Wrapped looks at how brands are managing, creating and producing great packaging. Wrapped discusses unique design techniques such as 3D and testing packaging with virtual reality--in addition to more mundane elements such as efficiency, GMP compliance and SKU proliferation.
Esko Wrapped #01 -- Brand Impact through Efficient Packaging
1. Wrapped #01Brand Impact through Efficient Packaging
TIME TO LOSE
some SKUs?
Give your package an
EXTRA DIMENSION
Perfect
your process!
POWERED BY ESKO
HOW TO
CREATE CLEARER
COMMUNICATIONS
for the good of
your brands
2. Contents#01
6
14
10
Give your package
an extra dimension
Success in numbers Wrapped up in art
4 Time to lose some SKUs?
6 Give your package
an extra dimension
10 Success in numbers
12 The science of compliance
14 Wrapped up in art
18 One Question, Two Views
20 Straight talking
24 Success in numbers
26 Perfect your process!
2 | WRAPPED
3. From the Editor
Colophon WRAPPED From Esko is Esko-Graphics’ external
newsletter. It is published twice a year and is distributed
free of charge. All content, illustrations and supplements are
copyright of Esko-Graphics and all brand names and images
belong to their respective owners. For a free subscription and
for all inquiries on this newsletter, contact info.eur@esko.com
26
Packaging for 9 out of 10 major
brands is produced by Esko
customers. This means that every
visit to a grocery store worldwide
is a journey into an Esko demo
room. For decades now Esko
helps brands, designers, pre-
media companies and printers/
converters to manage, create and
produce great packaging. This
leadership position also gives us
the responsibility to look at the
bigger picture.
In the ever growing complexity of
our world, digital and physical
communication must converge
to one unified brand message to
consumers. Developing packaging
that fulfills this mission requires
control over assets, processes and
production.
Esko is continually working to
provide this support while keeping
an eye on what will be needed
in the future. “Wrapped” is a
reflection of that focus, touching
upon a series of different topics in
that domain.
THE ESKO-TEAM
20
Perfect
your process
Straight talking
WRAPPED | 3
4. Time to lose
some
SKUs?
Consumers want a wide choice –
but don’t let your SKUs get out of control
Does it feel as though the number
of stock keeping units (SKUs) in
your organization is out of control?
You could try to reduce the
number… but evidence suggests
you’ll be swimming against the tide.
4 | WRAPPED
5. C
urrent trends in packaging – such
as the need to provide consum-
ers with on-the-go versions of their
products and the move towards personal-
ized and sharable packaging – are making
(SKU) proliferation an even bigger issue.
“These days, every project is a ‘special
event’,” says Kevin Karstedt of Karstedt
Partners, a consultancy focusing on help-
ing those in the packaging supply chain to
get products to market more effectively.
“From line extensions to co-branded pro-
motions, design teams are touching many
more SKUs than they did just a few years
ago and the time in which they have to
make a project happen is shorter too.”
This dynamic affects everybody, not just
big brands. “Even the regional and local
brands, who are increasingly competing
with the national brands, are changing
their packaging more often”, says Karstedt
“and these second and third tier brands
represent a growing volume of products
on shelves and on websites.”
An issue from food to pharma
Data from an InfoTrends study (to the
right) shows that there is a growth in the
SKU refresh rate across all industries.
While the customer goods and electron-
ics sector has the largest percentage
of respondents saying their SKU rate is
‘rapidly growing’, it is the pharmaceutical
sector that has the largest percentage
who say the rate is either rapidly or
moderately growing.
This is perhaps unsurprising. With weak-
ening pipelines and regulatory pressure,
pharmaceutical and life sciences compa-
nies are looking to make the most out of
their current assets, launching as many
product variants in as many markets as
possible.
All of which means there are significantly
more projects churning through the pack-
aging and artwork process, increasing risk
of error and causing huge pressure on the
entire supply chain.
What’s the solution?
Digital packaging management systems
can help to bring control, quality and
visibility to packaging and labelling pro-
cesses, making the creation of additional
SKUs more straightforward.
