Online Advertising and Promotion

1. ONLINE ADVERTISING
AND
PROMOTIONS

2. ABOUT THE COMPANY
Primotech Energy Solutions Pvt. Ltd. an ISO 9001 & 14001 certified company is an
integral part of the well diversified Shri Prem Chand Sharma Group which has
interests in Film Exhibition (Satyam Theatre, Sarang Theatre) and Clean Tech. With
an impeccable track record spanning 35 years, the same group is comprised of over
100 ABA in multiple offices in India and abroad. The group is headquartered in Delhi,
India, with network offices and Authorized Business Associates (ABA) spread across
multiple cities in India.
The same group in its past 3 decades has grown, not only grown but evolved and
has diversified its dimensions in leaps and bounds.
The initiative was taken by Mr. Prashant Sharma (Managing Director) along with Mrs.
Uma Sharma (Director) in December 2013 and in a short span of time PRIMOTECH
has etched its name in the Solar and LED industry as one of the most promising
company in terms of innovative products and quality standards. Primotech has
attained recognition in various sectors like: System Integrators, OEM’s, Channel
Sales, Government, EPC’s, Exports etc.
Primotech is an organization with expertise in Design, Engineering, Integration,
Installation and Turnkey Execution, along with requisite After Sales Service /
Support in Both Solar and LED verticals. Primotech has a state of the art Testing
facility equipped with multiple testing instruments catering to both LED and Solar
solutions.
Group Vision
“We aspire to provide value, commitment and world – class services & products to
our valued clients, stakeholders and employees. “
Primotech stands committed to exceeding the highest standards of quality stipulated
by the leading authorities, both in India and globally. The following recognitions and
certifications bear testimony to the company’s uncompromising quality standards.
Brief list of certifications received by Primotech :
· ISO 9001: 2008

3. · ISO 14001:2004
· CE
· IGBC (Indian Green Building Council )
Primotechiians generates the ideas, technologies and solutions that meet the
planet's demand for smarter, cleaner & better energy by creating a sustained value.
PRIMOTECH is structured around 3 business verticals :
 PRIMOTECH SOLAR SOLUTIONS VERTICAL:
The Solar energy based solutions are designed to last long and serve a variety of
purposes, under the brand name “Primotech Solar”.
Solar Lighting portfolio - Solar LED lanterns, Solar home lighting systems, Solar
street lighting systems.
Solar Thermal portfolio - Solar water heating systems (ETC & FPC)
Solar Miscellaneous portfolio - Solar water pumps, Solar Management Units, Solar
Power Plants and much more..
 PRIMOTECH ENERGY CONSULTING SERVICES VERTICAL :
PRIMOTECH is committed to provide the clients with all the information and
resources they need to ensure to have access to high quality consulting services for
residential, commercial, industrial applications especially solar specific & LED
specific.
 PRIMOTECH LED SOLUTIONS VERTICAL :
Primotech offers various solutions for LED, both for Indoor and Outdoor applications.
Moreover, PRIMOTECH is very much flexible to provide any customized offering in
terms of service or product, related to any of the above mentioned verticals.

4. OBJECTIVE
To integrate each and every possible online source of advertising so as to increase
the visibility of Primotech Energy Solution Pvt. Ltd.
METHODOLOGY
The methodology adopted for achieving the objective is as follows: -
 Critically analysing the social presence of Primotech Energy Solutions Pvt.
Ltd.
 Analysing the views and reviews about Primotech Energy Solutions Pvt Ltd.
and finding out areas of improvements.
 Finding out its competitors and Studying the strategy followed by them
 Finding out various social handles that could be effectively exploited to
increase engagement and develop social tie-ups.
 Draft out a plan of action
Result that could be achieved-
If we carefully follow each and every step, we would develop social presence of our
organisation and help to grow our business.

5. Presence of Primotech Energy Solutions Pvt. Ltd. On Social Media
Critical Analysis of Social presence of Primotech Energy Solutions Pvt. Ltd.-
a. The analysis of online presence of any company starts with its own
website. The website of Primotech Energy Solutions Pvt. Ltd. Was
created on 13th March 2013 and has been updated only 26 times as on
date. The page load time was 2.288 seconds which was a good thing
but the page had only a limited set of keywords and there was not a
single keyword that could define it in the search results as there was no
mention of any of its products or work like solar, LED etc. The webpage
was quite good and in spite of large amount of pictures the page size
was not very big, hence faster the load time.
Our take-aways- We should focus more on incorporating more number
of keywords related to the field of work like Solar, LED, Solar Water-
Heater, rooftop.
b. The Facebook page of Primotech Energy Solutions has about 381
people who like it and about 377 people following it. The posts were
quite dominant in the initial phase of its creation but now it has stopped
posting with the last post being of 2014 which is approximately 3 years
back. The Facebook page lacks content and has limited number of
pictures. Hence, we can work upon to increase the number of posts
and build engagement.
c. The LinkedIn page of Primotech Energy Solutions Pvt. Ltd. has only 27
followers and lacks content in all forms be it posts, information, pictures
and/or videos. LinkedIn is one of the major areas where we can work
upon.
d. Primotech Energy joined Twitter on March 21, 2013 but has only 5
followers till date with no regular tweets. Regular Tweets will help
increase the number of followers and hence more awareness about the
company and the products.

