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Transformational
Strategy
Don’t Leave Change to Chance
September
2012
“Strategy is an art to create vision and move to
new states of excellence”
Sun Tzu
PwC
The changing business landscape
The modern organisation faces many challenges. Coping with competitive pressures
from a multitude of directions soak up precious resources and prevent the development
and dissemination of a desired state and a clear line of sight towards achieving
organisationalgoals. Increased rivalry among competitors, shrinking market segments,
workforce shortages, capital constraints and rapidly evolving customer preferences are
just a few of the many concerns that challenge organisations moving to new states of
excellence.
The transition towards a higher state of excellence requires carefully calibrated
transformationstrategies that incorporate risk, governance, human capital, operations,
consumers, regulatory compliance and financial management.
At PwC, we help guide you through your transformationjourney from
formulationof strategy, through to shaping and mobilisation of
programmes to the delivery and realisation of benefits.
Thinking of refreshing your
business strategy?
Would you like to
understandyour
exposurein
relation to
differentmarkets,
customers,
partners and
suppliers,and be
confident that you
have the right
investment
portfolio in place?
Have your recent
products failed to
deliver expected
margin
improvements?
Are you losing
market share
to competitors?
Are your
costs growing
faster than
your
revenues?
Are you
contemplating
a merger or
acquisition?
Would you like
to improve
customer
experience?
2
PwC
How we can help you
Strategy
Formulation
& Validation
1
Business Case
Definition&
Analysis
2
Strategic
Planning &
Implementation
3
ResurfacingStrategy
Our Offerings What We Do
We help you by assessing the relevance of current
strategies and facilitating the exploration of new
strategies through an inclusive approach that aims to
obtain the support and collaborationof the
organisation for new ways of working. We involve the
organisation with developing strategic themes and
initiatives and work with stakeholders to assign owners
for key initiatives.
We guide the organisation in defining their concept for
transformation. This will include identifying the
benefits of transformationbe it financial or non-
financial. Our research team will draw on our global
thought leadership and subject matter experts to
investigate new paradigms or refresh existing ones
whilst carefully identifying industry trends and
analysing shifting global trends. Our guidance extends
to developing comparative analysis of your organisation
to benchmark against industry and competitors both
locally and globally. Through our facilitative approach
of guiding the organisation utilising our proven
methodology,we identify high level implementation
efforts required to achieve your vision.
Sustaining&Embedding
Strategy
We help you assess the viability of each initiative
proposed and prioritise strategic initiatives according to
their potential benefits and effort required for
realisation. Our team then guides you through the
process of developing an implementation priority over a
phased period. We then help your team with
implementing specific initiatives in conjunctionwith
your vision to achieve new defined states of excellence.
3
PwC
Client What we did
Leading Malaysian
Plantation Company
Assisted the client in validating their current strategic
thrusts and enablers against the developments in the
industry, in particular recent developments such as bio-
diesel. We also conducted a successful strategy
validation workshop which highlighted deficiencies in
their current strategy and strategy implementation
issues. A detailed strategy plan of action was developed
to enable the company to address these deficiencies and
issues
Strategy Formulation
& Validation
1
How we can help you
• Conduct competitive landscape analysis and internal
capability assessment
• Facilitate strategy review and development
• Validate strategy plans against organization capacity,
capability and market conditions
• Cascade strategy into implementation plans
• Aligning the organization from structure to process, people
and culture
• Guiding the design of a desired state
4
Business Case
Definition & Analysis
2
Client What we did
Media Company PwC facilitated the development and validation of
the company’s 5-year business plan through
workshops that were conducted with senior
management. The workshops were conducted to
agree on the overall strategy and assess the
viability of each business plan to determine
implementationpriority. Concepts such as the
Blue Ocean Strategy was shared to stimulate
participants to strategise how the company can
create uncontested market space and win out the
competition.Strategy canvases were also
developed and presented to discuss on the
strategy and positioning for the company’s core
product offerings. In addition to the overall
strategic business plan, a Human Resource and
Technologyblueprint were also developed to
support the implementation of the strategy.
How we can help you
• Developing the case for change
• Benchmarking to industry and best in class
• Evaluating business options and scenarios
• Expert and dedicated research support
• Thought leadership guidance
• Guiding the analysis of business cases to define solutions
PwC
Client What we did
Government Agency The team undertook a study for the development of a
comprehensive ICT Strategic Plan (ISP) for a key
Government Regulator Agency in Malaysia. The key
activities performed by PwC include, assessment of the
current business and ICT environment, defining the
futureICT architecture for the Agency and development
of a comprehensive project plan for implementation of
key ICT initiatives over a period of 5 years.
