This PDF file is the AXIS visual portfolio. It shows the broad range of work that we do and the way we approach supporting our clients with strong visual branding.

3. Serious Play for Serious Business
Branding
Corporate Identity / Logos
Corporate Communications
Packaging
Trade show Displays
Web design
Email marketing
Advertising
Etc.
If you don’t see it here, ask.

4. AXIS visual
www.axisvisual.com
office@xisvisual.com
610-527-0332

5. Contents
Introduction 1
Logo Design 2
Off-Screen Design 14
On-Screen Design 60
Advertising 86
Miscellaneous 96

6. W e could start here by launching into
a deep philosophy of the “whys”
and “hows” of the visual design industry, its
history and its future and the value of effective
design. But simply put, you and most people
who are in a position to buy just about any-
thing, are being exposed to visuals, imagery
and marketing messages at an increasing
pace. Just look at the amount of material that
comes through your mail, your e-mail, your
television and in almost every direction you
look. So, if you have a product or service that
you want to deliver to an audience, how do
you make it stand out from the rising tide of
other material?
At AXIS visual, that is precisely what we
do. Through solid knowledge of how to get
things done mixed with creative thinking, new
and innovative solutions become reality. But,
experiencing how a creative firm works and
thinks is kind of like learning to ride a bicycle.
You can read about it for weeks but you won’t
know what it is like to ride it until you get on
one and go. And only then, will you feel the
wind through your hair.
William Milnazik
Problem Solver #1
1

7. Logo Design
2

8. Creating a logo or identity for a company, product or event is one of the simplest, yet most complicated
graphical problems. A logo has to have a “feel” that is correct for the client, the product and the customer base,
in addition to having a fresh excitement that draws the viewer in to explore it further. A logo or identity is often
the “front door” for a company’s brand. There is a fine line between the obvious (overused imagery or styles)
and the obscure (misunderstood symbolism). Finding that balance in a strong,simple graphic is the goal.
3

9. 4 Logo | Business management areas

10. ®
O PA Q U E P O LY M E R S
L o g o | Machine tools Logo | Gourmet food market
L o g o | Healthy deserts Logo | Color enhancer for paint & makeup 5

11. 6 L o g o | Internet service company Logo | Cigar company

12. L o g o | Audio company Logo | Building management 7

13. 8 Logo | Golf resort development

14. Logo | Model & media mgt.
L o g o | Uniform manufacturing Logo | Audio equipment 9

15. 2
10 L o g o | Bathroom furniture line Logo | Health care provider

16. L o g o | Marketing strategy Logo | Homeless shelter 11

17. Logo | Plasma donation campaign
12 Logo | Caviar (reads upside-down)

18. Logo | Software development
Logo | Travel incentive program 13

19. Off-Screen Design
Working with off-screen media requires two specific disciplines, first, the knowledge of how to produce projects
accurately and efficiently including the understanding of how the printing process works. Second, it requires the
ability to look at the world through the eyes of the audience and then create a printed experience that is exciting,
educating, inspiring, motivating, or maybe “all of the above.” Printed information leads the reader through its
contents in a linear path and as a result, like a movie, it controls the pacing and order of the details.
14

20. 15

21. P ro j e c t | Promotional brochure,
Stationery, web site,
PowerPoint and CD
B u s i n e s s | S o f t w a re d e v e l o p m e n t
S i z e | v a r i o u s
16

22. P ro j ect | Event theme, invitation & materials
B u s i n ess | Paper distributor
S ize | various
17

23. Project | Promotional poster and invitation
for educational event
Business | Pharmaceutical (MS treatment)
Size | various
18

24. Project | Promotional brochure and
webs site designs
for educational event
and training
Client | harmaceutical (MS health care)
P
Size | various

25. 20

26. Project | Promotional materials
Business | Loud speaker company
Size | various
21

27. Project | Call for entries
Business | Responsible development in PA
Size | 11 x 35 inches
22

28. P ro j e c t | Promotional pamphlet Project | Promotional pamphlet
B u s i n e s s | E x t e r i o r b u i l d i n g re p air Business | Financial management
S i z e | 4 x 9 i n c h e s Size | 4 x 9 inches
23

29. 24

30. P roject | Promotional materials
B u s i ness | Architectural staffing company
Size | various
25

31. Project | Promotional brochure
Business | Bathroom furniture
Size | 8 x 11 inches
Project | Pamphlets
Business | Bathroom furniture
26 Size | 4 x 9 inches

