1. Avocado Promotion In
Thailand …
Presented By Tom French
Chairman – Sunfresh Marketing Co-Op Ltd
Palmwoods Queensland
0419 787 526

2. A Brief History …
Judy Prosser
Sunfresh General Manager
Robert Coombes
Choice Foods Principal

3. The Relationship …
Department of Primary Industries and Fisheries

4. The Main Objective …
Refrigerated display
Overhead display promoting Australian
Sunfresh avocados in a Foodland retail outlet

5. Fruit Handling & Receival …
Ripening avocado for distribution
at Choice Foods facility in Bangkok Loading fruit for distribution
Fruit shipment

6. Fruit Ripening, Storage &
Handling …
Prices before Promotion

7. Results …
Avoc a do Ind ust ry G ro w th
19 9 5 - 20 0 8
V o lu m e = To nne s
60,000
50,000
40,000
Tonnes
30,000
20,000
10,000
-
A ctual Actual Actual Actual Act ual Actual A ct ual Actual A ctu al A ctua l A ctual A ctual A ct ual
95/ 96 96/9 7 97/9 8 9 8/99 99 /00 00 /01 01/ 02 02/03 03/ 04 04/05 05/06 06/07 07/08
E xports 114 122 44 79 135 409 225 3 93 41 7 53 7 917 987 1 205
Imp orts 2 718 1 962 31 53 50 59 302 7 3083 4669 4461 6002 6098 1250 5 5036 10930
Dom estic prd 17,800 22, 280 22,077 23,731 24,170 31,240 28,3 06 31,1 34 3 0,34 3 3 4,33 0 36 ,474 46 ,099 41, 016
source: HA L levy dat a ,AB S export i m port data; HAL analysis Y ear

8. Results …
Increased sales into Thailand
Increased awareness and nutritional value of Australian
avocados
Increased handling requirements
Increased awareness of the range of uses for avocado
Creation of a new market for sprung fruit
Promotion of clean green concept of Australian product

9. Conclusion …
Supermarket avocado promotion

10. Australian Avocado Exports to Thailand
50000
45000
40000
35000
30000
Volume =KG
Thailand 2005
25000 Thailand 2006
Thailand 2007
20000 Thailand 2008
15000
10000
5000
0
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Month
source : ABS data ; HAL analysis