Strategic Planning &
Implementation
3
How we can help you
• Define talent and technologyrequirements, challenges,
and opportunities for change
• Design and sustain strategic change processes
• Develop implementation plans for the strategic roadmap
• Prioritise projects and initiatives for implementation
• Guide transformationand change management
6
Naresh Alagan
Manager
Email: naresh.alagan@my.pwc.com
Direct line: 60 (3) 2173 0971
Mobile phone: 60(12) 546 1057
Fax: 60 (3) 2173 1288
Experience
Naresh has strategic experience including change
management andtransformation in the aviation,
banking, securities, education, health, resource
and telco industries. He has advised Top 200
Australian entities and Top 100 Malaysian entities
to develop and implement strategy frameworks
including implementation and operationalisation
of strategic initiatives.
Naresh has proven expertise in building
sustainable revenue growth, identifying profitable
opportunities, developing strategic focus and
applying consultative techniques to deliver
winning business solutions.
Sundara Raj
Senior Executive Director
Email: sundara.raj@my.pwc.com
Direct line: 60 (3) 2173 1318
Mobile phone: 60 (12) 235 3124
Fax: 60 (3) 2173 1288
Qualifications
• Masters in Business Administration
(MBA) in Information Technology
• Management Maastricht School of
• Management, Netherlands
• Fellow of the Chartered Association
of Accountants
• Member of the Malaysian Institute
of Accountants
Experience
Raj has extensive experience in the areas of
Strategy Development and Validation, Business
Transformation, Programme and Change
Management, and Process Improvement. He has
led consulting engagements in various GLCs,
government ministries and large local and
regional companies including the telco industry.
Raj is an experienced facilitator and trainer. He
has facilitated strategy and visioning workshops
for multiple organisations involving senior
management, board members and industry
experts.
Our Team Thought
Leadership
This survey explores CEO confidence in their
company’s growth prospects, and how
they’re building local capabilities and
creating new stakeholder networks in new
markets. We spoke to 1,258 CEOs based in
60 countries, and carried out a further 38 in-
depth CEO interviews.
This report was prepared in cooperation with
the Economist Intelligence Unit and discusses
the outlook for six retail and consumer
products sub-sectors in Asia.
15th Annual Global CEO Survey
Strong & steady: 2011 Outlook for the
retail and consumer products sector in
Asia
Driving enterprise performance
This paper introduces and explains several
emerging developments in enterprise
information management (IM) that will
likely pave the way for dramatic advances in
the next two to five years. Big data mining,
discovery, unwritten knowledge, security,
social machines, cloud and mobile
enhancements, and the emergence of “The
Participative Web” are some of the
developing areas which will have significant
impact for individuals and organizations.
Yvonne Au Yong
Manager
Email: yvonne.au.yong@my.pwc.com
Direct line: 60 (3) 2173 1767
Mobile phone: 60(12) 546 1057
Fax: 60 (3) 2173 1288
Experience
Yvonne is as a member of PwC’s Global
Sustainability and Climate Change (S&CC)
Strategy working group to develop a strategic
sustainability services framework which was
rolled-out across the global PwC network.
She has led multiple sustainability & climate
change internal research reports and thought
leaderships.
She has also project managedCR strategy and
framework development engagements and
workshops for a private and public sector
companies.
Qualifications
• Bachelor of Law (Honours)
• Bachelor of Business (Accounting)
• Master of Management
• Master of Business Administration (MBA)
• Certificate in Global Strategy and
Operations Management
• Certificate in Legal Practice
• CPA Professional Program
• CPA Public Practice Program
• Lawyer – Supreme Court of NSW
Australia
• Accountant – CPA Australia
Qualifications
• Bachelor of Business and Commerce,
Business Law and Marketing,
• Bachelor of Business and Information
Technology, Business Systems
pwc.com/my
This publication has been prepared for general guidance on matters of interest only, and does not constitute
professional advice. You should not act upon the information contained in this publication without obtaining specific
professional advice. No representation or warranty(express or implied) is given as to the accuracy or completeness of
the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers Advisory
Services Sdn Bhd, its members, employees and agents do not accept or assume any liability, responsibility or duty of
care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in
this publication or for any decision based on it.
© 2012 PricewaterhouseCoopersAdvisory Services Sdn Bhd. All rights reserved. "PricewaterhouseCoopers"and/or
"PwC" refers to the individual members of the PricewaterhouseCoopersorganisation in Malaysia, each of which is a
separateand independent legal entity. Please see www.pwc.com/structurefor further details.