6. SEGMENTATION, TARGETING AND POSITIONING
By segmentation and targeting, we come across these following target groups: -
 Colleges and Institutes- They are the major areas which can be of utmost
importance to us as they are the ones that need constant limited amount of
power and mostly during daytime which are the USP of our products. The
institutes would be a major source of our business. Hence, we should
approach them with our plan and discuss with them how our project could
help them reduce their electricity expenditure.
 Residential Buildings and Industries- Our solar light solutions and solar
water heaters would be the major products that would be in demand by them.
 Government Initiatives and Agricultural lands- The Led street lights would
be the major products in these segments.
Positioning- We would project ourselves as the best solution to all energy and
lighting problems as our services would be the best in the industry as we treat our
customers with utmost care. We listen patiently listen to them, understand their
requirements and present to them the most effective cost-friendly solution in the best
of time.
If we consider our marketing mix: -
 Product- our product is the top in class service and product quality, we
provide in terms of solar energy solutions in various domains such as solar
roof-top, solar water heater and solar lighting solutions.
 Price- We would provide the best possible solutions with the most optimum
pricing as per industry standards.
 Promotion- We would make various promotional literature as in information
of various trends and latest happenings in the field of solar technologies. Our
content would basically revolve around what all we have done till now for our
clients in the field and what is our methodology. We would conduct various
seminars in colleges and institutes and tell various people about our work.

7. How to enhance Social Media Presence
As far as social media is concerned, we would create a blog which would contain
relevant articles about the fields such that the reader on the other side can know
what all is happening in the area of Solar Lighting and energy technologies. Place
the blog prominently on your website, containing information you wish to convey to
site visitors that’s too extensive for a short advertisement.
We could communicate with our customers via an email newsletter. Create a link on
the website allowing visitors to sign up for email notices, newsletters and ads
through their email. Collect the email signups and add them to a mailing list. Keep
mailings rare, though, about two to four times a month, to avoid spamming and
losing customers' interest.
We would promote our blog on LinkedIn and Facebook and on Twitter. Our
employees could post on various articles where information about Solar is written
and name our company in the comments such that the reader could be directed to
our landing page which would contain additional information about the topic. This
page would also consist of a real- time query resolver tool (like How may I help you?)
that would always be ready to resolve all the doubts of the people while in office
hours or otherwise the query could be reported and when back in action, the query
could be resolved. Also, we would promote our blog on LinkedIn as it the best
available option to get in touch of representatives of various companies and builders.
Our campaigns would be high in Info-Graphic content with lot of designing in terms
of quality and creativity like playing with Solar, Solar can do anything where we could
make people aware of how Solar Energy Solutions could bring about a total change
in their lives and also attract people to implement this to reduce their electricity bills
and move towards to a greener future.
The frequency could be about 7 posts per week on Facebook where we would tell
about various work we are doing in the field. Also, some campaigns could tell that we
did this for this company and now they have achieved this. Even you can do this with
us. We could even promote our employees along with their educational background
and achievements on Facebook. We could even present a virtual tour of our
company on our website and on Facebook. We could include testimonials from the
clients and employees. We would look forward to a long term relation with the clients

8. such that we be perceived as their only option with the best quality products in the
most optimal price.
On LinkedIn, we could do with 10 posts per week where we share different aspects
of Solar Energy Solutions and give information about the work we do and how we
do. We can even promote our blog on LinkedIn. The information about our link ups
with top players can also be advertised along with the information of successful
completion of projects in the field and some testimonials from customers.
On YouTube, we can present about 2 videos a month sharing experiences of
working for and with company by both clients and employees. We could even share
some videos of the whole process of installation of solar panels and manufacturing
of electricity. Even the technical process can also be discussed and made the
viewers aware of it.
Our ad campaigns would be consisting of an easy solution of all the solar lighting
and energy solutions work of our company with a worker diligently working on a
laptop and listening to the client who is also sitting with him. By clicking on this, the
user directly comes to the landing page where we tell them about our work and what
is the methodology we apply for doing the work.