We all know that people are more than the sum of their social media profiles. But if you’re serious about making a living by creating content and gaining sponsors, what you put out on your social channels is how you’ll be judged. In this live-fire exercise, Brad Rodriguez will select the social profiles of actual class attendees, see how they look, what is working well, and what can be improved, all the while sharing best practices that align with what's trending in the ever changing landscape of social media.

1. INSTAGRAM:
TIPS & MIRROR TEST
Brad Rodriguez
@fixthisbuildthat

2. What’s your why?

3. Keep it in
PERSPECTIVE
Your follower count doesn’t define you

4. What are we going to cover?
• The 4 C’s of IG (the basics)
• Current trends
• Mirror Test
• Q&A

5. 4 C’s of Growing on IG
Community
Connection
Content
Consistency

6. PLANNING
Weekly Planner - Week of ______________
MON o oIGam:
o oIGpm:
____ o o
o o
o o
TUES o oIGam:
o oIGpm:
____ o o
o o
o o
WED o oIGam:
o oIGpm:
____ o o
o o
o o
THUR o oIGam:
o oIGpm:
____ o o
o o
o o
FRI o oIGam:
o oIGpm:
____ o o
o o
o o
SAT o oIGam:
o oIGpm1:
____ o oIGpm2:
o o
o o
SUN o oIGam:
o oIGpm1:
____ o oIGpm2:
o o
o o
6
Get ahead of the week with a plan

7. Current Trends

8. Pics vs. Video

9. Followers Followers
373 892

10. Aspect Ratio
Comparison
16:9 1:1 5:4

11. IGTV

13. Mirror Test
(Let’s have some volunteers)