Learnings in B2B Marketing Engagement – Todd Wheatland – Kelly Services

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Todd is a front-runner in implementing content marketing at Kelly Services global. Todd will speak about: 1. Audience, Personas & Voice of Customer 2. Establishing Outposts and Spokespeople? 3. Determining the Best Formats – PDF, Video, etc 4. Measuring Engagement & Results

Business

Learnings in
B2B Marketing
Engagement
Todd Wheatland
VP Thought Leadership, Kelly Services

@ToddWheatland #B2B #B2BNL

Content
Marketing
Turns
Internal
Knowledge
into an
External
Story Worth
Sharing

@ToddWheatland #B2B #B2BNL

Does Giving Away B2B Content
Cannibalize Your Business?

@ToddWheatland #B2B #B2BNL

We are all Publishers now.
Is that really a good thing?

@ToddWheatland #B2B #B2BNL

Note to Marketers: #1
Chasing Eyeballs will
Make You Blind

@ToddWheatland #B2B #B2BNL

#2

Pollution is the leading
cause of death of Brands.

@ToddWheatland #B2B #B2BNL

#3

Kill the
Cheerleaders

@ToddWheatland #B2B #B2BNL

Know Your
Audience
Better Than
You Know
Your Partner

#4

@ToddWheatland #B2B #B2BNL

#7

Be Local,
or Go Home

Learnings in B2B Marketing Engagement – Todd Wheatland – Kelly Services

Kelly Services offers a full range of staffing solutions including temporary staffing, direct hire, payroll services, and a global network of resources to help businesses thrive. They have experience and stability as the founder of the staffing industry over 60 years ago. Kelly remains debt-free allowing financial flexibility and commitment to long-term partnerships. They are the only wholly-owned global staffing company able to provide consistent service worldwide through company-owned offices in 37 countries. Kelly is recognized as a quality leader through certifications and a satisfaction guarantee.

DB Healthcare IT - Client Presentation

Rakesh Kamdar

Adecco group corp-pres

Heidi Rajala

This corporate presentation provides an overview of Adecco Group, including its vision, global reach, strategy, services and solutions, business segments, corporate social responsibility efforts, recent financial results, future perspectives, and global programmes. The presentation covers Adecco's vision of helping people better work and live, its network of over 32,000 employees in 60+ countries, strategic focus on key business lines and priorities, and range of staffing and talent development services. Financial results for Q2 2015 show revenue growth of 4% and adjusted EBITA margin of 4.9%. The presentation also outlines Adecco's approach to CSR and various global initiatives focused on youth employment, talent competitiveness, and career support for athletes.

General Kelly Services

vergana

Kelly Services is a 62-year-old Fortune 500 company and one of the largest global staffing firms. It provides temporary staffing, outsourcing, recruitment, and other human resource solutions to over 750,000 employees annually for its customers, which include 93% of Fortune 500 companies. Kelly Services has a vision of being the world's best staffing company, a mission of providing the highest quality service and solutions, and shared values of integrity, trust, customer commitment, and excellence.

Customer Service Gamification

SOCAP Florida

On August 26, 2014, SOCAP Florida hosted a Luncheon on "Customer Service Gamification" at the NAP of the Americas in Downtown Miami. Our gracious and thought provoking keynote speaker was Kelly McQuiston, Director Commercial Products at Kelly Services. In the presentation, Kelly dives into what is Customer Service Gamification, how it is defined, and why we should gamify the agent experience for customer service professionals.

Kelly Services Corp Brochure

Gary Luk

The document provides an overview of Kelly Services, a global staffing and workforce solutions company. Some key points: - Kelly Services was founded in 1946 and pioneered the temporary staffing industry. It has since expanded globally and offers a wide range of workforce solutions including recruitment, consulting, outsourcing, and executive search. - The company has a presence in over 30 countries across the Americas, EMEA, and Asia-Pacific regions. In Asia Pacific specifically, Kelly Services has over 33 years of operations across 14 major markets. - In addition to staffing services, Kelly Services provides solutions such as outsourcing, consulting, executive search, and recruitment process outsourcing to help organizations manage their

Kayleigh Groenendijk (Sr. CRM Marketeer, de Persgroep) en Coen van Delft (Sales en Marketing, spotONvision) deelde in een interactieve workshop hun inzichten over de implementatie van marketing automation bij Persgroep. Samen waren zij van A tot Z verantwoordelijk voor de implementatie en strategie van marketing automation bij de Persgroep en de integratie van het lead management proces met het CRM systeem.

B2BMF2019 - Marketing automation binnen het mkb - Payper

Learnings in B2B Marketing Engagement – Todd Wheatland – Kelly Services

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