This document outlines a research project on merging apparel retail with an existing footwear retail brand through a co-design process. The research aims to increase profits by leveraging the brand value and exploring new product categories. The methodology includes situational analysis, consumer research, design implementation, and case studies. Primary and secondary research methods like surveys, interviews and observation are proposed. The expected results are increased sales, brand diversification, and minimized overhead costs through efficient use of retail space. The conclusion is that further action research is needed to identify gaps and propose future directions for the project framework.
The document discusses the importance of international marketing research for companies operating globally. It proposes that thorough research of foreign markets is needed to understand economic, behavioral, and political factors. This helps ensure successful product launches abroad. The authors provide an example of Google struggling in foreign markets like Russia and China due to inadequate attention to cultural differences in marketing. Overall, the document argues that careful market research incorporating local customs and perspectives is vital for global business success.
Muhammad Ali Mufeed has over 10 years of experience in marketing, media, and communications. He holds an MBA in Marketing and a BCS in Technology Innovations. His career has included roles in brand management, marketing, and event planning and management. He has strong research, communication, and creative skills. Currently, he works as an Assistant Brand Manager developing marketing strategies and managing communications.
The FY2017 marketing communications budget outline totals $520,000. It includes funds for a new television commercial ($225,000) to build on the momentum of the prior commercial and further define the university's message. Additional funds are allocated for media buys ($151,500) focused on Oregon and national markets, strategic partnerships ($78,500) with organizations like OPB and the Oregonian to promote faculty research, creative tactics ($20,000) such as faculty podcasts and sponsorships, and research/evaluation ($20,000) to measure the effectiveness of the marketing efforts. The goal is to transition to a largely in-house marketing model while supporting the university's broader communications objectives.
Rosalina revive me marketing showcase 2013Rosalina Pang
Rosalina has over 10 years of experience in business development, marketing, and project management roles in New Zealand and Singapore. She has expertise in strategic planning, brand development, marketing communications, and event management. Rosalina currently works as a business development and marketing contractor in New Zealand. She can be contacted via email or mobile phone.
This document contains a presentation by Susan Saurage-Altenloh on measurement for successful communications and marketing. The presentation discusses the importance of understanding customers and competitors through research in order to develop effective marketing strategies. It provides examples of low-cost tools for gathering both quantitative and qualitative insights from customers, markets, and internal stakeholders. The presentation also outlines metrics for evaluating the performance and effectiveness of marketing programs and discusses common pitfalls to avoid when using metrics.
Webinar: "Data Driven Marketing Research Techniques"Good Rebels
The document discusses various research techniques for data-driven marketing strategies, including both online and offline qualitative and quantitative methods. It describes using surveys, focus groups, customer journey mapping, audience profiling with tools like Global Web Index, social media research, and panel surveys to understand target audiences. The goal is to gain insights into who the audiences are, what they value, and how they interact with brands in order to develop stronger marketing strategies.
Endru Chen has over 10 years of experience in digital/interactive media, project management, and marketing. He co-founded an interactive media company called The Interaction Company, where he led marketing, creative direction, project management, and business development efforts for clients such as Pepsi, HP, Ikea, and government bodies. Prior to that, he worked as a research analyst and founded an events marketing company. He holds a bachelor's degree in business management from Singapore Management University.
This document provides an overview of an international technology service and product development company called IT Labs. It was founded in 2005 in Los Angeles and now has a worldwide presence with over 200 full-time employees and 1,000 external contractors. The company offers a wide range of technology consulting and custom software development services including system architecture, mobile and web apps, analytics, and more. Case studies and solutions are presented for several industries including cosmetics, insurance, telecom, retail, banking, and sports betting.
The document discusses the importance of international marketing research for companies operating globally. It proposes that thorough research of foreign markets is needed to understand economic, behavioral, and political factors. This helps ensure successful product launches abroad. The authors provide an example of Google struggling in foreign markets like Russia and China due to inadequate attention to cultural differences in marketing. Overall, the document argues that careful market research incorporating local customs and perspectives is vital for global business success.