In addition, designing packaging and
POP displays directly in 3D allows a lot
of freedom. Designers add graphics and
test a wide range of substrates, print-
ing and finishing effects in real-time. Not
only is it easier to test ideas and get new
and updated SKU designs ready faster;
it’s also possible to spot design mistakes
early in the process. ❚
● Rapidly growing
● Moderately growing
● Slightly growing
● Flat
● Declining
● Don’t know
Source: The Future of Digital Packaging
Workflows, Info Trends, 2015
PHARMA & MED
10.3
41
17.9
17.9
10.3
IN %
FOOD & BEVERAGE
10.17.6
27.8
31.6
20.3
IN %
HEALTH & BEAUTY
8.7
34.8
39.1
13
IN %
CUSTOMER GOODS
& ELECTRONICS
14.3
17.9
50
10.7
7.1
IN %
SKU numbers are growing across all sectors
WRAPPED | 5
7. Developing packaging mockups and
prototypes, sending them out for
approvals, and then making the required
adjustments can take a painstakingly
long time.
But if packaging can be designed and
viewed in 3D and shared virtually
across the supply chain, the design
errors go down and speed to market is
drastically increased.
Give your
package an
extra
dimension
WRAPPED | 7
8. GIVE YOUR PACKAGE AN EXTRA DIMENSION
What can 3D design software do?
3D software essentially allows packaging
design professionals to work in a 3D envi-
ronment. They can take a virtual image – a
3D representation of the product – and
design the package around it, choosing
what materials, print and decorations
to use.
There is no more need to manually cut,
fold and glue print-outs because you see
a very accurate 3D depiction of the pack-
age on the screen. Users of 3D design
software claim they work faster and more
creatively.
“The beauty of this is that we can take a
box and make it interactive. Instead of
printing and testing designs again and
again to see if they work in 3D, we can
adapt the design to the drawing in 3D and
see if it works,” says Jack Hinkel, executive
director of implementation at Interbrand,
one of the world’s largest brand consul-
tancies. “It’s an easy step to convert the
design to a live, interactive file. I can take
any blueprint and identify what is a cut
and a fold,” he adds.
And crucially, the artwork they deliver is
technically more correct. Artwork profes-
sionals can very easily identify errors and
potential issues during the early design
stages. This saves considerable time and
reduces waste, ensuring that designs
aren’t compromised during production.
A collaborative and enjoyable
experience
Reviewing packaging in 3D speeds the
process as it is a hyper-realistic rendi-
tion of what will be on the shelf. Users
can view, annotate and compare projects
easily, the tracking tools showing who,
See your product on a virtual shelf
8 | WRAPPED
9. Designing in a 3D environment
when and what the status is of each. In
some systems, multiple users can even
setup a collaboration session connect-
ing everyone. Users work on the same file
with exactly the same view. As comments
are made, all the other users instantly see
the comments and corrections on their
screen, in real time.
See your product
on a virtual shelf!
It is in the store that a product needs to
communicate the brand and attract cus-
tomers. So, what better way to predict
the success of a new design than to visu-
alize it in a store environment, next to its
competition?
Some 3D software with real-time virtual
reality technology can visualize new and
existing products in a store. With these
visuals, all the stakeholders can assess
the shelf appeal upfront. That way they
can make the right design decisions
upfront on color, shape, materials, art-
work and shelf layout.
You can even walk through the aisles
and pick up your items. This experience
can be enhanced even further with
the use of virtual reality headsets to
produce a hyper-realistic 3D experience
of shopping environments and brand
experiences. ❚
Predict the success of a new
design in the virtual store.
WRAPPED | 9
10. Success
PACKAGING MANAGEMENT
SOLUTIONS FOR
CONSUMER PACKAGED
GOODS COMPANIES
in numbers
Esko WebCenter allows us to
keep artwork approval cycles
in line with our production
cycles. Not missing any
important deadlines reduces
both waste and costs.
NICO SCHENK, PACKAGING SPECIALIST
AT VANDEMOORTELE NEDERLAND
Vandemoortele is a leading European food
group that manufactures and sells high-quality
food products, both under its own brands and
under private labels.