33. 28

34. P ro j e c t | P a p e r p ro m o t i o n ( p a p e r s f o r annual reports)
B u s i n e s s | P re m i u m p r i n t i n g p a p e r s
S i z e | 7 . 5 x 1 1 i n c h e s
29

35. Project | Identity and poster for cigar store
Business | igar company
C
Size | 18 x 30 inches
30

36. Project | Additional materials for cigar store
Business | igar company
C
Size | various
31

37. 32

38. P ro j e c t | D i re c t m a i l c a mpaign (Covers on left, open on right)
B u s i n e s s | I n c e n t i v e m a r k eting company
S i z e | 8 . 5 x 4 ( o p e n s to 34 x 4 inches)
33

39. Project | CD packaging
Business | usic
M
34

40. Project | Holiday card
Business | raphic marketing
G
Size | 9 x 9 (open)
35

41. P ro j e c t | D i re c t m a i l s e r i e s
B u s i n e s s | B u s i n e s s c o a c h i n g
S i z e | 1 1 x 5 i n c h e s
36

42. Project | Event invitation poster
Business | rt Directors Club of Philadelphia
A
Size | 18 x 24 inches
37

43. 38

44. P ro j e c t | M a g a z i n e d e s i g n ,
c o v e r a n d
s a m p l e s p re a d s
B u s i n e s s | E n v i s i o n m a g a z i n e
S i z e | 8 . 5 x 1 1 i n c h e s

45. 40

46. P ro j e c t | M a g a z i n e d e s i g n
S a m p l e s p re a d s
B u s i n e s s | E n v i s i o n m a g a z i n e
S i z e | 8 . 5 x 1 1 i n c h e s

47. 42

48. P ro j e c t | C a l e n d a r
B u s i n e s s | l l u s t r a t i o n re p re s e n t a t i ve
I
S i z e | 1 1 x 2 2 i n c h e s
43

49. 44

50. Project | Direct mail
Business | ustom created databases
C
Size | 30 x 4.25 inches
45

51. Project | Paper promotion
Business | aper company
P
Size | 11 x 5.5 inches
Binding | Threaded rod with rubber band
Opens on diagonal fold
46

52. 47

53. Project | Newsletters
Business | ravel incentive program
T
Size | 8.5 x 11 inches
48

54. 49

55. 50

56. P ro j e c t | L a b el & shelf identification system
B u s i n e s s | l u mbing products
P
S i z e | Va r i ous

57. Project | Promotional brochure,
Poster and label
Business | lasma donation campaign
P
Size | various
52

59. Project | Annual reports
Business | ohm and Haas, Atlantic Energy
R
Size | 8.5 x 11 inches
54

60. 55

61. P ro j e c t | Pro m o t i o n a l b ro c h u re
B u s i n e s s | e t i re m e n t p l a n n i n g
R
S i z e | 5 x 7 . 5 i n c h e s
56

62. Project | Promotional brochure
Main illustrations
Business | etirement planning
R

63. 58

64. P ro j e c t | 3 0 y e a r c o m m e m o r a t ive book
B u s i n e s s | n g i n e e r i n g & q u a r r y company
E
S i z e | 1 3 x 1 0 i n c h e s
59

65. On-Screen Design
60
I

66. Design for the Web requires some of the same disciplines as print design, as well as some additional ones.
The Web as an information delivery, purchasing avenue or entertainment format opens the door to many
different possibilities. With the control in the hands of the viewer as to how they travel through the information,
the design of a Web presence needs to direct the viewer, focus on higher level information, allow deeper
research and use technology to reinforce the key company messages without creating overly active or busy sites.
61

