The document advertises a one-day workshop on scenario planning for strategizing in turbulent environments. The workshop will be held in Islamabad, Lahore, and Karachi and taught by Dr. Awais-e-Siraj. Participants will learn how to explore multiple futures, take multidisciplinary perspectives, involve stakeholders, think outside the box, and develop robust strategies. The cost is Rs. 21,500 per participant. Dr. Awais-e-Siraj has over a decade of experience in marketing, sales, and people development and will facilitate the workshop.

1. One Day CERTIFICATE Workshop
Strategizing in Turbulent
Environment Through Scenario
Planning
Islamabad l Lahore l Karachi
Scenario
planning
is
a
discipline
for
rediscovering
the
original
entrepreneurial
power
of
crea5ve
foresight
in
the
contexts
of
accelerated
change,
greater
complexity
and
genuine
uncertainty.
Scenario
approach
is
a
methodology,
providing
space
for
input
from
stakeholders,
expert
and
non
–
tradi5onal
–
even
maverick
–
views
to
formulate
a
robust
strategy.
Participants will understand and learn how to:
• Explore
mul5ple,
plausible
pathways
into
the
future
• Approach
issues
from
mul5
disciplinary
perspec5ves
• Tap
into
relevant
disciplinary
expert
knowledge
and
embed
this
in
the
broader
policy
perspec5ve
• Exploit
new
and
non-­‐tradi5onal
views
on
the
issue
• Involve
a
broad
spectrum
of
key
stakeholders
in
the
strategic
conversa5ons
• Develop
and
mul5dimensional
approach
to
build
strategies
• Resolve
strategic
issues
by
thinking
‘outside
the
box’
• Support
organiza5onal
learning
and
development
• Build
robust
strategies
based
on
futuris5c
thinking
Welcoming:
Strategists, Planners, and
think tanks who wish to
learn the methodology of
scenario building for
strategizing at
organizational, national or
international level.
Investment
Rs. 21,500 per participant
Course Facilitator
Dr. Awais-e-Siraj
International and National Collaboration Partners of Genzee Solutions:
For Registration and Further Details, Please Contact:
Genzee Solutions
Executive Office, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan Phone: +92 51 2604331 Cell: +92 341 5131011
marketing@genzeesolutions.com awsiraj@hotmail.com www.genzeesolutions.com

2. Dr. Awais-e-Siraj
Dr.
Awais
is
an
international
trainer,
learning
facilitator
and
managing
director
of
Genzee
Solutions.
About
14
years
earlier,
he
joined
pharmaceutical
industry
after
doing
his
MBA
from
Strathclyde
Graduate
Business
School
in
Glasgow,
UK.
He
has
more
than
a
decade
of
experience
in
Marketing
and
Sales
in
addition
to
Medical
and
Regulatory
Affairs.
His
last
industry
assignment
was
with
Boston
Scientifics’
regional
office
in
Beirut,
Lebanon
as
Country
Sales
Manager.
An
all-­‐time
learner,
Awais
has
been
enlightened
by
training
and
education
in
Pakistan,
United
Kingdom,
USA,
France,
Germany,
Lebanon,
Malaysia
and
Singapore.
He
has
a
proven
record
of
a
successful
manager,
team
leader
and
a
professional
with
winning
mind-­‐set.
In
his
role
as
coach,
facilitator,
and
consultant
he
has
groomed
people
from
Micronet
Broadband
and
Nayatel,
Abbott,
Amson,
Ferozsons,
Roche,
British
High
Commission,
Action
Aid,
B
Braun,
Bayer
–
Schering,
Pourateb
(Iran),
Khushali
Bank,
U
Fone,
PTCL,
Air
Weapons
Complex,
Sukhi,
DOVE,
IYF,
Habib
Bank,
Amgomed,
UNDP,
Ericsson,
National
Commission
of
Biotechnology,
Clough,
Nestle,
Schering
Plough,
Mobilink,
Ministry
of
Information
Technology,
Fauji
Fertilizer
Company,
PSO,
Getz
Pharma,
Reko
Pharmacal,
PARCO,
Ministry
of
Tourism,
HHRD,
Digital
Prodigy
Pvt.
Ltd.
PharmEvo,
GlaxoSmithKline,
ICI,
CCL,
Chas
a.
Mendoza
and
others.
His
involvement
in
academic
research,
teaching,
training
and
people
development
connected
him
initially
to
CIIT,
Islamabad,
and
later
with
Bahria
University,
Islamabad,
as
Assistant
Professor
in
the
Department
of
Management
Sciences.
Dr.
Awais
has
been
a
speaker
at
LUMS,
University
of
Punjab,
NUST,
PIMSAT,
Marketing
Association
of
Pakistan,
National
Defense
University,
Thames
Business
School,
Quaid
e
Azam
University,
National
Commission
on
Rural
Development,
COMSTECH,
HEC,
and
COMSATS.
Dr.
Awais
spearheaded
the
establishment
of
Leadership
Development
Center
(Corporate
Training
Initiative)
at
Bahria
University,
Islamabad.
He
is
the
author
of
a
book
“The
Art
of
Pharmaceutical
Selling”
which
is
now
available
on
www.amazon.com.
He
is
also
a
scholar
of
PhD
at
University
of
Leicester,
United
Kingdom.
Please
access
his
detailed
CV
at:www.genzeesolutions.com
Other “Impacting Bottom-Line” Programs in the Series:
Competency Based Employee Development
Competency Based Hiring and Interviewing
Strategy and Strategy Maps
Balanced Scorecard
Blue Ocean Strategy
Building Scenarios for Strategic Planning
For coaching and consulting projects, feel free to contact:
Executive Office, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan
Phone: +92 51 2604331
Cell: +92 341 5131011 marketing@genzeesolutions.com
awsiraj@hotmail.com www.genzeesolutions.com