To speed up artwork approval cycles and
improve control at the same time, the com-
pany opted for a packaging management
solution.
1,000+
DESIGN CHANGES PER YEAR
in packaging handled by Vandemoortele, meaning the
company needs to be in perfect control of its artwork,
data and workflow at all times
450
PEOPLE USE WEBCENTER
as a routine part of their work, including the external
suppliers such as repro houses or printers
13
WEEKS
MAXIMUM
that Vandemoortele
allow for their planning
schedule. By ordering
at exactly the right
moment, they can
minimize any under- or
overstocking and save
waste and costs
0
DEADLINES
MISSED
with Esko WebCenter
allowing Vandermoortele
to keep approval cycles
for the necessary
changes in artwork
in line with
production cycles
10 | WRAPPED
11. Packaging management solutions can help to manage
packaging pre-production specifications, content, graphics
and artwork files for review and approval in a compliant
and secure way.
Here we look at the success in numbers of two consumer
companies – Kärcher and Vandemoortele – who have
utilized a leading packaging management solution to
improve their packaging production processes.
The WebCenter functions
are ideal for various creative
workflows. But the principle
is always the same –
documents are collected,
processed internally or
externally, approved and then
archived. The adaptability of
WebCenter is ideal for us.
TITUS HELMKE,
HEAD OF THE PACKAGING DESIGN TEAM
140
INTERNAL AND EXTERNAL PEOPLE
at Kärcher working with WebCenter
1,800
DIFFERENT PACKAGING PRODUCTS
including boxes, labels and POS displays,
managed by the team each year
60-70%
OF THE TIME
is used to take to com-
plete projects, thanks
to a range of factors
including standardized
design briefs, sample
forms and die-cut tem-
plates, which can be
scheduled, edited and
sent to other people via
the software
6
MONTHS
to completely
roll-out the packaging
management solution
in the company,
including user training
Kärcher is the world’s leading supplier
of cleaning solutions and manufacturer of
cleaning equipment such as high-pressure
cleaners and steam cleaners.
The packaging workflows enabled through a
packaging management solution are saving
the company valuable time and money.
WRAPPED | 11
12. As pharmaceutical and life sciences companies
come under ever-greater regulatory scrutiny,
the biggest concern around packaging
and artwork is compliance. All labelling for
packaging needs to be in compliance with local
regulatory requirements and current Good
Manufacturing Practice (GMP) guidelines and
principles to avoid any safety issues.
Keeping your compliance
record in good health
GMP guidelines – which are overseen by
regulatory agencies all over the world –
require that highly regulated companies
use software that is validatable (often
referred to as ‘GMP compliant’), spe-
cifically against regulations set out both
by the FDA’s governing electronic sys-
tems known as FDA 21 CFR Part 11 and
the European Commission’s Annex 11
guidelines.
“The whole operation is a highly regulated
and GMP sensitive operation, and that is
where one of the challenges around art-
work comes in,” said Andrew Love, pack-
aging and artwork management strate-
gist and VP at Be4ward Ltd. “The people
in manufacturing and supply operation
understand GMP very well because they
live in that world all the time. However,
if you think of the external distributors
who market your product, do they all
have a thorough understanding of GMP?
As you move out of manufacturing and
through regulatory and into commercial,
the familiarity with GMP can reduce.”
Control = compliance
WebCenter – Esko’s packaging manage-
ment solution – is designed to meet the
requirements of the FDA and European
Commission guidelines and has been
The science
of compliance
12 | WRAPPED
13. As you move out of
manufacturing and
through regulatory and
into commercial, the
familiarity with GMP
can reduce.
ANDREW LOVE
developed according to GAMP5 (Good
Automated Manufacturing Practices)
guidelines with all the necessary techni-
cal controls in place to ensure it is fully
validatable.
This includes ERES (Electronic Records,
Electronic Signatures) and full audit
trail capability. This provides the peace
of mind that the software will perform
according to specific requirements and
will significantly reduce levels of resource
and effort involved in validation and
verification.
