This document discusses architecture and architecting. It explores different definitions and perspectives on architecture, comparing build-design-fix (BDUF) and emerging architecture approaches. It argues that architecting is a risk- and cost-management discipline and should be aligned across business units, portfolios, and teams. Architectural initiatives should enable business goals with new technology or solve problems with existing solutions. The document emphasizes that architecting should not be ignored and that the real work occurs at the team level through feedback and accountability.