Muhammad Ali Mufeed has over 10 years of experience in marketing, media, and communications. He holds an MBA in Marketing and a BCS in Technology Innovations. His career has included roles in brand management, marketing, and event planning and management. He has strong research, communication, and creative skills. Currently, he works as an Assistant Brand Manager developing marketing strategies and managing communications.
The FY2017 marketing communications budget outline totals $520,000. It includes funds for a new television commercial ($225,000) to build on the momentum of the prior commercial and further define the university's message. Additional funds are allocated for media buys ($151,500) focused on Oregon and national markets, strategic partnerships ($78,500) with organizations like OPB and the Oregonian to promote faculty research, creative tactics ($20,000) such as faculty podcasts and sponsorships, and research/evaluation ($20,000) to measure the effectiveness of the marketing efforts. The goal is to transition to a largely in-house marketing model while supporting the university's broader communications objectives.
Rosalina revive me marketing showcase 2013Rosalina Pang
Rosalina has over 10 years of experience in business development, marketing, and project management roles in New Zealand and Singapore. She has expertise in strategic planning, brand development, marketing communications, and event management. Rosalina currently works as a business development and marketing contractor in New Zealand. She can be contacted via email or mobile phone.
This document contains a presentation by Susan Saurage-Altenloh on measurement for successful communications and marketing. The presentation discusses the importance of understanding customers and competitors through research in order to develop effective marketing strategies. It provides examples of low-cost tools for gathering both quantitative and qualitative insights from customers, markets, and internal stakeholders. The presentation also outlines metrics for evaluating the performance and effectiveness of marketing programs and discusses common pitfalls to avoid when using metrics.
Webinar: "Data Driven Marketing Research Techniques"Good Rebels
The document discusses various research techniques for data-driven marketing strategies, including both online and offline qualitative and quantitative methods. It describes using surveys, focus groups, customer journey mapping, audience profiling with tools like Global Web Index, social media research, and panel surveys to understand target audiences. The goal is to gain insights into who the audiences are, what they value, and how they interact with brands in order to develop stronger marketing strategies.
Endru Chen has over 10 years of experience in digital/interactive media, project management, and marketing. He co-founded an interactive media company called The Interaction Company, where he led marketing, creative direction, project management, and business development efforts for clients such as Pepsi, HP, Ikea, and government bodies. Prior to that, he worked as a research analyst and founded an events marketing company. He holds a bachelor's degree in business management from Singapore Management University.
This document provides an overview of an international technology service and product development company called IT Labs. It was founded in 2005 in Los Angeles and now has a worldwide presence with over 200 full-time employees and 1,000 external contractors. The company offers a wide range of technology consulting and custom software development services including system architecture, mobile and web apps, analytics, and more. Case studies and solutions are presented for several industries including cosmetics, insurance, telecom, retail, banking, and sports betting.
CV of Patricia Cressoni Gomes, Marketing Strategist, with entrepreneur attitude and eager to lead the way.
Check-out my profile, education, experience and skills.
Introduction to baba's methodological approach, tools, case histories, clients
4 research drivers: People & Brands, Digital research, Culture Driven Innovation, Brand Development.
Hello Friends,
This slide will help you to under stand the job roles and responsibilities of project manager at Infosys, skills, and competencies required. and marketing manager roles and responsibilities at hul, what knowledge experience required.
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The document provides details about Tha's portfolio and experience. It includes a summary of 14 projects from 2019 involving analysis, visualization, dashboards, newsletters, and other communications deliverables. It also lists Tha's skills, education, recognition, and work experience at Equifax and United Way developing insights and research strategies.
Olga Tsyba is a UX designer with over 12 years of experience in consumer marketing and product development. She specializes in voice UX and uses her background in research to apply a scientific, human-centered approach to achieve business and design objectives. She has worked in various roles such as innovation manager, marketing manager, and digital learning design manager. She is certified in UX design and has developed prototypes and voice skills for Amazon Alexa.