“I always come back to the main business
case. It is the one around compliance,
and there is a whole series of compliance
benefits that these systems bring, so you
have a thorough control of you process,”
says Love. ❚
GMP
Good manufacturing practices (GMP) are the
practices required in order to conform to the
guidelines recommended by agencies that con-
trol authorization and licensing for manufac-
ture and sale of food, drug products, and active
pharmaceutical products. These guidelines
provide minimum requirements that a pharma-
ceutical or a food product manufacturer must
meet to assure that the products are of high
quality and do not pose any risk to the con-
sumer or public.
Annex 11
An addition to the GMP guidelines in the EU,
focussing on computerized systems. This
annex was added specifically to regulate the
increased use of computerized systems and
the increased complexity of these systems.
21 CFR Part 11
21 CFR Part 11 broadly covers the same topic
as Annex 11, but for the United States. The
Code of Federal Regulations (CFR) is the codifi-
cation of the general and permanent rules and
regulations published by the executive depart-
ments and agencies of the federal government
of the United States. Title 21 is the portion of
the Code of Federal Regulations that governs
food and drugs within the United States. Part
11 covers all regulations on electronic records
and electronic signatures.
ERES
Electronic Records and Electronic Signatures
(see 21 CFR Part 11)
GAMP5
GAMP (Good automated manufacturing prac-
tice) was founded to deal with the evolving U.S.
Food and Drug Administration (FDA) expecta-
tions for good manufacturing practice (GMP)
compliance of manufacturing and related sys-
tems. The last major revision (GAMP5) was
released in February 2008. It is now a recog-
nized good practice worldwide.
EASY AS GMP
a quick guide to acronyms
WRAPPED | 13
15. Wrapped up
inartChristo and Jeanne-Claude have developed a unique
form of avant-garde art known as empaquetage –
which means packaging or wrapping of objects.
As one of the latest contemporary art movements,
it is essentially a transitory art form exclusively done
for reasons of aesthetics.
For both artists, the nomadic quality of their packaging
projects was crucial. Christo described it elegantly
as “Things in transition, airy, passing through“.
The artists initiated a radical departure from
the belief in the immortality of art.
WRAPPED | 15
16. The light and soft
wrapped Reichstag
reflects the modern
new Germany.
Christo had the idea of a wrapped Reichstag,
using the tents used by nomadic tribesmen: quickly
erected and quickly removed. He even reflected on
the transience of life itself: “It is a kind of naiveté and
arrogance to think that this thing stays for eternity.
All these projects have this strong dimension of
missing; they will go away, like our childhood, our life.
However, they create a tremendous intensity when
they are there for a few days only“.
The Reichstag, Berlin, Germany, 1995
1,076,000 ft² (100,000 m²) of thick woven
polypropylene fabric and nearly 10 miles (16 km)
of blue polypropylene rope were used for
the wrapping of the Reichstag.
Christo and Jeanne-Claude
WRAPPED UP IN ART
16 | WRAPPED
17. Pont Neuf, Paris, France, 1985
A silk-like stone colored fabric
wraps the oldest bridge in Paris.
Softening the imposing Reichstag
The architecture of the Reichstag sym-
bolizes Prussian hardness, a stone-built
belief in immortality: the imposing old
Germany as it was. In contrast, the light
and soft wrapped version reflects the
modern new Germany.
Impressed by the immediate success
of the spectacle with the public, the
German government desperately wanted
to extend the project. No exceptions:
the artists refused and the Reichstag was
unwrapped after just two weeks.
Packaging the Pont Neuf
Gift-wrapping the Pont Neuf has been
the most sculptural of Christos work.
A tremendous amount of shiny fabric,
glowing like golden sand, softened and
sculptured the ancient bridge to a group
of draped statues. “Pont Neuf is the busi-
est public work I´ve ever done,” says
Christo. “Exposed as it is to traffic both
above and below.”
Walking on water
The icy blue waters of Lake Iseo are
circled by green mountains. In the dark
blue water of the lake sits Monte Isola,
the tallest mountain island in Europe.
