QUEBEC-SCOTLAND Martine Geronimi Glasgow- June  2003
Presentation of future research plan <ul><li>Background and interests </li></ul><ul><li>Main question </li></ul><ul><li>Co...
My interests and background <ul><li>Landscapes </li></ul><ul><li>Identities  </li></ul><ul><li>Collective Memory   </li></...
Interests in common
Historical and Royal Tours
Romance, nostalgia and literature
Scenic routes
French memories in America
Quebec and New Orleans
My philosophy <ul><li>Authenticity </li></ul><ul><li>Impacts of </li></ul><ul><li>marketed places </li></ul><ul><li>Reside...
Main   Question What do we do in developing a heritage industry in an era of globalization?
Definition of heritage <ul><li>At the community level as the process of enhancing a community for the residents as well as...
Local heritage industry <ul><li>Heritage tourism connects authenticity, promotion, site development, interpretation, Visit...
Definition of Globalisation  <ul><li>Heritage is a part of the very economic, social and cultural globalisation  </li></ul...
Local versus global ? <ul><li>Impacts of the process of globalisation on local tourism </li></ul><ul><ul><li>Does heritage...
Assumption   <ul><li>We are creating landscapes of consensus, a sort of unique same place in which tourists are happy to s...
How to demonstrate it ? <ul><li>Comparative perspectives : </li></ul><ul><li>Comparing touristification of places in Scotl...
Comparing official websites visitscotland.com bonjourquebec.com
 
 
Concepts <ul><li>Authenticity </li></ul><ul><ul><li>A concern for authenticity is a modern value and  ideal that resulted ...
 
 
Attractivity and Authenticity
Activities
Attractions
Uniqueness and Symbolism  EXPERIENCE SCOTLAND IN FOUR WORDS :Thistle, Flag, Whisky and St Andrew
FESTIVE CITIES LOCAL EVENTS CARNIVALS AND FESTIVALS
Glasgow, city of Culture and Design
Montreal, fun city
Festive Events <ul><li>Studying carnival in a comparative perspective blending Edinburgh, New Orleans and Nice  </li></ul>...
NEW ORLEANS and its carnivals
Glasgow, its Jazz Festival  <ul><li>Over the last sixteen years the festival has gained a considerable reputation for pres...
Questions <ul><li>Does festive city enhance a sense of place for the residents and the tourists? </li></ul><ul><li>Do even...
BOUTIQUE HOTELS DESIGN CULTURE FOR DISTINCTIVE GLOBLAL TOURISTS
Boutique Hotels and Design <ul><li>An  illustration of the globalization of architectural and marketing concepts for a cla...
Boutique Hotels concept <ul><li>BH create experiences, urban theater, events.  </li></ul><ul><li>BH create a hotel to serv...
Montreal Boutique Hotels
Boutique Hotels and International Tension <ul><li>The boutique hotel industry, because of its international segment, is pa...
Conclusion <ul><li>At the end of these five years, I intend to be a renowned expert on international cultural heritage tou...
Upcoming SlideShare
Loading in …5
×

COMPARATIVE STUDIES BETWEEN QUEBEC AND SCOTLAND TOURISM MARKETING

1,632 views

Published on

One of my private conference done in 2003 in Glasgow University during an interview.

Geronimi M., 2003, “Quebec and Scotland, a comparative perspective on the WEB “Séminaire du Département du Scottish Hotel School, Glasgow, Université de Strathclyde, 3 Juin

Published in: Business, Technology
2 Comments
4 Likes
Statistics
Notes
  • I am amazed at how similar the offerings appear - gosh no wonder the tourism industry is in such a frightful state.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thank you a great work and no satisfaction after her presentation, I lose the job in Scotland
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,632
On SlideShare
0
From Embeds
0
Number of Embeds
42
Actions
Shares
0
Downloads
0
Comments
2
Likes
4
Embeds 0
No embeds