The document profiles Tyson Ang, who has over 10 years of experience conducting consumer insight research through survey studies and lab experiments. He has designed and taught marketing courses while leading end-to-end research projects. Currently, he is an Assistant Professor of Marketing conducting research on topics like the dynamics of Twitch e-communities and the impact of service failures on brand perceptions. He has published several peer-reviewed articles and presented his work at various conferences.
The document discusses planning a website for a target audience by analyzing survey results from that audience. It provides goals of understanding how an audience can impact a project, considerations when analyzing data, and analyzing a target audience. The target audience for the project is defined as young people aged 18-25. Key areas for analyzing the audience are identified as age, gender, spending power, and interests/hobbies. The document outlines tasks of analyzing a target audience survey by explaining each question result and its impact, and describing considerations like bias, quality, quantity and trust when analyzing survey results.
Intro to market research and IntelligenceYigal Cohen
This document provides an introduction and agenda for a course on international marketing research. It discusses key concepts in research including the differences between strategy and tactics, how to acquire and analyze information to create intelligence, and popular research methodologies and outputs. Case studies are presented on competitive intelligence and market analysis to understand offerings and demand. The appendix covers working with analysts to help marketing, sales and management teams. Overall, the document outlines best practices for using research to inform international marketing strategies and decisions.
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The document discusses modern approaches to brand building and communication. It emphasizes building communities, focusing on essentials, adapting quickly to change, and involving users. It provides examples of developing cultural portals and online projects to connect brands and customers through shared value and experiences. Success requires a constant vision, an agile team, focus on user needs, and an active community that helps improve and spread communication.
Day 1 - Training Workshop on Packaging Research Outputs and Development of Ge...lucilledagpin
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This document provides an overview of a 2014 research report by Waggener Edstrom Communications (WE) on the impact of brand storytelling through digital content across Asia-Pacific. Some key findings:
- WE conducted a survey of 2,200 consumers across 10 Asia-Pacific markets to understand how exposure to branded content online impacts purchase behavior, advocacy, and engagement.
- The survey examined these impacts across several business sectors, including mobile devices, consumer electronics, food/beverage, personal care, travel, and healthcare.
- Early results showed storytelling and purchase intent are linked, with consumers exposed to branded content online more likely to recommend brands and engage in related activities.
- However, fully understanding
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Most organizations today are facing an increasingly competitive global market, requiring greater brand and product differentiation than ever before. In this environment, assessment of competitor content offerings provides valuable insights that can be leveraged when creating near- and long-term content strategies.
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The document outlines an agenda for an iHUBs Track Workshop at the FIWARE Summit on October 23, 2019. The workshop will discuss 1) analyzing iHUB and DIH service portfolios using a common framework, 2) mapping customers' innovation journeys and identifying blocking points, and 3) finding ways for HUBs to collaborate by providing new services. A proposed solution is the DIHIWARE platform, which would integrate knowledge management, collaboration, business APIs, and analytics to help companies innovate and grow by accessing expertise, technologies, and connecting within innovation ecosystems.
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CV of Patricia Cressoni Gomes, Marketing Strategist, with entrepreneur attitude and eager to lead the way.
Check-out my profile, education, experience and skills.
Introduction to baba's methodological approach, tools, case histories, clients
4 research drivers: People & Brands, Digital research, Culture Driven Innovation, Brand Development.
Hello Friends,
This slide will help you to under stand the job roles and responsibilities of project manager at Infosys, skills, and competencies required. and marketing manager roles and responsibilities at hul, what knowledge experience required.
Ben Walker is a Strategy Manager with over 10 years of experience in marketing, research, product development, branding, and project management. He has led projects across initiatives such as market research analytics, social media strategy, product development, and user experience design. As a project manager, some of Ben's significant engagements include managing teams to create CMS-driven websites, customer segmentation and valuation programs, and social media strategies. He also has experience developing innovative new product lines.