“Two thousand people live on it. And to
go to the mainland, they have no bridge,”
says Christo. A problem, which has been
solved by the artist, at least for a short
period. “For 16 days,” he says, “they will
walk on the water!”
From June 18 to July 3, 2016, Christo
reimagined Italy’s Lake Iseo. Probably
nobody would have thought that the nat-
ural beauty of this landscape could be
enhanced. But the impact of the sculp-
ture with its shimmering yellow Floating
Piers was overwhelming. An astonishing
Lake Iseo, Italy, 1996
The island of San Paolo framed by
the bright yellow fabric of the Floating Piers.
technology, composed of 220,000 large
plastic cubes, 220,000 matching screws,
and 190 five-ton anchors created a
5,5 kilometers long and 16 meters wide
floating pier. It links Monte Isola to the
mainland and to the even smaller Island
San Paolo. The saffron colored walkway
has attracted over one million visitors and
created a boom in tourism in the small
town of Sulzano over 15 days.
But, sticking to their central philosophy,
after this tremendous success, all the
floating piers have been removed and
the glossy fabric rolled away. ❚
WRAPPED | 17
18. Today more and more brands use online solutions to
take control of their packaging, from design to production.
Some of the reasons are to manage regulatory content,
keep track of valuable assets, both digital and physical,
and to streamline their multi-channel marketing efforts.
We asked two experts in the field the main reasons for
adopting an online digital asset workflow solution.
Two Views
One Question,
Online solutions can be used on the move
18 | WRAPPED
19. Control, which just
has so many tentacles
to it. Control means
cost reduction, control
means the lack of mis-
takes, control means
consistency in the way
my product looks on
the shelf, control means
‘I can distribute my
product through any
channel that I choose
because I have it set up correctly. I can
sell this through the internet, I can have
it delivered by UPS directly to the per-
son’s home, I can sell it on store shelves,
I can sell it at flea markets, I can sell
it anywhere’.
Control is the over-reaching
component that everything is
predicated off, so control might
sound simple but everything toggles off
of control. If you have control, you have
everything at your fingertips, you have all
the benefits.
What gives you that control is the visibility
of what you are working on, of each and
every process that you are trying to con-
trol. Visibility is what gives you the control.
Visibility and control give you consistency,
safety and accountability. ❚
Andrew Love, MEng
CEng MBA, VP Capability
Development, Be4ward
Kevin Karstedt,
Chief Executive
Officer, Karstedt
Partners, LLC
Why do brands today adopt
an online digital asset
workflow solution?
Three examples that I would
pull out where electronic sys-
tems help is, first of all you
can improve visibility of what is
happening with artwork changes in
the system. People can see upfront
what work is heading towards
them, and when it is going to hit
their desk. They can plan their
time better.
The second thing is, currently the
risk of document version error is
extremely high because you have
bits of paper flying around all over
the place. By having
your document man-
agement working in
a closed loop system,
it means that you are
more confident that
everybody is looking
at the right version at
the right time.
Then I think the third thing is the
online proofreading tools that have
become available over the last
few years. They take out a lot of
human error. ❚
WRAPPED | 19
20. Straight
Humans are social creatures, hardwired for
communication. Why then do we find so many
barriers to working well together?
One mistake companies make is isolating
their teams, says Nicky Gallagher, Director of
Resourcing at HarknessKennett. 1
“Working in silos is never good for an
organization,” she says. “Knowledge sharing
is key. Getting employees to ‘see the point’
of knowledge sharing can be harder.”
How to create
clearer communications
for the good of
your brands.
talking
(1) Director of Resourcing with internal communications consultancy
at HarknessKennett, http://www.harknesskennett.com/
20 | WRAPPED
21. Work on your storytelling techniques
WRAPPED | 21
22. The importance of storytelling
Communicating ‘the point’ can prove
a real barrier for brand guardians and
affects challenges like taking new prod-
ucts to market. So how do you convince
your company of the need to change?
Gallagher says, “You need to work on your
‘storytelling’ techniques – show your orga-
nization what the future could look like
if they all worked together to a common
goal – and what it might look like if they
don’t. Creating a common understanding
of existing behaviors, the causes of them
and the likely outcomes of these behav-
iors will be critical in terms of bringing
about change.”
