2.
-School and Agency travel hybrid
-The students can travel and learn around
Australia.
-Places to visit (Astrialian East Coast)
-To learn, English and tourism subjects.
FIRST IDEA
3.
Two ways to achieve the
same goal
Learning
-English and tourism
classes every day.
-Put to practice in the
field what they learn
-See real examples of
tourism agency and the
different ways to
worknin every places
Travelling
- Big trip visiting the
most crowded cities
and the beatifull places
in the East Coast.
-Do tourist most
popluar activites, like
surfing, diving or visit
museums.
4.
Learnging goals
First certificate, or
advanced in English
Learning English level increase
when students go to English
countries
A diploma of tourism
-Have a practice in the site that
you want to promote is priceless
5.
Travelling goals
-The course itself is an
example about how to
organize a trip for tourist.
-Visit and know the most
important things that are in
Australian East Coast.
6. TARGET
Principal requierements of
our target
-Age between 18-26 years
-Low English level.
-Attitude to work on a
travel agency
-Be an adventurous person
Brief - Young and enthusiastic
people from all around the world
who wants to learn English and
work in a tourism agency.
7.
MARKETING STRATEGY: SOCIAL
MEDIA
Basically we want to do an
online promotion.
So social media is very
important.
-Build brand personality
-Create a website
-Create pages in Facebook,
instagram, and youtube.
-Create a blog, with
personal experiences.
Marketing strategys to
follow are:
- Blogging
-Mailing lists
-Online companies
-Press releases
-Cupons and discount
-Using videos