The document provides details about Tha's portfolio and experience. It includes a summary of 14 projects from 2019 involving analysis, visualization, dashboards, newsletters, and other communications deliverables. It also lists Tha's skills, education, recognition, and work experience at Equifax and United Way developing insights and research strategies.
Olga Tsyba is a UX designer with over 12 years of experience in consumer marketing and product development. She specializes in voice UX and uses her background in research to apply a scientific, human-centered approach to achieve business and design objectives. She has worked in various roles such as innovation manager, marketing manager, and digital learning design manager. She is certified in UX design and has developed prototypes and voice skills for Amazon Alexa.
The document profiles Tyson Ang, who has over 10 years of experience conducting consumer insight research through survey studies and lab experiments. He has designed and taught marketing courses while leading end-to-end research projects. Currently, he is an Assistant Professor of Marketing conducting research on topics like the dynamics of Twitch e-communities and the impact of service failures on brand perceptions. He has published several peer-reviewed articles and presented his work at various conferences.
The document discusses planning a website for a target audience by analyzing survey results from that audience. It provides goals of understanding how an audience can impact a project, considerations when analyzing data, and analyzing a target audience. The target audience for the project is defined as young people aged 18-25. Key areas for analyzing the audience are identified as age, gender, spending power, and interests/hobbies. The document outlines tasks of analyzing a target audience survey by explaining each question result and its impact, and describing considerations like bias, quality, quantity and trust when analyzing survey results.
Intro to market research and IntelligenceYigal Cohen
This document provides an introduction and agenda for a course on international marketing research. It discusses key concepts in research including the differences between strategy and tactics, how to acquire and analyze information to create intelligence, and popular research methodologies and outputs. Case studies are presented on competitive intelligence and market analysis to understand offerings and demand. The appendix covers working with analysts to help marketing, sales and management teams. Overall, the document outlines best practices for using research to inform international marketing strategies and decisions.
Lindsey Bornstein_Social Media Manager_Brand AdvocateLindsey Bornstein
Lindsey Bornstein is a social media community manager and digital marketer with over 7 years of experience in brand management, marketing, and strategic planning. She has a proven track record of developing brand strategies, managing projects and teams, analyzing data, and consistently exceeding objectives for companies in the home goods industry. This resume documents her education, skills, work history managing multiple brands and product lines, and experience across social media platforms and analytics tools.
a new field of certification/degree programs for higher educationLinda McCutcheon
The document proposes developing an applied digital media program at Boston University through collaboration between the Metropolitan College and other schools. It notes the growing demand from employers for specialists with skills in areas like marketing, analytics and software development. The program would allow students to take courses across departments to gain expertise that gives them an advantage in the job market. It outlines next steps like forming a working group, designing the curriculum and credentials, and creating a pilot program for approval. The goal is to help students enter the workforce or pursue graduate studies in emerging media fields.
Bringing the chasm from research and Innovation to sustainable socioeconomic ...Haivisio CSA project
This document discusses the HAIVISIO project, which aims to enhance the visibility and impact of existing European Commission-funded projects in e-Health, active aging, and independent living. The project works to develop synergies across similar projects, promote project results, and identify sustainable business models. It has identified challenges projects face like lack of connectivity, awareness, and slow adoption. HAIVISIO explores strategic communications and synergies to increase projects' visibility and impact through its online platform and by providing policy recommendations based on project learnings.
The document discusses modern approaches to brand building and communication. It emphasizes building communities, focusing on essentials, adapting quickly to change, and involving users. It provides examples of developing cultural portals and online projects to connect brands and customers through shared value and experiences. Success requires a constant vision, an agile team, focus on user needs, and an active community that helps improve and spread communication.