A genuine two-way dialogue
At the heart of most important commu-
nication is a respect for and understand-
ing of the nuances of dialogue, of two-way
conversation. Negotiation advisor Michael
Cook believes organizations must develop
a culture that understands how relation-
ships influence work.
“People like to be heard,” he says. “Listen-
ing to someone’s views does not equate
to agreeing to them but acknowledging
that they – the views – exist. Understand-
ing why they exist allows more chance to
alter perceptions or change opinions.”
This can also be true of brands, which
might come on too strong in public, take
too corporate a stance or fail to engage
and so appear aloof. The public has more
respect for a brand that’s willing to get its
hands dirty, even if opinions differ.
Social media and the speed of online
communications mean that most organi-
zations are beginning to see the invisible
line between internal and external com-
munication disappear.
One voice – but how?
Michael Cook believes that for good nego-
tiation, you must separate the issue from
the person and understand how emo-
tions affect thinking and behavior.
STRAIGHT TALKING
22 | WRAPPED
23. This translates directly to customer ser-
vices. Poor communications processes
can affect a company’s ability to bring
new products to market, as can company
culture issues.
Good communication cannot happen
without the framework that enables it
– this means best-in-class systems for
everything from demand generation
to sales management or from artwork
approval to pressing go on a global adver-
tising campaign.
Share, listen, understand
In a blog post about conversations, Arne
van Oosterom, founder of DesignThinkers
Academy, asserts companies must “share,
listen and understand what is relevant
and real value for people. The tools, meth-
odologies, the environment, it is really all
about the conversation, with our custom-
ers, stakeholders, colleagues.”
Van Oosterom’s clients have included
Coca-Cola, L’Oreal and MasterCard.
He adds: “We so desperately need this
skill [with conversation] in our organiza-
tions. What is an organization but a com-
munity, a network of people working
together? How can we not take the time to
pay attention to each other’s ideas, wants
and needs?” ❚
Listen, absorb, respond,
measure, repeat
It is possible to map the cycle
of communication to the design
process.
4 Then, refine and repeat until
your marketing and communica-
tions teams become attendants of
an organic culture, one that under-
stands itself and its relationships
with others.
This will make for better
communications and make
marketers’ and product owners’ lives
more fruitful. As a result, they’ll be
able to spend less time worrying
about company politics and more
time growing their brands and
engaging with customers.
1 Identify your chal-
lenge, defining
your brand culture
from the inside out;
approach it with
empathy, seeing
what works and what
doesn’t.
2 ‘Ideate’ by throwing
ideas at the wall and
seeing which ones
stick.
3 Innovate and test
winning ideas – using
workshops, focus
groups, prototypes or
small real-world tests
– and measure the
results.
THE FORMULA
Listening to someone’s
views does not equate
to agreeing to them but
acknowledging that they
– the views – exist.
MICHAEL COOK
NEGOTIATION ADVISOR
WRAPPED | 23
24. Success
PACKAGING MANAGEMENT
SOLUTIONS FOR
HEALTHCARE AND LIFE
SCIENCES COMPANIES
in numbers
WebCenter provides us
with perfect functionality
for management, with the
potential, flexibility and agility
that other systems on the
market do not process.
AGUSTÍ MERCÈ, PRODUCT OPERATIONS
PLANNING MANAGER
Almirall is a global pharmaceutical company
with its head office in Barcelona, dedicated to
offering medicines and medical equipment.
When the company decided to change its
strategy for managing the packaging produc-
tion process, Esko WebCenter was its solution
of choice.