No notes for slide

COMPARATIVE STUDIES BETWEEN QUEBEC AND SCOTLAND TOURISM MARKETING

  1. 1. QUEBEC-SCOTLAND Martine Geronimi Glasgow- June 2003
  2. 2. Presentation of future research plan <ul><li>Background and interests </li></ul><ul><li>Main question </li></ul><ul><li>Concepts </li></ul><ul><li>Focus activities </li></ul><ul><li>Conclusion </li></ul>
  3. 3. My interests and background <ul><li>Landscapes </li></ul><ul><li>Identities </li></ul><ul><li>Collective Memory </li></ul><ul><li>Tourist-historic cities in a world of globalization. </li></ul><ul><li>Place and culture </li></ul><ul><li>HERITAGE </li></ul>ST-Louis Cathedral New Orleans
  4. 4. Interests in common
  5. 5. Historical and Royal Tours
  6. 6. Romance, nostalgia and literature
  7. 7. Scenic routes
  8. 8. French memories in America
  9. 9. Quebec and New Orleans
  10. 10. My philosophy <ul><li>Authenticity </li></ul><ul><li>Impacts of </li></ul><ul><li>marketed places </li></ul><ul><li>Residents </li></ul><ul><li>Tourists </li></ul><ul><li>Past is a strange country, it is an illusion </li></ul>
  11. 11. Main Question What do we do in developing a heritage industry in an era of globalization?
  12. 12. Definition of heritage <ul><li>At the community level as the process of enhancing a community for the residents as well as for the tourists. It includes local handicrafts, language, gastronomy, art and music, architecture, sense of place, historic sites, festivals and events, heritage resources, the nature of the work environment as well as technology, religion, education…etc. </li></ul>
  13. 13. Local heritage industry <ul><li>Heritage tourism connects authenticity, promotion, site development, interpretation, Visitor services, and economic development where related professionals and the private owners work together to develop the industry. </li></ul>
  14. 14. Definition of Globalisation <ul><li>Heritage is a part of the very economic, social and cultural globalisation </li></ul><ul><li>Globalisation is a process with consequences </li></ul><ul><li>The process of integration of the world community into a common system either economical, social and cultural </li></ul>
  15. 15. Local versus global ? <ul><li>Impacts of the process of globalisation on local tourism </li></ul><ul><ul><li>Does heritage shape local places ? </li></ul></ul><ul><ul><li>Does local people create local heritages ? </li></ul></ul><ul><ul><li>Does Global Village destroy local Heritage ? </li></ul></ul><ul><ul><li>Do World Heritage agencies create Global heritage ? </li></ul></ul><ul><ul><li>Does Global people create global heritage ? </li></ul></ul>
  16. 16. Assumption <ul><li>We are creating landscapes of consensus, a sort of unique same place in which tourists are happy to see what they want and residents are proud of their heritage </li></ul><ul><li>The commodification of unique past into heritage might not produce, as we commonly think, a unique place or group product. </li></ul>
  17. 17. How to demonstrate it ? <ul><li>Comparative perspectives : </li></ul><ul><li>Comparing touristification of places in Scotland with those of some westerner locations, such as Canada (Quebec province), USA (Louisiana) but also Europeans for example Belgian and France (Lyon). </li></ul>
  18. 18. Comparing official websites visitscotland.com bonjourquebec.com
  19. 21. Concepts <ul><li>Authenticity </li></ul><ul><ul><li>A concern for authenticity is a modern value and ideal that resulted from the experience of inauthenticity and alienation in modern society. (J afari, Jafar, Encyclopedia of Tourism. Routledge: London. 2000) </li></ul></ul><ul><li>Attractivity </li></ul><ul><ul><li>Attractivity is a quantitative measure of the ability of a destination or facility to draw tourists. </li></ul></ul><ul><ul><li> (Jafari, Jafar. Encyclopedia of Tourism. Routledge: London. 2000) </li></ul></ul>
  20. 24. Attractivity and Authenticity
  21. 25. Activities
  22. 26. Attractions
  23. 27. Uniqueness and Symbolism EXPERIENCE SCOTLAND IN FOUR WORDS :Thistle, Flag, Whisky and St Andrew
  24. 28. FESTIVE CITIES LOCAL EVENTS CARNIVALS AND FESTIVALS
  25. 29. Glasgow, city of Culture and Design
  26. 30. Montreal, fun city
  27. 31. Festive Events <ul><li>Studying carnival in a comparative perspective blending Edinburgh, New Orleans and Nice </li></ul><ul><li>Studying Jazz Festival including Montreal, Glasgow, New Orleans and Antibes </li></ul>
  28. 32. NEW ORLEANS and its carnivals
  29. 33. Glasgow, its Jazz Festival <ul><li>Over the last sixteen years the festival has gained a considerable reputation for presenting the best of international jazz talent across many styles </li></ul>
  30. 34. Questions <ul><li>Does festive city enhance a sense of place for the residents and the tourists? </li></ul><ul><li>Do events improve the experience and enhance host image to visitors as we assume? </li></ul><ul><li>How to be innovative in creating new events in respect with authenticity and sustainability ? </li></ul>
  31. 35. BOUTIQUE HOTELS DESIGN CULTURE FOR DISTINCTIVE GLOBLAL TOURISTS
  32. 36. Boutique Hotels and Design <ul><li>An illustration of the globalization of architectural and marketing concepts for a class of distinctive tourists </li></ul><ul><li>I would like to show the role of the Designers and the links of historic cities and the choice of its luxury products. </li></ul>
  33. 37. Boutique Hotels concept <ul><li>BH create experiences, urban theater, events. </li></ul><ul><li>BH create a hotel to serve a lifestyle </li></ul><ul><li>BH use experiential design strategies to create a total experience for their customers. A &quot;world within a world.&quot; </li></ul><ul><li>BH = the concept of center cities, avant-garde, cutting-edge design concepts </li></ul><ul><li>Question : </li></ul><ul><li>Are Boutique Hotels a &quot;reaction to the global homogenization of cultures - the Gap-izing of the world - ? </li></ul>
  34. 38. Montreal Boutique Hotels
  35. 39. Boutique Hotels and International Tension <ul><li>The boutique hotel industry, because of its international segment, is particularly vulnerable </li></ul><ul><li>In USA and Canada it is not a pleasant landscape at the moment (WAR, Fear of terrorism and SARS) </li></ul><ul><li>ADVICE </li></ul><ul><li>One of the things that boutique developers need to be mindful of is to devote just as much attention to the customer and service and employees and the whole infrastructure as they do to the design concept. </li></ul><ul><li>Guests are the priority. </li></ul>
  36. 40. Conclusion <ul><li>At the end of these five years, I intend to be a renowned expert on international cultural heritage tourism. </li></ul><ul><li>In order to meet this objective, I intend to publish in English results of my research such as papers in Annals of Tourism Research, papers in international professional literature </li></ul><ul><li>Because I would like to work also in a collaborative way, joining my effort to your work here in the department, I intend to contribute to Scottish Tourism reflections with other members of the team who are already involved in the tourism and hospitality sector </li></ul><ul><li>In order to complete plans, I will ask Scottish Government for Cultural Tourism funds and I will look for European funds because it is clear that cultural tourism is the most promising segment in Tourism Industry for the Future </li></ul><ul><li>I wish to contribute to the prestige of your School by my publications and my commitments within the School, here in Glasgow and in your Hotel School's off-shore in Iran and Hong Kong. </li></ul>

×