Our
Services
Business
Recovery
Corporate
Finance
Delivering
Deal Value
Infrastructure,
Government &
Utilities
Transaction
Services
Valuations&
Strategic Value
Finance
Operations
Forensics
Technology
People &
Change
Risk &
Governance
Enterprise
Performance
Management
Business
Strategy &
Innovation
Frameworks
Sustainability
& Climate
Change
Performance
Improvement
Deals Services
Advisory

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PwC Msia Trf Strategy Service Statement Sept 2012

  • 1. www.pwc.com/my Transformational Strategy Don’t Leave Change to Chance September 2012 “Strategy is an art to create vision and move to new states of excellence” Sun Tzu
  • 2. PwC The changing business landscape The modern organisation faces many challenges. Coping with competitive pressures from a multitude of directions soak up precious resources and prevent the development and dissemination of a desired state and a clear line of sight towards achieving organisationalgoals. Increased rivalry among competitors, shrinking market segments, workforce shortages, capital constraints and rapidly evolving customer preferences are just a few of the many concerns that challenge organisations moving to new states of excellence. The transition towards a higher state of excellence requires carefully calibrated transformationstrategies that incorporate risk, governance, human capital, operations, consumers, regulatory compliance and financial management. At PwC, we help guide you through your transformationjourney from formulationof strategy, through to shaping and mobilisation of programmes to the delivery and realisation of benefits. Thinking of refreshing your business strategy? Would you like to understandyour exposurein relation to differentmarkets, customers, partners and suppliers,and be confident that you have the right investment portfolio in place? Have your recent products failed to deliver expected margin improvements? Are you losing market share to competitors? Are your costs growing faster than your revenues? Are you contemplating a merger or acquisition? Would you like to improve customer experience? 2
  • 3. PwC How we can help you Strategy Formulation & Validation 1 Business Case Definition& Analysis 2 Strategic Planning & Implementation 3 ResurfacingStrategy Our Offerings What We Do We help you by assessing the relevance of current strategies and facilitating the exploration of new strategies through an inclusive approach that aims to obtain the support and collaborationof the organisation for new ways of working. We involve the organisation with developing strategic themes and initiatives and work with stakeholders to assign owners for key initiatives. We guide the organisation in defining their concept for transformation. This will include identifying the benefits of transformationbe it financial or non- financial. Our research team will draw on our global thought leadership and subject matter experts to investigate new paradigms or refresh existing ones whilst carefully identifying industry trends and analysing shifting global trends. Our guidance extends to developing comparative analysis of your organisation to benchmark against industry and competitors both locally and globally. Through our facilitative approach of guiding the organisation utilising our proven methodology,we identify high level implementation efforts required to achieve your vision. Sustaining&Embedding Strategy We help you assess the viability of each initiative proposed and prioritise strategic initiatives according to their potential benefits and effort required for realisation. Our team then guides you through the process of developing an implementation priority over a phased period. We then help your team with implementing specific initiatives in conjunctionwith your vision to achieve new defined states of excellence. 3
  • 4. PwC Client What we did Leading Malaysian Plantation Company Assisted the client in validating their current strategic thrusts and enablers against the developments in the industry, in particular recent developments such as bio- diesel. We also conducted a successful strategy validation workshop which highlighted deficiencies in their current strategy and strategy implementation issues. A detailed strategy plan of action was developed to enable the company to address these deficiencies and issues Strategy Formulation & Validation 1 How we can help you • Conduct competitive landscape analysis and internal capability assessment • Facilitate strategy review and development • Validate strategy plans against organization capacity, capability and market conditions • Cascade strategy into implementation plans • Aligning the organization from structure to process, people and culture • Guiding the design of a desired state 4
  • 5. Business Case Definition & Analysis 2 Client What we did Media Company PwC facilitated the development and validation of the company’s 5-year business plan through workshops that were conducted with senior management. The workshops were conducted to agree on the overall strategy and assess the viability of each business plan to determine implementationpriority. Concepts such as the Blue Ocean Strategy was shared to stimulate participants to strategise how the company can create uncontested market space and win out the competition.Strategy canvases were also developed and presented to discuss on the strategy and positioning for the company’s core product offerings. In addition to the overall strategic business plan, a Human Resource and Technologyblueprint were also developed to support the implementation of the strategy. How we can help you • Developing the case for change • Benchmarking to industry and best in class • Evaluating business options and scenarios • Expert and dedicated research support • Thought leadership guidance • Guiding the analysis of business cases to define solutions
