Café Columbia! PRESENTED BY SALMAN SIDDIQ MBAEV/3-09/023 PRESENTED TO SIR FARRUKH MIAN
ObjectivesMissionCompany SummaryCompany OwnershipStart-up SummaryMain CompetitorsStrategy and ImplementationManagement SummaryFinancial Plan
To be in the top cafés of Karachi by creation of unique, innovative and healthy products. To exceed over 3.5 million in annual revenue.
Café Columbia aims to offer high quality hot and coldbeverages varieties at a competitive price to meet the demandof the middle- to higher-income local market area residents.
Café Columbia is a start-up drinks bar andcoffee house establishment located in foodcourt at Park towers mall Karachi. Along withhot and cold different varieties of Espresso,snack, smoothies, kahva, starters would also beserved.
Café Columbia is incorporated in food court at Park Towers Mall Karachi. Its two partners equally own it.
Analysis of Competitor` Columbia Café Fresh IndulgePrice Medium High HighPromotion High Medium LowProduct Range High Low MediumQuality/Hygiene High High MediumProvision Of Yes No NoNutrient contentDetailsService Medium Low MediumAmbience Good Good Good
Taha AminMBA in Marketing & ManagmentIqra University (IU)Working at HBL as a Marketing ExecutiveSalman SiddiqMBA in FinanceDadabhoy Institute of Higher EducationExperience of finance and administration in the related field.
Per month salary Per month salary Per month salary No of Employees for FY 2011 in for FY 2012 in for FY 2013 in Rs Rs RsCoffee Maker 1 13000 15000 15500Snacks Maker 1 15000 16800 17500 Cook 1 10000 12000 13500Drink Maker 1 12000 13000 14000 Cashier 2 8000 each 10000 each 11000 each Total 06 66000 76800 82500
Pro Forma Profit and loss Statement FY 2011 FY2012 FY2013 Sales 2,250,000 2,750,000 3,500,000 COGS 350,000 400,000 500,000 Gross Margin 1,900,000 2,350,000 3,000,000 Expenses Payroll 792,000 921,600 990,000 Rent Expense 500,000 600,000 750,000 Other Expenses Service Charges 200,000 250,000 300,000 Marketing Expenses 30,500 34,900 49,000 Total Operating Expense 1,472,500 1,756,500 2,039,000Profit before Interest and Taxes 427,500 593,500 961,000 Taxes Incurred 12,500 15,000 20,000 Net Profit 415,000 578,500 941,000