Day 1 - Training Workshop on Packaging Research Outputs and Development of Ge...lucilledagpin
DAY 1 - Training Workshop on Packaging Research Outputs and Development of Gender-Responsive Communication Materials, presented to the faculty, staff and students of the College of Agriculture and Related Sciences, University of Southeastern Philippines; Nov 18-19, 2021
This document discusses modern approaches to brand building and communication. It emphasizes building communities around brands, focusing on key essentials, and adapting quickly to changes. Brands are suggested to focus on relationships rather than transactions. Agile development and simplicity are advocated for, along with involving customers and considering their needs. Technology, creative work, and conceptual design should closely interact to integrate channels. Success comes from having a constant vision, an adaptable team and technology, a focused idea, and an actively involved customer community.
This document provides an overview of a 2014 research report by Waggener Edstrom Communications (WE) on the impact of brand storytelling through digital content across Asia-Pacific. Some key findings:
- WE conducted a survey of 2,200 consumers across 10 Asia-Pacific markets to understand how exposure to branded content online impacts purchase behavior, advocacy, and engagement.
- The survey examined these impacts across several business sectors, including mobile devices, consumer electronics, food/beverage, personal care, travel, and healthcare.
- Early results showed storytelling and purchase intent are linked, with consumers exposed to branded content online more likely to recommend brands and engage in related activities.
- However, fully understanding
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Most organizations today are facing an increasingly competitive global market, requiring greater brand and product differentiation than ever before. In this environment, assessment of competitor content offerings provides valuable insights that can be leveraged when creating near- and long-term content strategies.
Whether highlighting opportunities for creating new content, repositioning current offerings or completely overhauling content, competitive assessment enables content strategists to provide specific, targeted recommendations that can transform a brand and win the hearts and minds of consumers.
Ben is a digital strategist and project manager seeking a new opportunity. He has over 15 years of experience in marketing, communications, and digital roles. Ben is skilled in areas like strategic consulting, marketing, management, design, development, and building relationships. He is described as creative, hardworking, and passionate about digital. Ben provides a detailed overview of his experience, skills, feedback from past managers and clients, and examples of projects.
The document outlines an agenda for an iHUBs Track Workshop at the FIWARE Summit on October 23, 2019. The workshop will discuss 1) analyzing iHUB and DIH service portfolios using a common framework, 2) mapping customers' innovation journeys and identifying blocking points, and 3) finding ways for HUBs to collaborate by providing new services. A proposed solution is the DIHIWARE platform, which would integrate knowledge management, collaboration, business APIs, and analytics to help companies innovate and grow by accessing expertise, technologies, and connecting within innovation ecosystems.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
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PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
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Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
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- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
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Range of Visual Styles.
Mobile Interfaces:
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Approach to Mobile Design
Patterns
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Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
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2. 2 | P a g e
Content
COVER PAGE PAGE-01
CONTENT PAGE-02
TITLE KEY WORDS, ABSTRACT, AIM PAGE-03
OBJECTIVE AND PROBLEMS PAGE -04
SIGNIFICANCE AND AUDIENCE PAGE-05
DESIGN RESERC PAGE-06
SITUATION ANALYSIS PAGE-07
SITUATION ANALYSIS & STATE OF ART PAGE-08
DESIGN & STRATEGY PAGE-09
CREATIVE RESEARCH METHODS & METHODOLOGY PAGE-10
METHODOLOGY PAGE-11
RESEARCH PROCESS PAGE-12
RESEARCH METHODS & INTREGATED DESIGN EXPERIENCE PAGE-13
RESEARCH DESIGN TO BE EMPLOYED PAGE-14
CLASSIFICATION AND RESEARCH PAGE-15
TYPES OF DATA AND SAMPLING PAGE-16
SAMPLING FLOWCHART PAGE-17
PRODUCT AND CO-DESIGN IMPLIMENTATION PAGE-18
Accessories Design of Brand PAGE-19
A PARADIGM PAGE-20
3D PROTOTYPE PAGE-21
INSIGHT FORMATION PAGE-22
INSIGHT MINITATURE AND CASEMENT OF EMPORIUM PAGE-23
FRONT EXTRINSIC OF OUTLET PAGE-24
APPAREL PROJECT OUTLINE PAGE-25
RESEARCH RESULT AND DESIGN APPROACH PAGE-26-27
CASE STUDY PAGE 28
CONCLUSION AND REFERENCE PAGE-29
3. 3 | P a g e
Title & Keywords:
Accouterment merchandise merge with footwear retailing through the co-design
research process.
