Sydney Opera House - Simon Spellicy

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Sydney Opera House - Simon Spellicy

  1. 1. Sydney Opera House <ul><li>Who we are / What we do: </li></ul><ul><li>Australia’s premier, and busiest, performing arts centre. </li></ul><ul><li>Key state and national tourism asset </li></ul><ul><li>State, National and World Heritage listed </li></ul><ul><li>8.2 million visitors annually </li></ul><ul><li>320,000 visitors take a tour </li></ul><ul><li>85% international –US, UK & Europe but rapidly growing from – China/Taiwan, Japan and Korea </li></ul>
  2. 2. <ul><li>Our projects/opportunities/challenges: </li></ul><ul><li>Tourism has been identified as major commercial growth opportunity </li></ul><ul><li>We aim to double tour customer numbers & revenues </li></ul><ul><li>Transformation of visitor experience </li></ul><ul><ul><li>From - one size fits all, one dimensional; </li></ul></ul><ul><ul><li>To - customisable to suit visitors interests, </li></ul></ul><ul><li>Heritage concerns mean no built infrastructure </li></ul>Sydney Opera House
  3. 3. <ul><li>Our projects/opportunities/challenges: </li></ul><ul><li>Technology is key </li></ul><ul><li>“ Bleeding edge” - an experience like no other in the world </li></ul><ul><li>Video, audio, sound-scapes </li></ul><ul><li>Interactive – “play and create” experiences </li></ul><ul><li>Augmented reality </li></ul><ul><li>Children’s content – linking with education program </li></ul><ul><li>Memorable, collectable, shareable </li></ul>Sydney Opera House
  4. 4. <ul><li>Our contact details: </li></ul><ul><li>Simon Spellicy </li></ul><ul><li>General Manager, Tourism </li></ul><ul><li>[email_address] </li></ul><ul><li>02 9250 7771 </li></ul><ul><li>www.sydneyoperahouse.com </li></ul>Sydney Opera House

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