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USATODAY: More than just news: A social media case study

  1. Opportunity - @USATODAYweather - Send your weather photos to USA TODAY. We publish the best online and in the newspaper. #photography
  2. Engagement - @USATmedialounge - With more than 1,700 comments, there's a lot of interest in Iowa's decision on gay marriage. Add your thoughts here:
  3. Story Leads - @barbdelollis - Are you #snowbound/stranded in a #hotel ? If so, I'm interested in hearing abt yr experience for a story. Email me @
  4. Shared success stories.
  5. Defined roles for members of our organization.
  6. Created internal education plan.
  7. Use sites such as WeFollow to find and follow Twitterers who cover similar topics.
  8. Follow other internal Twitter feeds, industry experts, major brands, clients, competitors, etc.
  9. Identify best hashtags to have tweets discovered as well as search for other Twitterers tweeting on same subject.
  10. Inform our audience on what we’re reading related to social media.
  11. Announce new products and site features.
  12. Optimize title tags so that they are SEO-friendly.
  13. Submit content to social media sites (e.g., Yahoo Buzz, Digg, etc.).
  14. Upload multi-media to Flickr, YouTube, and iTunes.
  15. Maintain Facebook Fan Page presence.
  16. Social networking allows for increased engagement and exposes personality of the brand and increases traffic.
  17. Commitment to social networking requires commitment to learn, apply latest tools, and experiment.

Editor's Notes

  1. Nearly 30 communities.
  2. USA TODAY’s Twitter Index Page can be found here,
  3. USA TODAY’s Facebook Fan Page is available at
  4. USA TODAY’s Olympic Coverage on Twitter,
  5.’s sponsored tab on Fark can be found at
  6. Our Social Media Blog can be found here,