Abstract:
The research portfolio carries out the joint business concept both footwear and
apparel by using the existing brand value with integrated co-design approach. The
research factors mainly Omni of the visual design management, participatory design,
retail marketing strategy, analysis of consumer behavior, coordination with human
factors and statistical analysis of experimental psychology as well as combination
of design ethnography, culture syndrome and virtual network of research.
Aim:To increase the maximum profit by adopting the spur creativity of clothing retail
business parallel with the same brand value of footwear.
4. 4 | P a g e
Objective:
❖ To increase the sale and obtain the maximum profit.
❖ Flourished the brand images, innovative ideas and product diversification.
❖ Main purpose of the project to implement the cognitive research for utilization
the common space insight the shop by integrated design concept, ensuring maximum
efforts of manpower and minimizing the overhead cost.
❖ To open a gate of idiosyncrasies to attract more target customers.
Problems:
❖ Plotting the appropriate space insight the shop which are circumscription for
apparel display cause the running shop was fully occupied with footwear display.
❖ Interior and exterior design, shop inside branding, lighting as well as visual
design especially window display changes are challenging for connoisseur the
common ambience.
❖ Sales Team are not empiricism about clothes styles and materials types.
❖ Coordination between purchase, supply chain and inventory controls, it section,
sales and marketing, HR are not familiar with new merchandise, distribution and
sales network system.
5. 5 | P a g e
Significance& Audience:
Audience Types
Factors: * Ethnography, gender, age, ethnicity and socio-economic status.
* Attitudes, language, culture.
Expectation: * Presence and succeed.
*Statement purpose “believe and true facts”
* Positive and target oriented outcome of result with
Satisfaction and protracted feedback
*Ease to understand the project focus point or integrated view.
Friendly Apathetic Uninformed Hostile
7. 7 | P a g e
Situation Analysis:
Economic: In Bangladesh all economic indicators significantly are up rising
that’s mean bolster flagging economic. GPD Points are increasingly satisfactory.
Garments industries, foreign remittance, leather industry, tea, jutes, agricultural
products all are contributes huge currencies. Recently socio-economic condition is
very much stable.
Technology: there is no doubt technology influence our daily life and its make
lives ease and comfort, one word “there is no way to go back in’’. It is involved in our
every aspects of lives and even though apparel retail business are massively involved
in software and Apps, even though entrepreneur are using ERP software for the
control of inventory. Majority peoples are using device, gadget and using also social
media such as face book, twitter, instagram, IMO, Viber, Whatsapp for the daily
communications, on the flip side e-tailing is rapidly growing across the country,
business advertising are also involved in these technology. The products reached
people’s door steps by virtue of innovative technology.
Political/Legal: recently political movement in Bangladesh is come on steady
and peoples are feeling comfort and peaceful to moving here and there. Law and
justice also monitoring the unraced political situation or any disordered of freedom
occurred anywhere. So all ambiance are now steady. There is no restriction and
unusual tax and vat are not imposed to attire retailing business.
8. 8 | P a g e
Social –Cultural Trends: socio-culture trends depends on convergence of
cultural , broadcasting by TV channels movies, serials, drama etc. play an
indispensable role of culture syndrome . Currently social media as instance Face
book, twitter, instagram and mobile apps whatsapp, IMO, wechat, Viber, playing a good
roles to sharing each country’s culture to other country within a second. So our
country’s prospect of socio-culture is richly, we celebrate two eid, puja, x-mas, bangle
new year, victory day, and 21st February international mother language day. So these
festival are bringing good opportunity to explore apparel business.
