Learnings in B2B Marketing Engagement – Todd Wheatland – Kelly Services
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Todd is a front-runner in implementing content marketing at Kelly Services global. Todd will speak about: 1. Audience, Personas & Voice of Customer 2. Establishing Outposts and Spokespeople? 3. Determining the Best Formats – PDF, Video, etc 4. Measuring Engagement & Results
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Learnings in B2B Marketing Engagement – Todd Wheatland – Kelly Services
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