  • 6. PwC Client What we did Government Agency The team undertook a study for the development of a comprehensive ICT Strategic Plan (ISP) for a key Government Regulator Agency in Malaysia. The key activities performed by PwC include, assessment of the current business and ICT environment, defining the futureICT architecture for the Agency and development of a comprehensive project plan for implementation of key ICT initiatives over a period of 5 years. Strategic Planning & Implementation 3 How we can help you • Define talent and technologyrequirements, challenges, and opportunities for change • Design and sustain strategic change processes • Develop implementation plans for the strategic roadmap • Prioritise projects and initiatives for implementation • Guide transformationand change management 6
  • 7. Naresh Alagan Manager Email: naresh.alagan@my.pwc.com Direct line: 60 (3) 2173 0971 Mobile phone: 60(12) 546 1057 Fax: 60 (3) 2173 1288 Experience Naresh has strategic experience including change management andtransformation in the aviation, banking, securities, education, health, resource and telco industries. He has advised Top 200 Australian entities and Top 100 Malaysian entities to develop and implement strategy frameworks including implementation and operationalisation of strategic initiatives. Naresh has proven expertise in building sustainable revenue growth, identifying profitable opportunities, developing strategic focus and applying consultative techniques to deliver winning business solutions. Sundara Raj Senior Executive Director Email: sundara.raj@my.pwc.com Direct line: 60 (3) 2173 1318 Mobile phone: 60 (12) 235 3124 Fax: 60 (3) 2173 1288 Qualifications • Masters in Business Administration (MBA) in Information Technology • Management Maastricht School of • Management, Netherlands • Fellow of the Chartered Association of Accountants • Member of the Malaysian Institute of Accountants Experience Raj has extensive experience in the areas of Strategy Development and Validation, Business Transformation, Programme and Change Management, and Process Improvement. He has led consulting engagements in various GLCs, government ministries and large local and regional companies including the telco industry. Raj is an experienced facilitator and trainer. He has facilitated strategy and visioning workshops for multiple organisations involving senior management, board members and industry experts. Our Team Thought Leadership This survey explores CEO confidence in their company’s growth prospects, and how they’re building local capabilities and creating new stakeholder networks in new markets. We spoke to 1,258 CEOs based in 60 countries, and carried out a further 38 in- depth CEO interviews. This report was prepared in cooperation with the Economist Intelligence Unit and discusses the outlook for six retail and consumer products sub-sectors in Asia. 15th Annual Global CEO Survey Strong & steady: 2011 Outlook for the retail and consumer products sector in Asia Driving enterprise performance This paper introduces and explains several emerging developments in enterprise information management (IM) that will likely pave the way for dramatic advances in the next two to five years. Big data mining, discovery, unwritten knowledge, security, social machines, cloud and mobile enhancements, and the emergence of “The Participative Web” are some of the developing areas which will have significant impact for individuals and organizations. Yvonne Au Yong Manager Email: yvonne.au.yong@my.pwc.com Direct line: 60 (3) 2173 1767 Mobile phone: 60(12) 546 1057 Fax: 60 (3) 2173 1288 Experience Yvonne is as a member of PwC’s Global Sustainability and Climate Change (S&CC) Strategy working group to develop a strategic sustainability services framework which was rolled-out across the global PwC network. She has led multiple sustainability & climate change internal research reports and thought leaderships. She has also project managedCR strategy and framework development engagements and workshops for a private and public sector companies. Qualifications • Bachelor of Law (Honours) • Bachelor of Business (Accounting) • Master of Management • Master of Business Administration (MBA) • Certificate in Global Strategy and Operations Management • Certificate in Legal Practice • CPA Professional Program • CPA Public Practice Program • Lawyer – Supreme Court of NSW Australia • Accountant – CPA Australia Qualifications • Bachelor of Business and Commerce, Business Law and Marketing, • Bachelor of Business and Information Technology, Business Systems
  • 8. pwc.com/my This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty(express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers Advisory Services Sdn Bhd, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2012 PricewaterhouseCoopersAdvisory Services Sdn Bhd. All rights reserved. "PricewaterhouseCoopers"and/or "PwC" refers to the individual members of the PricewaterhouseCoopersorganisation in Malaysia, each of which is a separateand independent legal entity. Please see www.pwc.com/structurefor further details. Our Services Business Recovery Corporate Finance Delivering Deal Value Infrastructure, Government & Utilities Transaction Services Valuations& Strategic Value Finance Operations Forensics Technology People & Change Risk & Governance Enterprise Performance Management Business Strategy & Innovation Frameworks Sustainability & Climate Change Performance Improvement Deals Services Advisory