Collaboration: corral with manufacturing partners, sales point, ad firms, and
artist, customers all are need to contribution their skill and experience closely and
relation embeddedness to familiar the brand amplification. Website, social networks,
mobile apps, music, artist also play a crucial roles to focusing the brand image.
State of :
The Design research refers to the overall appropriateness strategy that you chose to
integrated delineation the different components for instance device, technique,
scientific field, framework, feature sets, cognitive factors, symposia
All together the study in a coherent and logical way thereby, ensuring you will
effectively address the research constrains, it constitutes the blueprint for the
collection, measurement and data analysis.
10. 10 | P a g e
Methodology:
❖ Ascertain the appropriate leeway space for launching the clothing display and
reshuffling the interior and visual design for the new attire business.
ARTS- BASED
RESEARCH
RESEARCH USING
TECHNOLOGY
INDEGENOUS
METHODOLOGY
MIXED METHODS
RESEARCH TRANSFORMATIVE
RESEARCH
CREATIVE RESEARCH METHODS
11. 11 | P a g e
❖ Established the independent Design house and sampling house for controlling
the accoutrements sampling and development.
❖ Segmentation the display layout and participatory design as per products line,
target age group, target market and Categories.
❖ Standard packaging accessories are required to impressive product quality to
the customer.
❖ Marketing survey and strategy, linguistic analysis, consumer behavioral
integration needs to consider as empiricism.
❖ Singes, billboards, pamphlet, cables Ad, social media Ads, new apps must be
implementation.
❖ E-commerce agents, linkages are rehired (Bagdoom, Daraz, Daily Dell, Kaymu
etc.
❖ Minimum target to convert operation of attire sell at least 20 stores within six
months and at least styles will be 20.
❖ Area based ethnography activities consider for branding images,
Branding the label loyalty are more important.
❖ Competitor’s strategy of products and marketing policy must be observation and analysis.
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Research Process:
Elements of
Design
Research
Purpose of
Statement
Settings
Timeline
Techniques Objection
Measurement Analysis Methods
13. 13 | P a g e
RESEARCH METHODS:
Integrated Experience Design:
❖ User and Design Research
❖ Design Communication
❖ Design Commitment
❖ Design Intent
❖ Protracted Feedback
❖ Design Mix Content
Cross-cultural
Experiments
Status Quo Bais
Sectoral
Trends
Logistic
Regration
Linear Probability
Models
Comparative
Thinking
Residual Analysis
Heterogeneity
Explanatory
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Research design to be employed:
Observational
Research
Description
Research
Quantitative Qualitative
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Classification of Research:
Key Functions of Portfolio:
•Emprical
Research
• Conceptual
Research
• Analytical
Research
• Descriptive
Research
Applied
Research
Fundamental
Research
Quantatitive
Research
Qualative
Research
Experimental
Case Study Observational Action Research Mixed Methods
Survey Comparative
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Types of DATA: Primary, Secondary, Qualitative, Quantitative.
DATA COLLECTION INSTRUMENTS:
❖ Survey ( Different Channels : Phone, Internet, Questionnaire, Quantitative data,
Gradation)
❖ Interviewing ( Structured, Semi Structured data, open question)
❖ Observation ( Covert or overt )
❖ Projection ( Technique, respondents, completion, construction, expressive,
choice ordering )
Sampling: A list of all elements or other units contains the elements
in a population.
❖ Population
❖ Sampling ( 3D/ prototype )
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CASE STUDY:
Brand Story of Lotto(Bangladesh): In the
commencement of 2012, The express leather has got the license of lotto retailing in Bangladesh,
that time they have got permission only selling footwear after few months they have also achieved
the license for selling the apparel limited article specially sportswear in Bangladesh, at that time
they had sow the seed of their 1st outlet at uttara sector # 3 beside the renowned brand Arong.