67. P ro j e c t | I n t e rg e n w e b s i t e
B u s i n e s s | C o m m u n i t y m e d i c a l s e r v i c e s
62

68. 63

69. Project | Impact web site
Business | Loud speaker mfr.
64

70. 65

71. Project | Markitects web site
Business | Marketing & PR
66

72. 67

73. Project | Phoenixville Cultural Alliance web site
Business | Community building
68

74. 69

75. Project | Lonni Rossi web site
Business | Fabric design

76. 71

77. Project | White Tiger web site
Business | Marketing agency
72

79. 74

80. Project | AP3C web site
Business | Architecture
75

81. P ro j e c t | Te r n a r y S o f t w a re w e b s i t e
B u s i n e s s | S o f t w a re d e v e l o p m e n t
76

82. P ro j e c t | S t r a t o s w e b s i t e
B u s i n e s s | A d v e r t i s i n g a g e n c y

83. P ro j e c t | G o A m a z o n w eb site
B u s i n e s s | Tr a v e l i n c e n t ive to the Amazon
78

84. 79

85. Project | TEH Architects web site
Business | Architecture
80

86. P ro j e c t | Ve l o c e w e b s i t e
B u s i n e s s | A u d i o e q u i p m e n t
81

87. Project | Fort Hill Systems web site
Business | Business system & network mgt.
82

88. 83

89. P ro j e c t | A X I S v i s u a l F l a s h p ro m o t i o n
B u s i n e s s | G r a p h i c m a r k e t i n g
P a g e | C on s e c u t i v e p a g e s o f p ro m o t i o n
84

90. 85

91. Advertising
Advertising needs to accomplish a number of things in a short amount of time. One, it has to grab the attention of the
reader. Two, it needs to deliver a concept, usually focusing on a benefit to the reader. Three, it needs to encourage
the reader to act, usually buying something or contacting a company. All these things can be done with design
styles, conceptual imagery, humor or industry-related content. The personality of an ad should be determined by
the company’s brand, the specific product being sold and the target audience.
86

92. S
87

93. P ro j e c t | 4 p a g e a d i n s e r t
B u s i n e s s | a p e r c o m p a n y
P

94. P ro j e c t | A d f o r f l o o r p o l i sh chemistry
B u s i n e s s | C h e m i c a l
89

95. Project | Ad series for pharmaceutical
Business | Drug to prevent bruising
after surgery
90

96. P ro j e c t | A d f o r f l o o r p o l i s h c hemistry
B u s i n e s s | C h e m i c a l
Project | Ad
Business | Chemistry for paper
91

97. P ro j e c t | Ad c a m p a i g n p ro p o s a l ( v a r i o u s concepts)
B u s i n e s s | a r t i n G u i t a r
M
92

98. 93

99. 94

100. P ro j e c t | A d c a m p a i g n
B u s i n e s s | a rg e t e d m a r k e t i n g c o mpany
T
95

101. Miscellaneous
Creative drive comes in many forms. There are people doing brilliant work in architecture, mural painting, fabric art
and performance. Our focus is applying creativity to business communications. But, creativity sometimes falls outside
the typical business areas of marketing. This area of the portfolio is a “catch all,” a place to show a few additional
creative directions that may be of interest. Following a general philosophy that “I want to design everything”, here
are some additional things to browse through.
William Milnazik
96

102. 97

103. Project | Wall designs
Business | omcast Universit y
C
Size | 50 x 9 feet
P ro j e c t | S h a m p o o p a c k a g e concepts
B u s i n e s s | o m e p ro d u c t s
H
98

104. P ro j e c t | P h o e n i x d e s i g n
B u s i n e s s | i t y o f P h o e n i x v i lle
C
S i z e | 2 8 f e e t t a l l
P u r p o s e | To b e b u r n e d a t
t h e e n d o f a f e s t i val
99

105. Project | Imaging agent
Business | harmaceuticals
P
Pro j e c t | I l l u s t r a t i o n
Busi n e s s | l o b a l b u s i n e s s m g t .
G
Project | Speaker designs
Business | udio Industry
A
100

106. P ro j e c t | e c re a t i o n a l P h o t o g r aphy
R
I m a g e | A rc h , Va l l e y F o rg e P ark
Project | umpkin carving
P
Event | Doylestown pumpkin carving contest
101

107. Thank you for looking through the work
of AXIS visual.
As a creative resource for business, we have
the responsibility to our clients to deliver
creative solutions for their promotional chal-
lenges. Our goal is to have AXIS visual exist
as a team member with our clients. To help the
client exceed their expectations, make them
stand out among their competitors and to in-
corporate “creative problem solving” into their
advertising and marketing processes, resulting
in success for both their business and ours.
We strive to build a business that companies
are drawn towards as a valued and enjoy-
able source for their creative needs.
William Milnazik
Problem Solver #1
www.axisvisual.com
102