The document summarizes the agenda and purpose of the Infocado Summit 2010 conference in Melbourne. The summit focused on improving the avocado industry's crop data collection system to better manage supply and demand, reducing price fluctuations. Attendees would discuss how to make the Infocado system more effective and how consumer data could help boost avocado sales potential. The goal was to expand industry knowledge and contacts to strengthen supply chains for all members.

1. Avocados Australia
Infocado Summit 2010
I f d S it
Melbourne

2. Good ideas are not adopted automatically. They must be
driven into practice with courageous patience.
Admiral Rickover

3. Infocado Summit
Why?
• Infocado Summit 2006 - Brisbane
• Infocado Summit 2008 - Sydney
• Melbourne Markets Visit
• Retail Outlets T
R t il O tl t Tour
• Today s
Today's Summit Session

4. Infocado Summit
Why?
• Opportunity to improve the
system
• Expand our knowledge base
• Expand your contacts across the
marketing side of the avocado
industry

5. Why crop data is important
• Erratic, unstable market
• Rumors misinformation
Rumors,
• Help manage the supply, reduce
p g pp y,
bumps
• O
Other countries
• Investing demand building

6. What are we focused on today?
• What the Infocado system is
delivering now
• What additions can be made
• How effective supply chains can
deliver for each member
• How Consumer data and
information can improve our
products sales potential
d t l t ti l

7. Kids, you tried your best
and failed miserably.
The lesson i never t
Th l is, try.
Homer Si
H Simpson