33DIFFERENT
APPROVAL FLOWS
depending on the
product, which in turn
is multiplied by a similar
number of flows depend-
ing on the country. All are
automated. The system
defines who is authorized
to give approvals on the
basis of defined flows
0MANUAL
ELEMENTS
in the workflow of
Almirall
2x
THE VOLUME
of work since Almirall
began using WebCenter
but with the same
number of people
dealing with the
management processes
300PEOPLE WITHIN
ALMIRALL
use WebCenter as a
routine part of their
work, across medical,
design, quality and
marketing departments,
as well as external design
agencies and partners
1MONTH
OR LESS
to complete processes
which previously took
several months
2,000
PACKAGE
DESIGNS
and 1500 projects
managed by Almirall,
making a packaging
management solution an
indispensable tool
24 | WRAPPED
25. Packaging management solutions can help to manage
packaging pre-production specifications, content, graphics
and artwork files for review and approval in a compliant
and secure way.
Here we look at the success in numbers of two healthcare
companies – Almirall and Ansell – who have utilized a
leading packaging management solutions to improve their
packaging production processes.
With WebCenter, everyone
approving the artwork can
view and annotate the high-
resolution artwork files, even
if they don’t have the software
installed on their PC. This
saves a great deal of time for
our designers because they
no longer need to generate a
separate PDF.
MRS. BEE LEE LIEW, WHO LEADS THE
ANSELL DESIGN AND PRODUCTION TEAM
IN MALAYSIA
50%REDUCTION
in packaging production
time at Ansell through
using WebCenter, which
has facilitated improv-
ing processes, delegat-
ing decision making,
and co-locating RD
and manufacturing staff
10,000SKUS PRODUCED
by the company,
making WebCenter an
indispensable tool
21
DAYS
Ansell is a world leader in providing supe-
rior health and safety protection solutions
that enhance human well-being. Ansell
now uses a packaging management solu-
tion to streamline their global packaging
operations.
in some cases to implement
a change in packaging when in
the past it took 60 or 90 days
30
DAYS
to produce a package with
WebCenter, compared with at
least 60 days previously
WRAPPED | 25
26. Perfect your
Are your packaging artwork
processes up to scratch?
process!
When you consider that your
artwork development and
review process engages
almost every function inside
the company, not to mention
an ever-increasing range of
external stakeholders, it is
likely there are problems or
inefficiencies somewhere
down the line.
Make team coordination a priority
26 | WRAPPED
27. C
oordination between various
teams, whether creative and tech-
nical teams, or traditional packag-
ing teams and digital marketing teams,
can be cumbersome. Use of old ‘manual’
processes such as email for reviews, are
inefficient and prone to errors.
Out of control?
Too many assets stored in too many dif-
ferent places being emailed to too many
people; it can be difficult for companies
to cope. With multiple people working
with multiple documents, companies run
the risk of working off of incorrect or out-
dated information.
For a large global company, developing
artwork is typically a process involving
hundreds of people, in over a hundred
countries, from many different organiza-
tions. To orchestrate all of this activity, the
right combination of business processes,
organization design, information tech-
nology, facilities, and suppliers has to be
managed.
Take back control!
One way to take control is through digital
packaging management systems. These
can bring control, quality and visibility to a
company’s entire packaging and labelling
processes, driving quality, regulatory com-
pliance and security.
Online collaboration tools and virtual
work spaces make it possible to conduct
virtual reviews of artwork and labelling.
Users can review and approve artwork
anywhere, any time, and are alerted when
it is ready for their attention.
“This improves visibility of what is hap-
pening with artwork changes in the
system – people can see upfront what
work is heading towards them and can
plan their time better,” explains Andrew
Love, packaging and artwork manage-
ment strategist and VP at Be4ward Ltd.
“By having your document management
working in a closed loop system, it means
that you are more confident that every-
body is looking at the right version at the
right time.”
Electronic sign-off and a full audit history
ensure transparency and accountability
throughout the process. This online pro-
cess leads to a 60% reduction of hard-
copy proofing and shipping costs and a
25% savings on operator time because of
quality feedback and fewer amendments.
Experience shows that approval
turnaround time is reduced from
weeks to days.
“There’s a whole raft of
improvements to the pro-
cess that putting a digital
solution in can help with,”
says Andrew Love. “It hard-
wires the process and
people have to follow the
process.” ❚
60%
REDUCTION OF HARDCOPY
PROOFING AND SHIPPING COSTS
25%
SAVINGS ON
OPERATOR TIME
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