Their operation was go ahead with 1000 square feet rented space along with the segmentation of
two categories of product for instance footwear and sportswear. outlet exterior and interior
design has attracted the customers attention and significantly increase the product sell, which was
tremendously at satisfactory level and per day sell was stood near about 60,000 BTD/- to 90,000
BDT/- . Recently they earned approximately 2, 00,000 BDT/- sell daily from the 1st model outlet. The
Present scenario in 2019, the amount of gross sale each months BDT18 core to BDT 22 core from 136
sell points across the country. Set forth from planning was started an idea, they had did commence
sourcing the local manufacturer to produce the lotto brand products beside the import from other
countries. Their marketing strategy and policy has been changed and they planning to appointed the
franchise along with their own stores images and their own integrated design concept. Within two
years they have got a miracle response and their branch has stood closely 26 by own operation and
35 through franchise, After 2014 t the huge demand has erect and they make an aspiration to take
100 thousand BDT with nonrefundable policy and the refranchise licenses stood the present moment
75 and their own stores near about 71 across the country. Currently they produce merchandise
from locally and imports products from China, Vietnam, Cambodia, and Thailand. Their market capital
raised from 2 core to 225 cores within 4 years. It’s really triumphant story but they are right now
facing the drawback with brand quality and images.
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Research Purpose and Expected Result:
As per research philosophy of project outline based on methods of several
Research technique’s application as instance applied research, conceptual
Research and empirical research expect to get out a possible outcome. A
Successful meeting and hypothesis discussion with board of directors, they plaudits the
new project concept and I approached and primarily selected 4 stores in 4 different
demography to observe the actual sales picture of new products and its feedback. The
new concept and idea generalization cope with target customer based on the factors in
order to gender, age, ethnicity, and culture syndrome as well as consumer behavior.
top management were more concerned about to get a maximum output of result by
utilization the common space of shops cause rent of shops were higher than as usual,
their philosophy were to use each and every inches of shop for getting to reduce the
overhead cost. So my new joint business concept with same brand value was really
challenging to merge on the running footwear shops. But the empirical research and
preparation of layout with 3D model of visual integrated design which clear the actual
idea and expose the research outline theory. Main purpose of the research was
corralling the existing manpower for utilization the new business project and rise up
the projection of sale and diversify the brand images with new launching clothing
business.
The expected design research result comes out after ramification in order to:
❖ Data analysis and possible outcomes.
❖ Theory & question arises.
❖ Location and monopolistic competition.
❖ Broadens the thematic spectrum.
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❖ Argumentation in supporting of thesis.
❖ Entrepreneurial efficacy.
Scientific Design Approach
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Conclusion:
A picture tells thousand words but the few words spill the beans. Considering the project analysis I
found more provocation to get the attention to the higher authority of the management, principal
set forth of the project was merge with accouterment retailing along with existing footwear
business and dimensional analysis was assessing with the scientific approach and broadens the
thematic spectrum. Action research overall carried out asymmetric combination, future sets,
adhering the implementation of project frame work and key observation was to identify the gaps in
research with keen coherent and logical way and in this circumstance futuristic research also
propose in additional.
Reference:
Data collection from “Bangladesh Brue of Statistic “& “Bangladesh brand forum”
Website: “Lotto Bangladesh Franchises”
Magazine & Newspaper Articles: “THE DAILY STAR BANGLADESH” AND “MIRROR”
ORGANIZATION: “bgmea (BANGLADESH GARMENTS MANUFACTURERS EXPORTERS ASSOCIATION)
FBCCI “The Federation of Bangladesh Chambers of Commerce and Industry”
DCCI “Dhaka Chamber of Commerce & Industry” & “IACED.
Source of Internet: “retail - Wikipedia “ & “slideshare.net” & “research gate”
“Ukessays.com” & “omicksonline.com” & “theseus.fi”
“blomsbury.com” & “geology.com” & “world-statistic.org”
“marketingmix.co.uk”