET 2009  
  8. 8. 2009 Turismo in Toscana - 0,7%fonte IRPET 2009  
  9. 9. 2010 Turismo in Italia - 0,7%fonte CON ISTAT  
  10. 10. 2010 Turismo in Toscana + 2,5% fonte Ufficio StatisticaRegione Toscana  
  11. 11. 2010 Turismo in Toscana + 7,8% fonte Ufficio Turisti stranieri StatisticaRegione Toscana  
  12. 12. Cosa vedremo oggi?•  come cambia lo scenario del travel online•  come la campagna ha modificato la percezione della Toscana•  dati e risultati dei partner•  strategie per il futuro del turismo in Toscana
  13. 13. video…  h)p://j.mp/mb6Gn3  

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